Web design focuses on developing digital interfaces, such as designing sites and applications for the web. To do this, web designers create the pages using markup languages ​​such as HTML, CSS, and JavaScript.

A web designer is the person or professional who gathers the necessary knowledge to create websites with the characteristics and requirements necessary to represent a business, company or activity on the Internet . But in addition, his status as a designer allows him to give all the pages of the site a personalized and differential appearance, something very important.

As an entrepreneur, knowing if you need a web designer for your project can sometimes be challenging. Is it worth putting the design of your website pages in the hands of others? Will you make the cost of that investment profitable at some point? We already know that most entrepreneurs initially have a tight budget and little or no funding. 

You know that entrusting the work to a web designer is an additional expense. But you also know that you do not have the technical and artistic knowledge of web design necessary to create your website. 

It is a complicated decision, especially if you have a tight budget but don’t worry! Continue reading to find what’s the best decision for you.

Alternatives for creating websites

Today, there are various online tools and applications to make web pages with little or even no knowledge of design or programming languages. 

You must first remember that these applications are only a tool, and making the best of them requires knowledge, technique, and experience. Having a correct information architecture for content is ideal to start with, but it is not enough. If your thing is not web design, the most likely thing is that you end up creating a page like most that nobody ever sees. Even with the most popular CMS content manager, this will happen even if you use the “best” platform or system.

The most important thing is to leave your mark between the few or many visits you receive when starting a business. And with a page of the heap, you will not differentiate yourself from the competition. This “differential value” is precisely what the web designer as a professional brings to your business. Something that does not have to have a high cost or an additional fee for management or maintenance.

Cheap is expensive, also in website design

If you are not an expert, the initial savings that creating your website may entail can be much more expensive over time. You will risk making mistakes when choosing or making decisions that the web designer is familiar with. And you can safely believe that most developers’ hourly rates are more expensive by having to fix bugs or fix gaps that were not taken into account from the beginning, as this takes more time.

Creating a modern and functional website is no small feat. You will have to assess many aspects, such as hiring the domain or web hosting and the most appropriate functionalities for your business, including its implementation. And, of course, the errors that may involve making modifications later alter the URL strings, damaging your SEO (search engine optimization). With this basic information, you must assess to make a decision. 

What does a web designer contribute?

Web designers are professionals with a multitude of creative and technical knowledge. Many design and develop web pages of various types: blogs, landing pages, online stores, or corporate websites.

They regularly use design and prototyping tools, frameworks, content managers, editors or visual layout designers, and all kinds of modules and components. They are specialists in structured and programming languages, such as HTML, CSS, JavaScript, or PHP.

But their job also involves customizing your page to make it unique. And it is linked to the creation, review, search, and arrangement of content, such as texts, images, and videos, and the way to organize them aesthetically. You have to find the “balance” to give a brand image.

The web designer creates unique web pages from the feedback from his clients. It does so according to what is communicated by the client. They advise on the best options and grant an identity stamp to the company. They help choose the colors, graphics, and images to adapt and arrange them best. And in addition, it makes sure to guarantee that the aspects that influence improving the user experience (UX Design) do so satisfactorily.

Web designers, meanwhile, should have excellent aesthetic taste; their profession requires them to do so. Be aware of the latest trends in design and make functional and attractive proposals that arouse users’ interest. But undoubtedly, the most important and complicated thing is the ability to bring together everything necessary in an orderly and coherent way.

Are you only dedicated to web design?

It is often thought that web designers only dedicate themselves to the subject of design. Nothing is further from reality. We are a vital piece in the development of information and communication technologies.

We conceive websites with a pleasant appearance and fast navigation. We incorporate elements that allow access to people with reduced physical capacities or limitations to access the internet.

We create the entire structure of web pages (sections and categories), optimizing the pages to guarantee a fast loading speed within a range. We take care that the web is secure and stable.

The spheres of action of the web designer have been expanded. For this reason, in many cases, we also implement plugins or modules linked to other complimentary services—for example, components for sending email or tools for SEO or web analytics.

Creating interactive and secure pages that facilitate the flow of information between a business and its audience requires commitment and responsibility. Therefore, the usability of the web is one of the most important concepts in web design. In short, it is about creating easy-to-interpret pages that have simple and accessible menus or sections to provide information intuitively.

Other web designer features

The web designer can also perform the role of webmaster and even maintenance and updates. The person in charge of incorporating interesting content contributes to the company or third parties, something essential to attract new visitors and followers. You must know how to include texts, insert images, voice files, videos, graphics, animations, and even games. It is very important that you collaborate with the editors, the marketing department, or the company’s public relations.

The best web designers do their work at different stages of development, and they should be proficient in the art of SEO. Take care of optimizing the content with the appropriate keywords that favor SEO rankings. This is important if the goal is to achieve a good search engine result to increase page views.

They can also mediate in the contracting or management of domain reservation services and accommodation. Troubleshoot issues that may be presented by page response (WPO) on the server. And make backups or backup copies of files preventing possible falls or data deletion.

Going one step further would mean working on the outsourcing of web content. Use resources to make it easier to share on social networks; for example, the images are displayed by inserting the URLs in your chronology. Also, make sure that the contents are interpreted and displayed correctly by other applications such as feed readers or news aggregators.

Advantages of hiring a web designer

Hiring a web designer is a guarantee of quality for the development of your website or that of your company. A decision that will make it possible to create a website with its own identity and capable of differentiating itself from others. Also, keep in mind that your business should have a responsive web design to show different content on mobile devices.

Surely the page will be ready and optimized in less time, which would be impossible doing it on your own. And again in this aspect, what is more, expensive initially, it comes out cheap. Think about whether you would have to pay later to fix things.

Although many consider it a considerable expense that they can do without, hiring a web design professional, in the long run, is a very profitable investment. Investing time or money in digital marketing or email marketing campaigns by sending the user to pages that do not draw attraction will harm the business. The first impression is what remains. This will be evident if analysis and verification tools of the actions such as Google Analytics or Search Console are used.

In case of hiring maintenance, good communication with the studio or professional is essential to stay informed of changes, updates, and other events related to the page.

Conclusions

If your goal is to have a unique, well-structured, and quality website, without a doubt, the best option is to have a professional web designer. He will be in charge of building the main asset of digital communication with customers and of transmitting the image of your business or company in the online field. An essential ally in the development of your activity to achieve success.

Do you have a limited budget? Build a website with fewer pages initially, but that is scalable, allowing new ones in the future with new functionalities. If your website also includes a blog, as your business grows, you can add new content when you need it to spread it and attract customers. Plan out your content calendar. 

At Kobe Digital we do professional web design, taking into account the sector and the competition. The website you order from us stands out from the rest due to its appearance, and users remember it from the first visit. This is the true purpose, the reason for being a web designer.

At Kobe Digital we are here to provide you with the best web design agency in Los Angeles.