As we live longer, have shorter attention spans and are more saturated in markets, consumer engagement is increasingly important. Interactive marketing is a great way to engage your audience in 2020.

The more time you are able to hold a conversation, then the better. 93% marketers believe interactive content engages consumers better than static content, which only 70% of them agree with.

Four Ways Interactive Marketing Can Engage Your Audience

Interacting with your audience is a key to standing out from the rest. These are some easy ways to include interactive marketing into your social media strategy.

1. Interactive Marketing: Poll/Quizzes

This is an easy way to connect with your audience. You can create natural interaction by asking them questions or asking them to submit questions.

Brand-specific questions can be posed. What do you want to see more of? You can also ask broad questions about your brand, such as a grocery store asking you what flavor your favorite ice cream flavor is or outdoor retailers asking about your favorite season.

You have the opportunity to create content your audience wants to see by using polls. Promoting their feedback can make them feel more connected to your brand and increase customer loyalty. Be creative!

2. Live Video

Social media marketing has proven to be a powerful tool for video content. It’s crucial to harness the power of online video marketing. The live streaming market is expected to be worth more than $70 billion by 2021, according to studies. This is something you should not ignore.

Users and brands can create channels on Instagram, Facebook, Twitch and other platforms. They can also go live before their audience. These streams enable users to comment on, like, and even contribute to videos while they are being rolled, with the possibility for direct responses from streamers.

This is a great way to connect with brands and people you admire, as well as a way for you to make your voice heard by large companies. This information can give you valuable insights about what your audience wants and how they feel about your content. It will also help you develop more effective marketing strategies.

3. Experiential marketing

Experiential marketing is also known as engagement marketing. It allows brands to physically interact with their customers. These interactive and captivating installations can be anything from conference booths to stunning virtual reality experiences.

Experiential marketing is a powerful way to make a difference in a digital-dominated world. Brands that go beyond the digital realm and are creative in the real world attract consumers. Experience campaigns can make a lasting impression on consumers and lead to brand loyalty. 

4. Interactive Marketing with User-Generated Content

Any content created by users, and not brands, is called user-generated content. This content can be shared through your brand’s social media accounts, which allows for interaction with your viewers. It also creates organic traffic.

Marketing is about spreading the word about your product. Word-of-mouth has become a digital concept. While people may mention your product to a few friends, or even talk about it at dinner, if they share it on a social media channel where there are hundreds, if not thousands of people, this can lead to significant reach.

You can create a personal experience for your viewers with user-generated content. This can humanize your brand, create a community around products and services, and increase trust and brand loyalty. UGC is also a great way to drive sales, especially with the addition of eCommerce to social media platforms such as Instagram. You are more likely to buy if you see someone you trust or an influencer using the product.

Are you ready to make an interactive marketing decision?

Brands can connect with their customers through interactive marketing, which increases brand loyalty. Brands can improve SEO and drive conversions by engaging with customers regularly. They can also create stronger digital strategies using collected data.

No more waiting for conversions and delivering content. It’s time for you to engage your audience if you want to be competitive in today’s digital age.