Guide To Creating Customer-Centric Landing Pages


4 min remaining

Finding a market for your product takes time. Experienced entrepreneurs can spot market gaps and develop new products and services.

Sometimes the vision is more important than hard work.

Businesses understand that product success is essential before it can go on the market. 

This begs the question:

Why is customer service so important in running a successful business? “

There may be parts of an organization that do not directly relate to the product. Customers can use the website to increase awareness and help them. 

Why should we ignore the customer’s requirements when designing landing pages and websites? 

They will!

The focus of web design changes with the times. When designing content to drive sales, it is important to consider the customer’s needs.

Gone is the self-indulgent product story. If your ad guys do their jobs well, an advert that matches a keyword search could hook potential customers.

Clicking through will give you valuable information about your customer. Your ad copy addresses the pain points of your customers. They believe the promises made by your ad copy and are ready to go on a journey with you.

You should use this concept on your landing pages.

MarketingSherpa found that less than 50% of digital marketers understand the importance of creating landing pages unique for each ad campaign.

It sounds difficult, but overhead is easy.

Use this time to provide them with information and prompts that will help them make connections between their needs and the actions they want.

There is another concept that you should consider when designing landing pages that increase conversion.

Leveraging Urgency

Online shoppers can see the discount products of other retailers in seconds. This saves shoppers from having to walk around busy streets looking for bargains.

A countdown timer that shows how long it takes to get a “hot deal” is one of the best things to grab the attention of semi-motivated customers. There is social proof

Zoma’s landing pages also give visitors proof that customers are very satisfied with their product.

By now, 

These customer needs are not directly related to the product but rather leverage customer needs inherent in online shopping.

Addressing Pain points

Landing pages that are customer-centric mean that customers get the information they need, not what the company considers to be relevant.

This concept speaks to the customer’s desire to understand the immediate value of a product in their lives and not a wall of text explaining its history, corporate values, or integrity.

Customers who click on a link to a landing page need to know all the details. 

Marketers need to anticipate customer pain points. 

Communicating this value is key — demonstrating how the product will satisfy the customer’s needs — in an engaging way

Engaging Potential Customers 

What does “engaging” mean in this context? While there are no simple answers, there are some guidelines.

Avoid visual clutter. Does a person care about the direction of your company’s strategic plan? 

Nope. Nope. They care only about one thing.

“How will they solve their problem by spending money on your product?” “

This visual story can help customers get the feel of using the product. The entire process of opening, pouring, and mixing the sachet is unnecessary.

Wrapping It All 

Customer-centricity should be a key part of every business decision. 

Customers expect respect and consideration for their time. Businesses need to understand that customers have limited attention spans.

Marketers must understand that product value is not abstract.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.