You have two powerful, yet affordable response drivers if you are a small or startup business: email marketing and Facebook advertising. Email marketing is affordable and highly effective. It can be used to drive customers through sales funnels, launch new products and many other uses. Facebook advertising is another option, which allows you to target very specific audiences and uses powerful lead-generation tools.
Did you know?
- 81% of SMBs use emails as their primary channel for customer acquisition
- 49% of consumers like receiving weekly emails from their favorite brands
- 39% of Facebook users are interested in receiving special offers from business pages.
The results can be even more impressive when you combine Facebook and email marketing channels. These are three ways to increase sales.
Landing Pages Are A Great Way To Connect Facebook and Email
Facebook Ads can be used to build your mailing list. A landing page is one way you can do this. To create a landing page that converts, you can use landing page software like Instapage and Leadpages.
Your landing page should offer something valuable to your target customers, such as ebooks and guides. To receive the ebook/guide, the customer will need to give their email address. Your mailing list will automatically be added to the recipient’s account.
It’s a win/win situation where the customer gets something of high value and you get their email address so you can continue to send valuable information and eventually market to them.
So that customers don’t get distracted by links on the landing page, make sure they are focusing solely on the CTA.
Advertise to audiences that look like you
Facebook advertising’s main selling point is its ability to target. You can target your audience as wide or as narrowly as you wish. Facebook allows you to target 25- and 30-year-old men in Leeds who enjoy superhero movies and cricket. This makes Facebook extremely efficient.
Its ability to create similar audiences is one of its best features. These groups are Facebook profiles that look similar to an existing audience. This is Facebook advertising that meets email marketing.
If you upload 10,000 email addresses to Facebook, it will match these names to as many Facebook profiles as it can. Let’s suppose it can find 7,500 matches exactly. This is known as a custom audience. Facebook will analyze these 7,500 profiles to find commonalities. Facebook will create a new list of profile customers that are not on your email lists but match yours in as many ways as possible. This is your lookalike customer audience.
The ads can be sent to all members of your lookalike group. Lookalike audiences are a great way to reach new people. Although they may not know you personally, they have common interests with others who know and are like you. They will likely be open to your messages and eventually become customers.
Find the people who didn’t read your email
Creating an email list for small and medium-sized businesses is essential if you want to grow quickly. It is a sign that someone is interested in buying from you if they give you their email address. Emailing them can be used to inform them about product launches, news, birthday offers, and other information. It is easy to email your list for a low cost (or even free) and it can be very effective.
Not everyone on your email list will open every single email you send. Maybe they were on vacation or at work. The average open rate for marketing email is 20%. 80 percent of your emails go unread.
How do you reach that elusive 80 %? Use Facebook advertising!
Your email marketing software can be used to generate addresses for people who have not received your email. Upload them to Facebook as a customized audience. As I mentioned above, Facebook will match these email addresses with a Facebook account. The next step is to start communicating via Facebook with them, increasing brand awareness and driving engagement. This will eventually lead to more sales.
Facebook Messenger is the middle ground between Facebook Messenger and email. Facebook Messenger, although it is available on mobile as a separate app, the main selling point of Facebook Messenger, is the ability for your friends to send you private messages in the Facebook ecosystem.
2017 was the year that Facebook opened Messenger up to brands. This medium allows brands to reach customers more personally through sponsored messages. Sponsored messages are targeted promotions that are sent directly to the Facebook profiles of people with whom the brand has communicated. It is not possible to contact new people with Sponsored Messages, but they can be used for existing relationships.
Facebook Messenger advertising is a great way to have a conversation. It can be used to help identify the pain points of your customer and present your product/service as the solution. This is a proven way to increase sales.
Automated chatbots are sometimes used by businesses to manage these conversations. However, you might find that the human touch is more effective.
Marketing solutions for small and medium-sized businesses
Combining Facebook advertising with email marketing can help drive sales and improve your bottom line.
Kobe Digital knows how to maximize email marketing, Facebook advertising, and both. Our core principle is to be transparent, flexible, and affordable. We are the ideal partner for your marketing needs, no matter how small or large they may be.