What was the performance of your Cyber Monday and Black Friday sales? Are you wondering if it is worth advertising on social media to boost sales?
Holiday sales are expected to rise again, so don’t miss the holiday shopping rush.
The National Retail Federation ( NRF) has just released its holiday forecast. It says that momentum is building to increase holiday sales volumes. Due to increased income and better-balanced household budgets, they expect holiday sales to increase by 8.5%-10.5%.
NRF predicts that both online and offline sales will increase at a faster rate of 11% to 15%. How can you take advantage of the increase in online shopping by your customers?
Facebook ads are a smart way of increasing visibility and targeting specific audiences. The right Facebook ads can help you increase sales with the increased number of holiday shoppers looking online. This article will show you how Facebook ads can help boost your return on investment.
Diversify your Facebook Ads
You don’t have to stick with one approach. Try different ad formats, messages, topics, and channels to find the best way to reach your target audience. These are some Facebook ad types that you should consider.
Instant Experience Ads
Instant experience ads are used to display content 15x faster than a linked page. Clicking on your ad will immediately display a full-screen ad. This can include:
Tech Crunch reported that 53% of users view half of the instant-experience page and that the average viewing time is shockingly 30 seconds.
Facebook claims that Messenger is used by 1.3 billion people every month. Messenger ads let you start conversations with page visitors and respond to pre-set questions for instant answers. Sponsored prompts can be used to retarget customers who have previously contacted your business via Messenger.
Images and videos are powerful tools to get attention for your ads. According to research, almost 60% of marketers believe videos get more clicks than images alone.
Subtitles are not necessary for all Facebook users. Some people turn off autoplay, so make sure you choose a captivating frozen start screen. Videos should be kept short and informative while still being engaging, informative, and entertaining. You can also find valuable video content in how-to videos or product reviews.
With a carousel advertisement, you can post up to 10 images or videos in one post. You can highlight multiple products or show the benefits of a product more often. You can have a link for each image or video in your carousel to direct you to the landing page, product page, or page that applies to your case best.
Marketing is based on the old saying that “a picture speaks a thousand” Images are more engaging than text and the brain can process images much faster than words. To stop people from scrolling, you can use the right image. You can also include attention-grabbing text to help your message get off to a good start. Your audience can feel powerful emotions through advertising imagery.
The Power of Optimization
You can increase your conversion rate and increase your ROI by learning what works best for your audience. You can increase your chances of reaching and converting your ideal customer by testing different copy, CTAs, visuals, audiences, and other elements. For guaranteed results, consider working with experts to optimize and create holiday campaigns.
SLTC, a boutique marketing agency in Miami, was able to increase Facebook’s ROI by 41% for Shop Priceless, a fashionable and affordable online fashion brand that caters to teens and women. This was achieved by targeting social ad campaigns.
Shop Priceless had three objectives: increasing brand awareness, encouraging seasonal sales, and increasing conversions to increase revenue. The SLTC’s expert team of experts will optimize your ads, measure results and modify strategies to increase success rates.
Understanding the iOS Privacy Update
The iOS 14 updates have had a limited impact on how businesses can target and then retarget users using personalized ads. This has resulted in higher costs per lead and unclear attribution. Facebook’s advertising tools can help you to mitigate this. Facebook lets you limit your spending and allows you to use “Campaign Budget Optimization” (CBO) to improve your ROI.
Facebook even has statistical modeling that can be used to provide data for iOS devices that have not opted out. Facebook has made many improvements and will continue to make them. However, this will take some time. If your YOY benchmarks don’t match, it is important not to be discouraged or anxious.