05/27/2022

Ecommerce Website Design Tips To Increase Sales

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Did you know 75% think that website design is a major factor in determining website credibility? What are the steps to get started? 

These ecommerce design best practices guidelines will get you started. Want to see a video?

1. Whitespace is a great way for your website to be clean

Use whitespace to build an ecommerce site that is both user-friendly and profitable. Whitespace helps you keep your customers focused on the important things.

Clear sites are easy to navigate and distract your audience.

If your website is full of content, visitors will leave. This will make your site more attractive and interesting.

2. A mobile-responsive design is essential to attract all shoppers

People will access your website from any device, even mobile. 

Ranking in search results is dependent on a mobile-friendly website. Google now uses a mobile-first indexing system. You must ensure that your website is mobile-friendly to rank in search results.

3. Keep your customers shopping by making it easy to navigate

Next on our list is your website’s navigation. Shoppers use your navigation to find products and navigate around your site.  

Share your best set up with others 

A product search bar will allow your shoppers to quickly locate the right products. They won’t waste time searching for irrelevant products.

4. Optimize Your Website to Rank High in Search Results

Optimizing your site for search engines is key to building a successful online shop. Without SEO, your audience may not be able to find your products or choose to shop with someone else.

How do you optimize your search engine optimization?

Use relevant keywords in product listing

Use keywords to find the most relevant keywords . 

You should focus on long-tail keywords. It’s more difficult to find the intent of a search term like “running shoes”. 

Are they looking to purchase shoes for men or women? Which colour shoes do they prefer? Long tail keywords are more powerful overall because they bring in more qualified leads searching for your products.

Ensure your site loads quickly

Slow websites are a major cause of $2.6million in revenue loss every year. It is important to make sure your site loads quickly so that people stay on your site.

Google pagespeed insights is a tool that can be used to assess the site’s load times.

  1. Compressing large image files
  2. Allow browser cache
  3. Reduce redirects
  4. Minifying CSS and JavaScript

If you are feeling overwhelmed by trying to speed up your site’s loading times, you can always hire pagespeed service from digital marketing agencies.

Make content

Write valuable content in order to improve your search engine rank. Share your knowledge and expertise with others so they see you as an expert in their field. There’s a variety of content formats, including

  1. Blogs 
  2. Videos 
  3. Infographics 
  4. Ebooks
  5. Guides
  6. Podcasts

Share information about your industry using a variety content formats 

Regular publishing of content is important to improve its impact. This will improve your search engine ranking.

5. For a faster checkout, eliminate steps

Another important tip for ecommerce design is optimizing your checkout process. It is possible to receive higher rates if you have a complicated checkout process.

Avoid adding unnecessary steps to your checkout process. Many companies make the common mistake of asking customers to create profiles to view their order.

Customers must create profiles to place orders. First-time buyers may want to try your products before making an order.

It doesn’t matter which approach you take, it is always a smart idea to give shoppers the option to continue their order. This will save shoppers the hassle of filling out two forms.

To reduce the amount of steps, you can add multiple payment options to your shopping cart. Shoppers no longer have to reach for their wallets. They can log in to their account.

Shoppers can speed up the checkout process to help them make more sales.

6. Test everything to build the best website.

When you look at best practices for ecommerce website development, you’ll see that testing is a key component. A first website won’t be the best.

Your website can always be improved, even if it follows these tips for ecommerce sites. Test elements to ensure that your site is working properly.

To find out which elements work best, you can A/B test different elements of your website. This will make it hard to identify which changes have an impact on your site’s performance.

You are able to test elements such as

  1. Call to Action (CTA) buttons 
  2. Headline text
  3. Image selection
  4. Image placement
  5. Font color, font style, or size

Test and experiment to find the best ecommerce website design.

You can use these ecommerce design best practices

Now you know how to build ecommerce websites, it’s time to start putting these best practices into action on your site. Kobe Digital is equipped to deliver results for customers.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.