Finding Which Products Are The Easiest To Sell Online


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If you are starting your eCommerce business, choose the right niche. This means identifying your target audience, and what products they would like to purchase. It will be easier for you to create a brand that is unique from the rest by claiming your territory.

Take a look at your hobbies. Are you able to appeal to people with similar interests? Your customers will appreciate the unique products you offer.

Before you open your store, make sure to research market trends. This will help you determine which product categories are most profitable. Google Trends can be used to find popular products in emerging industries.

You can offer your customers many popular products. These include trendy clothing, home furnishings, food and drinks, fitness equipment, and beauty products. Be aware that popular products have their benefits and drawbacks.

A popular product will likely be in high demand which can create sales opportunities for your business. However, you might be outsold by established sellers and be forced to lower your prices.

Here are the top ten most-loved categories for 2020, keeping in mind the risks and the rewards.

Well-being and health

Many consumers are willing to spend a little more on organic food and locally-sourced or farm-raised foods.

Many shoppers are also looking for foods that meet their special dietary requirements. These shoppers may choose low-fat, nutritious foods, or vegan or Keto options.

These are products that will appeal to wellness and health-conscious consumers:

  • Supplements for the diet
  • Multivitamins
  • Protein shakes
  • Energy bars


Shapewear is gaining popularity. Shapewear is not a fashion fad but serves a purpose. Shapewear is comfortable and fashionable, while also helping people feel better about their clothes.

Modern shapewear is made of lightweight material that can be easily shipped. These are just a few of the options available:

  • Control slips
  • Leggings
  • Bodysuits


Smartwatches can do more than just tell you the time. The smartwatches come with an integrated AI assistant that can track where you are, and monitor your vitals while exercising.

Smartwatches allow you to search the web with voice commands. While it performs the same basic functions as a smartphone, a wearable device is lighter and easier to transport.

Smartwatches are still in their infancy so now is the right time to capitalize on this trend. Smartwatches include:

  • Samsung Galaxy Watch
  • Fitbit Versa Lite
  • Apple Watch
  • Fossil Sport

Mobile Accessories

Consumers are increasingly interested in mobile accessories to personalize their smartphones and other touchscreen devices. Customers love the wide range of high-tech gadgets that come with customized skins and features.

Phone cases that are visually stunning and protect your phone from damage are a strong choice. Wireless chargers are also rapidly improving, so users can view their phones from the charging pad.

Each new iPhone, Android, or Google Pixel release brings updates to accessories. This market is growing rapidly, so keep an eye out for accessories that improve the mobile experience. Accessories for smartphones include:

  • Smartphone cases
  • Wireless chargers for phones
  • Mounts for phones
  • Multi-port adaptors


eBooks are easy! eBooks are convenient! Book lovers can now read their favorite authors’ eBooks on a Kindle.

For independent authors and book distributors, selling eBooks is the easiest solution. These are some of the most popular topics:

  • Self-help
  • Finance and business
  • Social sciences
  • Food
  • Relationships

Handcrafted jewelry

As a gift, handcrafted jewelry can make a lasting impression. You can create custom jewelry that is unique to your tastes. Also, you can often find it at a discount online.

You might be interested in custom-made jewelry if you are. You should keep an eye out for the latest trends in single earrings, animal motifs and pearl pendants. Here are some custom jewelry ideas:

  • Necklaces with beads
  • Big hoops
  • Chains that are too big
  • Pearls

Pet supplies

Nearly 70% of U.S. households have a pet. Because people have to replace toys and accessories regularly, the pet industry is stable and consistent.

The role of social media influencers in pet product promotion is growing. One Instagram pet, Jiffpom, has over 11 million followers. You can also attract customers to your website by creating valuable and entertaining content. Encourage visitors to visit your shop. These are some of the products you might consider:

  • Pet beds
  • Dog toothbrushes
  • LED dog collars
  • Biting toys

How to find the best-selling product

Google allows you to search for questions related to your industry. You can also look at the “People also asked” section at the bottom of the results pages for more ideas. You can also look at popular listings from major retailers such as Amazon, eBay, and Alibaba. The majority of sales are driven by items that appear on the first page.

You want to find a product that can sustain interest long after the initial hype has died down. It is important to market a product that solves customers’ problems.

Remember that the feasibility of a product in your store is not guaranteed. It is dependent on many factors, including:

  • Pricing
  • Shelf life
  • Quantity and size
  • Shipping costs

Position yourself as an authority in the industry you are selling. Your target audience should be narrowed. Get to know your local community. Decide what you want to sell, and then go.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.