11/08/2022

Learn How To Calculate Your Percent Of Sales

Insights

8 min remaining

This blog post will show you how to calculate percent sales. It also includes details such as what sales are and why you should know it.

Let’s calculate the percentage of sales. But first, let’s cover some basics.

The most popular method for calculating the effect of sales on net income is the percentage of sales to expense method.

It is used to forecast how much money will be available in the next year for expenses. Future sales and costs can be predicted using historical data.

Forecasting Sales to Budgeting Purposes

Forecasting and budgeting can be done using the percentage of sales. For forecasting sales, you can use the historical cost of goods (as a percentage) to determine the sales.

You can forecast other balance-sheet items that are closely related to sales using the percentage of sales method, such as inventory and accounts payable.

What’s Sales Growth?

Sales growth is often calculated for one company over multiple fiscal periods. You can also develop net sales for a whole country or region within a given period.

It is possible to compare a lower-sales period earlier than a higher one later. The two periods generally have a similar length. You would not, for example, compare net sales of the quarters of one fiscal year to those from the entire year.

You might instead compare sales from consecutive fiscal years that ended on March 31st.

Why should you care about sales growth?

You can calculate and analyze sales growth to get information about:

Your financial performance over the past six months. It will tell you whether sales increased between the two periods and, if yes, how much.

You can modify your sales strategy to increase profitability if sales have stagnated.

Your performance is influenced by your competitors. You can determine if you are performing as well or worse than your peers by knowing how to calculate sales growth.

It is essential to look beyond the quantitative data. Talk to people and you will find that spending trends reflect their views on the economic outlook.

Companies look at sales figures as a sign of consumer sentiment. We know how influential consumers can be in the national economy.

These periods are when people spend less.

Your sales may have been higher than last year in the same period, but that could be due to the economy and not your sales strategy.

How do you figure sales growth?

The net sales figures for the financial periods that you are comparing will be required.

You’ll need one of these:

  • Comparative income statements that show the net sales of both periods.
  • Each period should have an income statement. Each period should include the net sales.

Remember that net sales may be referred to as “sales” in your income statement.

How do you calculate sales growth for your business?

Is your small business growing? Calculating your sales growth is one way to find out.

What’s the percentage?

You can also refer to the percentage as “out 100” or “for 100”. You could also say, “it snowed 20 out of 100 days” or “it snowed 20% of all the time.”

There are many ways to write a percentage. A decimal is a way to denote or write a percentage. For example, 65 percent is 65 out of 100 or 45 percent of the total amount.

Divide the percentage by to find the decimal version for a percent.

100. You can also use a percent sign or “%.” to show a percent

Percentage of Sales Definition

A percentage of sales refers to the ratio between the total sales for an item and the total sales for all items in a business division.

How do you calculate the percentage?

There are many ways to calculate a percentage.

These steps are used most often to calculate percentages.

1. Calculate the total or entire amount you are looking for as a percentage of

If you want to calculate how much rain fell in a given month, for example, you would use the number of days as the total amount. Let’s assume we want to calculate the rainfall in April. It has 30 days.

2. Divide the number you want to calculate the percentage

Let’s assume that it rained for 15 days on the 30 of April. Divide 15 by 30, and you get 0.5.

3. Multiply step 2 by 100 to get the same value

You could continue with the example above and multiply 0.5 times 100. This would equal 50, giving you 50%. It rained 50% in April.

How do you calculate the percentage of sales to categories of expenses

To calculate the percentage of sales from a particular item, use this formula.

% S = SI/TS *100

Where %S is the percentage of sales

SI stands for sales of the item.

TS stands for total sales.

It may be useful to compare sales percentages to other categories of expenses, in addition to total expenses.

This example uses figures from a company’s financial statements:

Net sales = $450,000

Selling price = $228,000

Administrative expenses = $22,000

Sales expenses = $36,000

The percentage of sales to administrative costs is what you want to find. Divide administrative expenses by net sales and multiply that number by 100.

22000 / 450000

22/450 = 0.0488

Now multiply 0.0488 by 100 to get 4.88%

The percentage of sales to sales expenses is what you want to find. Divide sales expenses by net sales and multiply that number by 100.

36000/450000

36/450 = 0.08

Now multiply 0.08 by 100 to get 8%

Interpreting Calculations

As you can see, sales expenses account for a greater percentage of sales than administrative expenses.

The company can do more to lower sales expenses. This information is especially helpful in comparing previous years’ figures and making budgeting decisions.

This ratio can be changed by controlling sales and costs. Higher sales will result in lower administrative costs.

Considerations for Calculating Percentage Sales to Expenses

Fixed and variable expenses should be considered when calculating the expense-to-sales ratio. This includes expenses like rent, utilities, and other factors.

Step costing is a variable cost that does not change with increasing volume. A purchase discount, for example, may be applied once a certain count is reached, such as 10,000 units per annum.

Variable cost means that the percentage of sales will change depending on volume.

How can you calculate sales growth?

First, subtract the net sales from the previous period from the current period. Divide the result by the prior period’s net sales. To get the percentage sales growth, multiply the result by 100.

Here’s how to calculate your sales growth.

G = (S2-S1)/S1*100 where S2 represents the net sales during the current period, while S1 represents the net sales during the previous period. Let’s look at an example.

Porter’s Auto Parts would like to calculate its sales growth for 2017 and 2018.

The net sales during the first period were $201,000. The net sales for this period were $210,500.

Annual sales growth was 6.2 percent.

Here are the numbers:

S2 = 213,500 G = (213,000.500 – 201,000)./201,000 100G = (12,500)./201,000100G = 0.0622 * 100G = 6.2 percent

What is a good sales growth rate?

The best growth rate for a business is what its owners and stakeholders decide to be. According to Sageworks, small companies with annual sales below $5 million saw an average of 6.1 percent growth in 2017. This was a decrease from the 6.9 percent growth rate in 2016.

The definition of “good” is not always the same from year to year. Take into account sales growth in addition to your historical performance as well as economic and competitor growth.

Conclusion

You now know how to calculate the percentage of sales.

You can now implement the formula in your company. Please let me know if you found it helpful.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.