IT’S NOT ABOUT BEING YOUNG & HIP.
As about 25% of the U.S. population and over $1.3 trillion in buying power, millennials are the holy grail of most marketing efforts for modern brands. But they don’t think and act like everyone else you’ve been marketing to for years — that’s why you can turn to Kobe Digital: an agency full of millennials who know how to reach them.
In 2018, Millennials will pass Baby Boomers as the group with the most buying power. Kobe Digital is committed to staying on top of the latest trends to help our clients keep millennials engaged. When you’re ready to reach more millennials, just reach out to Kobe Digital.
Millennials want experiences, they want real value, they want to interact with brands in ways the rest of the population never thought of. With 5 out of 6 millennials actively connecting with companies on social media, you’ve got to think differently about how to reach them. It starts with having a broader mix of content across all key platforms, with a heavy emphasis on providing full brand experiences instead of just one-way marketing.
ON THE MOVE
Over 85% of millennials own smartphones and they use them 45 times per day. They share their location, are eager to see nearby offers, and happy to share the news with friends. Your marketing strategy needs to include all types of devices — from desktop to mobile — and it needs to be flexible enough to reach millennials wherever they go.