Social media can be an excellent tool to build an audience and increase awareness for your business or brand. It can also be a great way to sell your products or services directly.
How social media sells can vary depending on which platform you use and your goals. Before you start thinking about what you are going to sell on social Media , you need to think about where and on which platforms your target customers can be found.
Top social media marketing agencies recommend that you first choose your platforms and then set specific goals for each. Metrics and marks of success can vary depending on which channel you use.
Let’s look at the top social media platforms and show you how to get started selling on them.
Selling on Facebook
Facebook is the most popular social media network today. The platform offers businesses, brands, and individuals unparalleled opportunities to sell their products.
These are just a few of the many ways that you can sell on Facebook.
Facebook Shops was launched in response to increasing numbers of businesses and brands moving to selling online. It is a mobile-first shopping experience that allows businesses to easily set up an Instagram or Facebook store.
You can select the items that you wish to feature through Facebook shops. Then, connect with your customers via WhatsApp, Messenger, or Instagram Direct Messaging. These features allow you to interact and engage with your customers in a variety of ways.
You will need to enable Facebook shops:
- Register with Facebook’s Commerce Manager to create an account
- Create a collection
- Personalize your storefront
- Your shop can be published
This comprehensive guide from a website builder expert provides a detailed guide to each step.
Facebook advertising is a common way to advertise your business online. Facebook’s advertising platform allows you to target the customer you are looking for.
Facebook allows you create:
- Core audiences are based on the user’s age and interests.
- You can target your advertising to people who have already shown interest in your business online or offline by creating custom audiences
- You can reach people who are like you by creating lookalike audiences.
You can find more information about the various Facebook audiences as well as steps to get started with Facebook advertising by visiting the Facebook Business support pages or this guide from Hootsuite.
Instagram has one billion monthly users and is growing rapidly. This platform offers businesses and brands a unique opportunity to sell products and services.
To get started with selling products on Instagram, you’ll need to make sure you have an Instagram’s Search & Explore feature.
When someone taps on your product in your story they will be taken to a product page. The user will then see:
- A picture of the product taken from your post
- The product description
- The price of the product
- This link takes the user to your website where they can buy your product.
You can find more information on how to set up an Instagram store at Facebook’s Business pages. A variety of social networking tools can be used to assist you.
Although selling products or services via Twitter is not as popular as Instagram or Facebook, it’s still an excellent platform for selling products and growing awareness for your brand.
In 2020, there are many ways to make money on Twitter.
Ads and promoted tweets
Twitter Advertising allows you to choose between running ads or promoting your tweets.
You can promote tweets by choosing to have them reappear on Twitter streams and search results for specific users. These tweets can include links to product pages from your website or a landing page where your audience can sign-up to learn more about the product.
Twitter ads are more holistic. You can use multiple tweets to achieve a single goal. You can create a campaign using Twitter ads to increase your followers, increase website clicks and conversions, collect email addresses from people who are interested in your business, and many other things.
This guide by Hubspot provides more information on Twitter ads.
Twitter is a fantastic platform for selling your products and services, as well as to promote products from other brands within your industry or niche.
You can use Twitter to connect with people in your target markets and promote products and services. This works especially well if your target market has established good relationships with you and you have a strong following on twitter.
It is important to not spam your Twitter account with affiliate links. You should be building genuine connections with your audience and finding other professionals in your industry to partner with. Also, share useful products and services that you think your followers might be interested in.
Sell Your Products and Services
You can also use Twitter to promote other brands’ products and services. You can tweet links to products and services to a large audience of Twitter users. This is especially effective if your audience has been carefully selected and you are passionate about your niche and brand.
Avoid linking to products and services that you don’t know. Providing useful content, answering customer queries, and posting links about your products when appropriate are better long-term strategies than simply posting links to products or services in every tweet.
Select the right platform for your business
You can also sell on Twitter, Instagram, and Facebook. You can decide which social media platform is right for you and your brand. Then you can decide which products and services you want and what strategy you want.