Search Engine Optimisation and reviews are two of the most important assets you have when it comes to growing your online presence.
SEO strategies will help your business rank high in search engines such as Google and Bing. Search engines are used by 4 out of 5 consumers to find local information. SEO is essential to help new customers choose your services.
Reviews are essential for any business, online or offline. 93% say that reviews are a key factor in determining your business’s reputation.
Online reviews and SEO are both essential assets for your business. But, together they are even more important. Continue reading to find out more about the relationship between Search Engine Optimization and 5-star reviews.
Local SEO is all about online reviews
Local SEO is about optimizing your web presence to appear in local search results. This will allow your business to appear at the top of local search results when people search for services near you.
Google’s Local Pack is the holy grail in Local SEO. This pack includes a map and three business listings. These listings will appear above organic search results for local search. This pack can be found by searching for “dentist”, or “plumber” in your local search.
The Local Pack is the holy grail of SEO. However, the holy trinity is Google My Business, Link Signals, and Reviews.
Reviews are third in importance for ranking in the Local Pack, according to Moz. The more 5-star reviews that you get, the more likely it is for you to be listed in Google’s Local Pack.
With online reviews, create a powerful knowledge panel
Let’s suppose you are a graphic designer looking for new clients. Potential clients might search Google for graphic design firms and come across your business. The potential client might then search for graphic designers on Google and find your business.
Next, they will Google your business name. A knowledge panel will likely appear after they have done this.
When you search for a specific business or person, knowledge panels are displayed on the sidebar of search results. These reviews are generated by Google based on information about businesses from Google business listings, Facebook, and other relevant sites. You will be able to click on the button in the knowledge panel to visit your site. It will also include your name, address, and phone number.
Knowledge panels can also show star reviews of up to five stars. These reviews are taken from Google reviews and sometimes other review sites.
Think about the journey that your customer has taken. You can see that they have searched for you, reviewed your reviews, and Googled your name. They will be able to see an average rating of 5 stars, which will strengthen all their previous searches.
The relationship between SEO and reviews is what drives this entire journey. It can also help you attract new customers.
Increase your click-through rate with Review Rich Snippets
The knowledge panel will show star reviews when someone Googles your brand. The Local Pack will also display star reviews in local search results. How can you be different from standard organic search results?
Review-rich snippets may be the answer.
Rich snippets enable you to show other elements in search engine results such as images or prices.
If you rank high in search results, the display of those colorful stars can help you stand out and increase your click-through rate. Although CTR does not influence Google rankings, it can be used to complement your SEO efforts and convince people to click on your top-ranking link rather than your competitor’s.
This guide will help you to determine if review-rich snippets might work for your needs.
Online reviews are essential for building your business information
Search engines like Google use the information found on other websites to validate details about your company. This allows them to provide the most relevant information and can help you improve your Google ranking.
Reviews play an important role in this situation once again.
This is because Google pulls information mostly from review and listing websites like Yelp and Yellow Pages. Google can also pull information from Facebook pages that also include reviews and business listings.
You can improve your SEO by making sure that each business listing is consistent across the internet. This is especially true for information such as your Name, Address, Phone Number (NAP), and Website. Make sure that these details are consistent across all platforms, including Facebook, Google My Business, your website, Google My Business listing, external review sites, and any listing and listing sites. These are known as citation signals and are an important part of Local SEO rankings.
These sites should be consistent with your information. It is also beneficial to have customer reviews. Encourage customers to leave reviews across a variety of platforms to give Google more information to use when ranking and verifying your business.
Content Marketing is an important part of your SEO. 60% of marketers produce new content every day.
User-generated content counts as well! Although Google reviews are a common way to find out more about your website’s content, it’s not the only one that can use them.
User-generated reviews can be featured in social media posts and informative blog articles. You can get the opinion of your customers through reviews, which you can use in future marketing efforts to draw more customers.
These review-based content marketing strategies can help you improve your SEO and increase your understanding of customers while encouraging more people to leave reviews.
Are You Looking for More 5-Star Reviews?
Reviews are like most things in SEO. The more reviews you have the better. The Supple Review tool makes it easy for customers and clients to leave reviews. This tool will generate a link to your company’s Google Review page. This link can be sent directly to satisfied customers to make it easy for them to leave a review.