The digital marketing industry is worth billions of US dollars. This industry will be even more important as face–to–face business becomes more difficult. You need key performance indicators to help you measure your success when you are turning to digital marketing in these uncertain times.

Which KPIs in marketing is worth your time? What are the most important KPIs for marketing agencies in Miami? It can be difficult to determine the best KPIs to use to assess whether your campaign is successful.

We are here to assist you. We are familiar with the tools that you should use and what to look out for. We are familiar with the key indicators that will show if your campaign is successful.

Are you ready to discover which KPIs are important for marketing? Then keep reading!

The Top 15 Most Important KPIs in a Digital Marketing Agency

1. Bottom Line Profitability Percentage

Customers expect to see an increase in profits when you’re contracted. Digital marketers have more tools than ever before thanks to modern technology. If they don’t see an increase in their profits, it could be a sign that something is wrong.

You need to have two numbers to calculate your bottom line profitability percentage: revenue and net earnings. This is the client’s profit after all expenses and fees are paid. To calculate the profitability percentage, divide their net income by net revenue.

2. Sources of Lead

It is important to know where your sales come from. This is one of your most important KPIs in marketing for the long-term success of your company.

A disruption such as a downed server or closing of a store could cause your business to lose sales if all your leads are from the same source. A chart showing sales by lead source in percentages of total sales can be created. Diversifying your lead source sources could be a good idea to protect your company’s future.

3. Time invested in Project Vs. Returns

This KPI is crucial to monitor to determine if your marketing efforts have been worthwhile. Track the time you have spent marketing, and compare it to any increase in profit since the beginning of the campaign.

This data will allow you to calculate the hourly profit from marketing work. You should examine your marketing strategies to see if you are making less than usual.

4. Cost per Acquisition

What does each new customer cost your client? Is your client making a profit? The cost per acquisition KPI will show you.

You need to divide the amount spent on acquiring new customers through a channel by the cost per acquisition. This will give you an estimate of how much each customer costs.

5. The Average Cost Per Lead

You should not only calculate the cost per acquisition but also determine how much each lead costs your client. These leads are not being converted, so it could be a problem with your sales strategy. It is important to find out what the average cost per lead is in your client’s industry.

For the cost per lead, multiply the money spent on a campaign by the number generated.

6. Lead Conversion

Are your sales and marketing teams able to convert leads into sales? There could be a problem with your sales and marketing efforts if you have a lot of leads, but not enough customers to convert.

Divide the number of sales-converting leads by the total number. This will give you the conversion percentage of your leads.

7. Engage with Social Media

Are people engaging with your content? This is perhaps the most important KPI in social media marketing. You need to create engaging content.

It is simple to learn how to measure social media engagement. These steps will help you determine if your strategy is working on Facebook, Twitter, or Instagram.

• You can choose a period to create a report.
• Add up the number of likes, shares, and comments that you have.
• Divide this number by the total followers
• Multiply 100

This shows you how many people are engaging with your content. It is a good indicator of how well you are doing.

8. Lifetime customer value

Customers should not just purchase one product or service, and then go away. This is what the lifetime customer value KPI means. It’s also a critical KPI if you’re marketing a subscription service.

Find out your churn rates to determine lifetime customer value. This is the percentage of subscribers who cancel each month. This data can be used to calculate the average customer’s lifetime by using formula 1 divided by the percentage of monthly churn rates. For example, if you have a 2% monthly customer churn rate your average customer will be with you for 50 years.

Also, you should calculate the gross profit you make on each customer once you have paid for the service. This data will allow you to easily calculate the formula:

• Your monthly gross margin per customer is taken.
• Multiply it by (1 divided by the monthly churn rates)
• Multiply this amount by the average monthly customer revenue

9. Attainment of Goals

Setting goals is an essential part of any business. You should set SMART goals. This means that they should be specific, measurable and achievable, relevant, time-bound, and applicable. These goals must be achieved.

You can keep track of your goals and monitor if they are being met. Is there a problem with your criteria? Or with your marketing strategy?

10. Traffic-to-Lead Ratio

Are you getting the most out of your website traffic? Find the ratio between the total number of visitors to your website and the leads you get from it.

If you receive 1000 visitors to your site per month and you generate 100 leads, you will have a 10 to 1 traffic-to-lead ratio, and a 10% conversion rate.

11. Email Click-Through Rate

Are customers responding to the marketing and promotional emails you send? This can be done by taking the number of clicks from a marketing message and dividing it by the total email sent. Then multiply the result by 100.

For example, if you had 1000 clicks and sent 10000 emails, your clickthrough rate would be 10%.

12. Inbound Link Building

You can increase the number of inbound links to your website from other websites. Many SEO tools can help you determine how many inbound links to your website there are. You should actively increase this number.

You can do this by writing high-quality guest blog posts that link back to your website. No matter what method you use, it is important to build more inbound linking because this is the primary criterion Google uses when ranking your site in search results.

13. Response Rate

Are customers responding to your communications efforts? Or are they ignoring your messages? Find out the customer response rate by taking the number of customers who responded and dividing it by the number of customers contacted. This number should be multiplied by 100.

14. Bounce Rate

Is it possible for customers to visit your site and then leave without ever going to another page? Are there any issues that are putting customers off your website?

Divide the total number of visitors to your site by the number who only view one page. This will calculate your bounce rate. Add 100 to get the bounce rate.

15. Sign up for email

What percentage of people who visit your customer’s website want to sign up for your email? Are most people interested in staying in touch?

You can find this information by taking the total number of visitors to the site for a given period. Then, multiply it by 100 to see how many subscribers you had to your newsletter. To calculate your email signup rate, divide the total number of visitors by the number of new subscribers.

Do you want to increase your marketing KPIs?

You can improve the effectiveness of your campaigns by tracking KPIs across all your efforts.