The digital market is more competitive than ever thanks to the increase in businesses investing in SEO, and Google’s constant algorithm updates. You must be a digital marketer and constantly search for new ways to increase your site’s visibility.
This requires you to keep up with SEO trends and identify your site’s weak points and improve them to increase user experience and surpass your competitors. SEO audits are a great way to do this.
These are some tips to help you perform an SEO audit efficiently. Also, these are the most recent Miami digital marketing trends that will change this process in 2020.
Ensure your site has only one browsable version.
Your site could appear in a browser in one of the following ways:
* http://example.com
* https://example.com
* https://www.example.com
* http://www.example.com
mixed content is not a good choice for SEO. It’s most often caused by switching to SSL. When implementing SSL/HTTPS make sure to move all static resource URLs.
Google will mark them as “not secure” and some files may still be displayed via HTTP. This will not only affect your rankings but it may also negatively impact your user experience, making your site appear untrustworthy.
Make sure your pages are indexable.
Google indexes every page on your website individually when it indexes it. Your goal is to determine if any pages have been blocked by Google’s search engine. Here are some simple methods to check this:
* Enter the site operator (e.g. site: example.com to view the Google pages for your domain.
* To see the disallows list for your site, check the robots.txt file. Add robots.txt (e.g., domain name) to your browser. https://www.example.com/robots.txt).
* Check your index status. You can see the Index Status in Google Search Console to verify how many pages have been indexed by Google.
* Google Search Console is a great tool to locate your site and fix URL errors.
Test your site’s speed.
Sites that load slowly often have high bounce rates, which tells Google your site is not optimized for users. Page Speed is a ranking signal that has been used for desktop searches. Google made it a significant ranking factor for mobile search.
Website speed is a crucial aspect of SEO. You can test the page load times using a variety of tools, such as Pingdom, GTmetrix, and Google PageSpeed Insights.
Assess your backlink portfolio.
It’s 2018, and it’s more important than ever that you take your link-building strategies seriously. Poor-quality links from suspicious sites will only harm your rankings and can even lead to you being penalized.
You should analyze your backlink profile frequently. You can use many tools to analyze your backlinks such as Ahrefs and cognitiveSEO.
How optimized is your site for voice search?
Voice recognition is rapidly evolving. Although only one-fifth (of all Google search queries) are voice-powered at the moment, that number will rise to 50% by 2020.
It will change how we do SEO. It will have a significant impact on your keyword targeting since voice searches are based upon human-like phrases and conversational terms. This is an important consideration when you are doing keyword research and auditing your keywords.
Check your structured data.
Google has undergone significant changes over the years. The result of our searches used to be ten links. Today’s SERPs provide us with highly informative and engaging data. We can access the relevant information about the site without ever clicking on it. This is what structured data is all about.
It is important to invest in rich snippets even though they are not a ranking signal. Rich snippets, for example, can increase the CTR of your site by 30%. After you have implemented Shema.org and similar structured data formats, it is important to regularly audit your site to verify rich snippets are appearing.
See if your site is optimized for mobile.
The mobile-first era is here. Google started indexing mobile-friendly websites to keep its mobile users happy.
Its mobile-first indexing will be a major change in your SEO strategy for 2020 and beyond.
Your rankings will drop if your website isn’t mobile-friendly.
Your site should be responsive so it can be viewed beautifully on mobile devices. This includes page load speed, UX design, and logical ordering of information. Google’s Mobile-Friendly Test is a good starting point for assessing your site’s mobile-friendliness.
By conducting regular SEO audits, you will be able to detect your site’s major problems and fix them before they start causing problems. Most importantly, by making the changes needed, you will significantly improve user experience and get ranked higher in the SERPs.
