Once your ads are live, it is crucial that you track them. This will help ensure they produce results. These metrics can be tracked using Facebook’s Ad Manager.
These metrics include
- Results: The overall performance of your ads.
- Reach: How many people have seen your ad.
- Cost per click: This is the cost for each click.
- Total budget: Your ad campaign’s budget.
- Spending: The amount that you have spent on this campaign.
- Audience demographics: Your advertising audience.
- Placement: This is the location where your ads will be displayed.
Facebook also displays the amount you spent on ads during the past week.
Now you have an intuitive, simple-to-use analytics system in one place. This system provides all the information that you need to make sure you’re spending your money on the right people.
Facebook Insights allows you to track the success of your company’s Facebook page.
Facebook Insights is Facebook’s proprietary version of analytics software. It allows you to keep track of all of your campaigns and pages so that you can have a simplified view.
This data includes demographics, post types, and other data. Insights displays only one week of data default. You can change the dates at any time.
All of this information can be found on your Facebook Insights Page:
- Overview: These are the most important statistics about your site.
- Likes: This is the number of people who liked your page.
- Reach: How many people have seen the brand via ads or organically?
- Page views: This is the number of people who visited your page.
- Posts: These are posts you’ve created and times your followers are online.
- Videos: Information about who saw your videos and which ones performed best.
- People: Demographics and contact information for your followers, potential contacts, and other people you may interact with.
- Local: Trends and behavior within 150m of your business.
Facebook displays all of these options on the left sidebar of your dashboard so that you can quickly browse them.
These data can all be used to understand the performance of your overall Facebook strategy. Each section is different and has its own importance.
Insights offers in-depth information.
Overview – What are you doing?
The Overview section provides a snapshot of the page’s performance. This section gives you a snapshot of how your page performs in terms engagement, post reach, and likes. This section also includes a list of pages that you should be looking at.
It is possible to see how engagement, posts reach, likes, and posts compare with one week ago, or any other period that you choose.
Facebook shows your total numbers, percentage changes, or decreases, and graphs that highlight major spikes or dips in your numbers.
It is possible to see the number of clicks, clicks, clicks, and likes that each post has received, as opposed to a page.
It’s not uncommon to see engagement numbers that don’t match your current followers.
This happens because your followers might have shared your post with others. It means that your post was seen by more people than you intended.
The section “pages to monitor” includes pages Facebook considers directly competitors.
Although these pages are not 100% accurate, they can help you to develop your strategy.
You can choose which ones you wish to monitor and leave the rest. You will have information for your page and can also see the activities of your competition.
Your Page Likes
This is the simplest metric in Facebook insight. It simply shows how many people follow your business.
This graph also shows the growth of your page followers over time.
This is not a vanity measure. It can be used for many purposes.
If you see a significant spike in your “likes” history on a specific day, it is most likely that you did something that got a lot attention on Facebook.
Now you can jump to the “Posts” page to see what you did that particular day. You are likely to find one or two pieces that perform exceptionally well.
Then you can create more content, set-up similar Facebook ads, and write new posts by using the outstanding performers as templates.
Reach – How many people have seen your posts?
This metric may seem simple but it can be quite complex.
The number of people you reach is not determined by how many followers you have. This includes users who visit your website without following you, and friends who share your posts.
Even if your followers are only 30, one of your posts can be shared with friends to reach hundreds of people.
If you consider the possibility that one of their friends might share your post, it’s possible for thousands of people to see it. All this is possible with 30 followers.
This is how online content goes viral.
Facebook is not a platform where you have to reach millions. It suffices to share content people love with others and let them then share it.
If you continue to post content that is really interesting, you won’t only have 30 followers.
Page views – How many people visited your page?
This section displays how many people visited your site and when.
You will also see how many people have viewed your timeline, photos, and other tabs. This allows you to see where people spend their time.
This information is very useful as it shows you which parts of your Facebook page are most popular.
If they like your photos, show them more photos. If they like your timeline, you can increase the number of photos that you post. This will help keep your timeline engaging and fresh.
You can also see the websites that link to your Facebook page. If your website has social sharing buttons, these referrers will be domains that you own. You should have them if you don’t already.
Posts – your previous posts
Facebook Insights monitors your posts and categorizes them according to their content.
This allows you see all text, photos, and videos from one dashboard.
This will allow you to see the most popular posts and visible ones on Facebook.
You can increase your marketing success by sharing videos that highlight your products or services that you’ve already created.
Similar to the above example, if infographics posts have been well received and new followers are following you, you can create additional infographics to replicate those results.
This planning will help you create a social media strategy that is both effective and engaging new users.
Videos – Who’s watching your videos? What length of time do they last and what times are they viewed?
Facebook videos are so popular that Insights has an entire section dedicated to them.
This section shows how many people have seen your videos in a given time frame. This section also displays who has seen your videos for longer than 30 seconds.
This is crucial because Facebook automatically plays videos in users’ feeds even on mobile. Although your video may have been started by someone using their device, they would not have seen it if scrolled.
Facebook takes this into account and lets you see how many people have seen the video for longer than 30 seconds.
These are the people you should be engaging – they will stop scrolling through your videos and actually look at them.
While the number of views is an excellent metric, it does not give you any information about your videos and their engagement level.
You can find out what makes a page successful by looking at the number of 30-second views.
People – Demographic data
The People section provides information about the ages and genders of those who interact with your business on Facebook.
This is because it will display your primary Facebook audience. This audience should be ideal for your target niche. It isn’t always possible.
Big brands are more well-known than small businesses and can therefore reach more customers and potential customers. They can reach large audiences easily and interact with them.
Because small businesses are less well-known, it is more difficult for them to be reached. Your Facebook page might start small with only friends and employees.
This can be fixed by using Facebook ads to reach customers and people who are likely to become customers. Advertisements can increase brand awareness and help grow your business via Facebook, even if they don’t click through.
Posting more ads will increase your followers. Your Facebook page will have more engagement and followers. This will allow you to see all the demographic information about your customers.
Local – People living in the area
The tab local gives you information about how many people visited your business in a given area over the past month.
Marketers don’t find this metric surprising, but it is extremely useful for local social media campaigns, particularly storefronts.
This data allows you to determine which days and hours people are most near your business. You can also view how many people are near you at different times throughout the day. Facebook allows you to view the demographics of all users, so you can narrow your niche.
Next, you can see how many people have visited your page since it was created. It is also possible to see who “checked in” at your location.
You can also check the performance and effectiveness of local-based ads.
The local tab will give you all the information about how your business is performing in your area. This information will help you make informed marketing decisions about your social media campaigns. You may also be able to learn more about your audience.
Facebook’s insights are not the only way you can check the effectiveness and efficiency of your Facebook marketing strategies.