Content creation is one of the key ways that a business can attract customers to their website. It also helps maintain a relationship with current customers. If you are creating great content, you’ve taken care of a large aspect of your marketing.
However, if you’re not distributing that content to a wide audience, you are losing out on the value of your content and probably missing out on sales. It’s imperative that you utilize multiple platforms so that you can ensure that your message is being spread. People consume content in many different ways.
Make Your Brand Known On Various Platforms
If you’re just using your website to show your content, you are missing out on a large portion of traffic on the internet. Do you currently have any active social media profiles? You should create accounts on YouTube, Facebook, Twitter and Instagram if that has not been done.
Have you started an email list? If you have an established list, do you consistently send them valuable content? If you’ve got subscribers to your email list, they signed up so that they could receive information from you. It’s important to stay engaged with them.
If you are active on social media platforms, do you have a strategy for posting information? You must remember to not bombard your followers with too many promotions. People will stop following your brand if you become too sales oriented.
Not everyone is interested in the goods or services that you sell. To be successful, it’s important that you identify your target market — start broad and narrow it down. Once you’ve determined who the people are that make up your audience, it will make it easier to target them.
To distribute your work, you must think about the platform that you are utilizing. Pictures and short videos can be easily consumed on Instagram. If you’re using your website, longform text is probably your best way to reach viewers. Utilize Twitter by letting that audience know when you update your blog or post a new video.
Coordinating Platform Posts
Once you’ve written a new post in your blog, do you instantly inform your email list or Twitter followers? If you haven’t created a strategy for this aspect of your marketing, it will help.
Come up with a schedule that you follow so that makes it easier to handle all of the platforms. After you add a blog post to your website, inform your Facebook followers the next day. Wait a day and then inform your Twitter audience. On the third day, you could include a promotion with your Instagram post, which will create some incentive to discover more about your brand.
You may have to play with the times when you post your new content. Depending on your message, there may be more optimal hours of the day to reach the people who are following you. You may even want to keep a consistent schedule for posting such as Facebook on Monday and Wednesday between 3 PM and 5 PM, Twitter on Tuesday and Friday between 12 PM and 2 PM and Instagram between 4 PM and 5 PM any day of the week. You can decide the type of schedule that’s best for your needs.
Repurpose Your Old Content
Staying active on multiple channels may seem a little overwhelming if you haven’t been repurposing your old content. Do you have any marketing materials from the past that are still relevant? Use them to engage with your audience.
Do you have old content that’s full of multiple facts and data that you can drive traffic to? If you’ve been creating content for a few years, you can always send people to older material if it’s still relevant.
Be sure to pull out highlights of your work and tease your social media audience with the best parts. This will pique their interest and help get them interested in visiting your website — that is your goal.
Utilize Automation Tools
It can be a challenge to stay active on multiple platforms. You’ve got your business to contend with and probably 1 million other things as well.
To make posting easier, it’s best to use time-saving automation tools. Here are some great tools that you may want to consider:
Hootsuite – This software allows you to schedule social media posts on all of the different platforms that you use.
MeetEdgar – You can take old posts and recycle them with this tool. This content can be used to fill the gaps between new content.
Buffer – This allows you to schedule posts on social media platforms, and it also has a handy app for mobile devices.
Buzzsumo – Analyzes profiles on social media platforms and finds influencers that you can connect with.
Sprout Social – You can use this tool to manage social media platforms.
Your goal is to have your content reach as much of your target audience as possible. By utilizing automation tools, repurposing your content and staying on a schedule, you should start to notice more traffic, sales and growing bottom line.