Premium cameras
and sport optics


New tricks

A fresh, reimagined campaign and distribution strategy for an iconic brand.

Consistency is key

Curated branding across a wide range of ad formats creates an immersive, consistent online experience.


Different messaging for different stages of the customer journey.

A picture perfect fit

Data helped pair customers with the camera model best
suited to their needs and experience.

Zooming in

Users see ads that correspond to specific products and how close they are to purchase.

Enjoyed the highlights from
this project?

Share your email address and we’ll send you the full case study to your inbox.