It’s coming! It is the “scary-good time” of the year. Although it may seem like a minor holiday in comparison to Easter and Christmas, many people don’t realize that small holidays such as Halloween can lead to significant sales growth for their ecommerce business. There will be an increase in internet spending during this period, as many people of all ages get into Halloween spirit. If you want to maximize your revenue and increase your sales, you should spook your website.

How can you prepare your online shop for Halloween? This article will help you to find out.

Here are some things you should know about Halloween ecommerce

E-commerce for Halloween is growing because so many countries around the globe are celebrating it. This is a great time for entrepreneurs and online businesses to increase their sales during this holiday season. Many Asian countries have seen a surge in Halloween costume orders during the past few years. This leads to an increase in online orders about two weeks before Oct 31st. The US’s 179million people spent $86.13 on Halloween in 2017. 39% of those 45 years and younger buy Halloween costumes online.

SimilarWeb provides data from Amazon that shows a peak in traffic to the website around Halloween. This could be explained by the rise in Halloween costume sales and consumer expectations regarding Halloween sales. Online shop owners should not ignore the potential for revenue boosting from this holiday.

This is not the time to buy only Halloween decorations or costumes. Customers will purchase other products, as the Peak Seasons like Easter and Christmas are approaching. Many online shops offer great discounts for October.

Online business owners should also remember that women are more likely to shop for Halloween than their male counterparts, while men spend more. It is crucial to identify your target customers if you want extra “treats” this season. A great marketing strategy, with the right content, and the perfect timing to launch it will allow you to make the most of your sales during the busiest time of year.

How to prepare your online store for the holidays

You may have a lot of exciting and bone-chilling ideas for your Halloween-themed site and marketing campaign. You must remember to not freak out customers. Otherwise, it could be a nightmare as they might abandon their shopping carts. How do you go about it?

Ultimate Guide to Holiday Shopping Season

This guide will help you plan your sales and marketing campaigns for this shopping season 

Give your website a creepy look

It is easy to let customers know that you have special Halloween sales by updating your web design with a more “Halloween” feel. You can find pumpkins, spiders and Webs, Jack-o-Lanterns (or skeletons), on your web design. These are all iconic elements that you will likely have on your website to show the holiday spirit. Shop owners may even alter the website’s color or add creepy sound effects to make it more appealing.

Tips: Don’t make any changes to the website’s theme, as it is only temporary during Halloween.

You can make small, but powerful changes to these factors instead.

A spine-tingling coupon popup: Customers might find it very appealing to see a Halloween-themed image box that offers undeniable discounts, coupons or free shipping right in front their eyes. To entice buyers, you can also use catchy messages like “Trick or treat?” Customers may also want to use multiple coupons (discount plus shipping redeem), so it is a good idea to allow them to use multiple coupons on one purchase.

Allow customers to apply multiple coupons at once 

Banners with Halloween themes: Shoppers will be drawn to your large banners on your homepage slider (if you have one). This could be a great way to impress customers with Halloween promotions, contests, or giveaways, especially if your goal is to make new customers aware of these tempting offerings.

Promo and notification banners in various styles, including sliders and pop-up 

Create captivating content

You can gain a lot of seasonal traffic by writing about Halloween topics. To make Halloween more enjoyable for customers, your website should include a blog. This will allow you to post many videos or articles about Halloween. People may wonder: “What topic should I write about?” My products have nothing to do with Halloween. There are many topics that you can blog about Halloween. You just need a little creativity and a sense of humor.

Your Halloween promotions can be written about. Customers will receive great discounts and other benefits if they take part in them. You can also post information about upcoming Halloween events on your blog. You can also use your products to create topics. If you own a furniture shop, write about how to decorate your home for Halloween. You can also let people know the history of this holiday.

No matter what your niche is, using keywords related to Halloween can help your website rank higher in search engines. This will increase traffic to your online shop around this time of year. To increase engagement, share these articles on social media.

It is time to ‘Halloweenize” your products

Cross-selling is a great way to make money if you sell Halloween costumes. Buyers will not just be interested in clothes, but also other related items like shoes, accessories and decorations. If your products do not have anything to do with Halloween, you can make a “spooky” version.

A small image of Halloween on your T-shirt can increase your sales within a few days to weeks, depending on when the promotion is. Don’t be afraid to try new things, even if you don’t sell Halloween products. For example, if you sell utensils, you might be able to offer a Halloween set with a promotional price if your customers purchase 1 or 2 of the original sets.

You can also sell themed products by letting customers create whatever they like for Halloween. They will then be more inclined to buy customized products.

Tips: Make sure to offer free shipping and keep your products on hand in case there is an over-demand.

Free Shipping Bar for Magento 2

Reminding customers of tempting offers can increase shopping cart size. Learn more

Offers for customers that are truly amazing

Offering your customers great discounts, coupons, or free shipping is a way to make Halloween memorable. A pop-up with a coupon is very appealing, as we have already mentioned. This is a great opportunity for Halloween shoppers, and it’s unlikely that they will decline. Many shoppers will abandon their shopping carts mid-purchase, even if they receive a discount due to the high shipping fees. Customers may be interested in having their merchandise shipped free of charge (globally if possible).

Promoting doesn’t have to be tied to Halloween. You can still celebrate the festival with all your friends and family. People would be delighted to shop at your store for this.

Magento 2 Special Promotions

You can add more price rules to your cart for different types of discount campaigns .

Email marketing is a great way to promote your Halloween treats

Email marketing should be on your list of must-have Halloween marketing ideas. This is because sending promotional emails to customers has been a proven way to increase your customer base. Your promotional emails will be very popular, especially at Christmas and Halloween when people spend more than half their annual budget.

Sending emails around Halloween should be a regular practice. You can offer special offers such as discounts, exclusive coupons for loyal and new customers, or free shipping. Big e-commerce sites like Uniqlo and Mango send lots of newsletters during promotions.

Tips:

• Sending emails to customers with promotional information, a promo code, and a compelling CTA should be your first step in launching the campaign. This will allow customers to buy immediately.

• Send the product recommendations email with details about the discount to customers every day during the promotion. Also remind them of the due date. If a buyer abandons their cart you can send them the cart recovery email to retrieve them and complete their purchase.

• You can send reminder emails to customers right before the promotion ends. Include keywords like LIMITED STOCK, 1 HOURS LEFT, UNTIL MIDNIGHT. If customers are motivated to purchase quickly, you might offer them additional discounts or free shipping.

Tools suggestion:

• MailChimp can be used to automatically send promotional emails. It also provides an all-in-one tool that allows you to connect with CMR tools and social ads.

• MailBot is a great tool to send cart recovery emails to remind customers to continue their purchasing process.

Don’t forget your social media channels

Social media is a great way to connect with your followers. Inform your followers about Halloween events and the great discounts that are available to shoppers who sign up. You can share funny Halloween photos, scary videos, and gifs with interesting captions. Customers can click on the links to go directly to your favorite products.

A photo contest is another great way to promote the Halloween campaign on these channels. This will increase awareness of the campaign, and if there are many participants, it will help drive more traffic to the site, which could potentially boost sales during the holiday week.

Tips: You don’t have to promote Halloween in every post. To get better results, run ads for regular posts as well as one or two Halloween-themed posts.

For Halloween, be sure to check out the mobile version

You should make sure to include the mobile version of the website or the app if you have one. The mobile version is essential for Halloween campaigns. With more people shopping on their phones or tablets around the globe, it will be difficult to compete with the global trend of mobile apps. To show your customers that Halloween is in the air, you can change the theme of the mobile app to make it more Halloween-y. You can also add some bats or pumpkins to the icon.

You can also offer mobile users discounts and coupons. For example, you could give them QR codes that they can scan to get a private promo code.

Conclusion

Many e-commerce entrepreneurs still consider Halloween an important holiday. You will lose the chance to increase your revenue quickly if you ignore it. To help increase your customers and their shopping experience, it is important to have a strategy for your online shop for Halloween.