What is SEO? SEO is an acronym for Search Engine Optimization. What does that mean? It means to optimize a search engine’s capabilities to find content on your website when your customers search for your product. Here’s another explanation; SEO is the method used to drive visitors to your site by using the content/words and keywords on your site that your customers are using to search for your product or service.

In today’s world of online shopping and mobile browsing, if your business is not incorporating SEO into their marketing practice you are missing a huge percentage of your customer base. Unfortunately, many businesses make the mistake in thinking they do not need to implement SEO, but that could not be farther from the truth.

SEO is a crucial step in getting more traffic to your site. Using SEO in a constructive manner gives your business a viable internet presence allowing mobile users to find you easily thus giving your brand and business the potential of becoming a top contender in your field. Another advantage to SEO is that it allows you to measure your marketing and keep up with the competition and these days the competition is steep. Read 10 Reasons Why Your Small Business Needs SEO to understand more on why you definitely need to be practicing SEO for your business.

When you start to understand SEO a little better and the major role it can play in your business you can start to implement this highly prized tool for yourself. Get started by posting your location on your home page, adding a Google Map to your website and signing up for a Google Business account. Another option, and great start in the game of SEO, is to include link building in your marketing practices. You can apply a link building strategy by writing a guest blog, having a contest or simply adding your company’s name to your Chamber of Commerce directory and creating links back to your site. Check out Link Building Strategies You Need to Know in 2017 for more ideas on link building.

Beware of mistakes when planning your SEO approach. The process in which search engines use to comb the internet is always changing. Therefore, you should always be fine tuning your website’s content and keywords. In addition, be sure links within your site are working and your site is aesthetically pleasing and easy to navigate. If your site is hard to read or over stimulating it may get frustrating for a viewer causing them to move on to the next option in the search engine. Learn how to avoid these mistakes with SEO Mistakes You Shouldn’t Be Making in 2017.

Now that you have more information on SEO and how you can apply it to your business, it’s time to make a plan and get on track! If you start with the basics and are consistent, your results will start to appear. In turn, you will have a better understanding on how to efficiently use SEO as an amazing marketing accessory for your business. The real key to SEO – Understanding how it works is the best way to make it work.

Senior Marketing Analyst
With over 6 years of marketing experience, Allen is able to help guide clients through the sometimes complicated nether of digital marketing options. He prides himself in being able to match all of his clients with the perfect service offering for them. Allen spends his weekends with his wife and 3 dogs, and is known for throwing great barbeques!