According to the National Association of Realtors, the first step taken by 44 percent of all potential homebuyers do their search online. Another 13 percent started by looking for information about the homebuying process. Therefore, agents who are looking to build their customer base will want to make sure their property listings are mobile-friendly.

 

Buyers Searching Online

Additionally, the report continues by pointing out that certain age groups use the internet more often than the average buyer. Ninety-nine percent of people born between 1980 and 1998 search online. Meanwhile, 89 percent of people born between 1946 and 1954 utilize online searches.

 

Buyers are Using Mobile Devices

Those born between 1946 and 1954 are 50 percent more likely to use a mobile device to search online. Approximately 58 percent of buyers found their home while searching online. Of those users, 58 percent of people born between 1980 and 1999 discovered their homes online. Moreover, 46 percent of buyers born between 1965 and 1979 found their homes on a mobile device.

 

Realtors Need Mobile-friendly Websites

If you stop and study these numbers, then it quickly becomes apparent of how to succeed in real estate. You need a mobile-friendly website. There are several different factors that you will want to keep in mind when designing a mobile-friendly website.

 

Develop a Responsive Framework
  • Whether you buy a program or do the HTML coding yourself,  the website needs to adjust to the device’s size. Designate where you want specific information to appear on the web page. Also, opt to hide some information that is not as pertinent from the smallest screens.

 

Prioritize for the Home Buyer’s Experience
  • Stop and think for a moment about your relationship with a buyer. Some agents spend a lot of their day explaining the buying process to buyers. Meanwhile, others work with a crowd who are ready to close. Still, others find that they often work with sellers. Regardless of the type of client that you usually work with, create a website answering their most pertinent questions. Do not expect your viewer to squint to see every detail. Simplify the number of steps that a user must complete before they get to the content.

 

Optimize for Speed
  • It is essential for mobile web pages to load quickly. This is particularly true when a potential buyer may want to look at several homes in instantly. Over 40 percent of potential buyers say that they will abandon a website if the pages take over three seconds to load. Let’s assume for a moment that 100 potential buyers want to look at a house that your client has for sale. If your website loads too slowly, then you have already lost 40 of them. Consider installing a caching plugin and optimize images load without slowing down the loading of the rest of the page. Check that you have the fastest host possible to make ensure site responsiveness.

 

When you are trying to succeed in real estate, your website can make or break your sales. Therefore do not let the competition get ahead of you by utilizing mobile-first searches and a fast loading site.

Senior Marketing Analyst
With over 6 years of marketing experience, Allen is able to help guide clients through the sometimes complicated nether of digital marketing options. He prides himself in being able to match all of his clients with the perfect service offering for them. Allen spends his weekends with his wife and 3 dogs, and is known for throwing great barbeques!