05/14/2022

Everything You Need To Know About Facebook Product Ads:

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Mike has been using Facebook to advertise his products in an effort increase sales and leads for his company. It’s working. He is beginning to wonder if there are more ways to get customers to come back to his store to buy more.

Facebook product ads. Angelo’s is one example of a company that can use Facebook product ads (also called dynamic product advertisements). This allows them to attract customers back and encourage them to try other products.

Even if they haven’t yet purchased, they can help you sell to them.

This page will answer all your questions:

  • What is a Facebook product ad? How does it work?
  • How do I create dynamic product ads for Facebook?
  • How can you make Facebook product ads work more efficiently?

What is a Facebook product ad? How does it work?

Facebook dynamic product ads are also known as Dynamic Product Ads. These ads allow companies to combine their product catalogues with their Facebook advertising to create engaging products ads. These ads can be used by companies to target customers who have already purchased a product, added it to their cart and engaged with the product.

These ads can be mobile-friendly and feature one product or multiple products. These ads can be used for cross-sell and up-sell.

How to make dynamic product ads

These are the steps you need to take to create ads for your business.

1. Create a product catalogue

A product catalog is required to create Dynamic Facebook Product Ads. Upload your product catalog to Facebook in order to pull product information. This information should be included with every product in your catalogue:

  • Brand name
  • Item name
  • Price
  • Image of the item

Upload a spreadsheet that lists all products you offer to Facebook. Shopify may have an integration that allows you export your catalog information from your website to Facebook. Shopify’s Flexible plugin can be used by business owners to transfer their catalog information.

2. You can create sets with your product listings

Once you have uploaded your catalog you will need sets. Sets are sub-groups of your catalog that contain items. These sets enable you to create Facebook multiproduct ads that are relevant to your audience.

An ad set can be created for a product with headphones and cases so that someone who purchases a phone charger can cross-sell. These are the steps required to create sets.

  1. Select sets from the Catalog tab.
  2. Click on Create a Set.
  3. Select the items you wish to add to your set.
  4. Give it a name.
  5. Tap Create.

3. Your campaign is now ready

After your catalog has been uploaded and your sets have been created, you are ready to start running dynamic product ads via Facebook. To create Dynamic Product Ads, you must select the correct ad format. When creating a new campaign, select the “catalog sales” option.

4. Choose your target audience

To be successful with Facebook product ads campaigns, you must be able target the right people. Facebook gives you four options for targeting dynamic product ads.

  • Broad audience: This option lets you target people who have expressed interest in your products or similar products. This targeting option is excellent if they have not yet visited your site but are likely to buy your products.
  • People who looked at your products but didn’t buy: This option allows for you to target people who have viewed product pages and added products to their cart, but didn’t purchase.
  • This option allows customers to be targeted if they have added products to cart but not purchased them.
  • This targeting option allows you to up-sell products. You may offer a discounted bundle to encourage them to buy more.
  • Cross-sell products

5. Your ad content can be created

This is the easiest step, since most of the information has been provided. Facebook product ads pull data from your catalog directly so that you don’t need to spend time creating your ad copy. It is important to verify that product information and images are accurate.

These are three tips to make dynamic Facebook product ads a success

Dynamic product ads are a great way to increase sales. These are just three ways you can make your ads more effective.

1. Install the Facebook Pixel

If you are looking to make your Facebook ads more successful, add the Facebook Pixel to a website. Targeting users who have visited your site previously is a key component of these ads. This information can be tracked using the Facebook Pixel. This is a small code that you embed on your website’s backend.

This pixel does not collect any personal data like credit card numbers or names, but it does collect general data like demographic and geographic information. This data allows you to target the right people with your ads so they can reconsider your business and purchase your products. Because Dynamic Product Ads are heavily retargeting-focused, the pixel is crucial.

2. Professional visuals are important.

Facebook Dynamic Products Ads is dominated by visuals. People who are interested in visiting your business will see your product images on their feed. You must make your visuals look amazing.

Images must be high-quality and detailed, as Facebook product ads pull directly out of your catalog. Before you create your ads, make sure to preview them. This will allow you to ensure that your ads are clear and clearly highlight your product.

3. Get the most recent products in stock

Clicking on a product listing to find out the item is out of stock can do more damage than anything. The same should be true for your Facebook product ads. It is not a good idea for your product ads to include out-of-stock items. This can cause customers disappointment.

This can be prevented by making sure that your product feed is current so that stock items only appear in your ads.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.