Super Bowl LIV was broadcast live to 102 million viewers. They were treated to a thrilling battle between the San Francisco 49ers and the Kansas City Chiefs. For many viewers, however, the most memorable moments were the commercials.

Super Bowl commercials are a long-standing tradition of the big game. They cost around $5 million for a 30-second spot. The Super Bowl was no exception this year, with advertisements from Amazon, Google, and Bud Light, Budweiser Budweiser Heinz, as well as Budweiser Bud Light, Budweiser Bud Light, Budweiser Budweiser, and other companies.

The marketing opportunity was not only for established companies. TikTok, a video-sharing social media platform that was launched in 2017, ran this advertisement twice during the game.

TikTok’s aggressive advertising strategy to reach a wider audience is just beginning with the commercial. Although social media app is popular among teens and young adults it has not made much of an impact on the middle-aged market.

Here’s how TikTok intends to increase its user base.

Make the most of mass viewership

TikTok benefited from the Super Bowl’s 102 million viewers. The company also plans to promote other major games.

The Wall Street Journal reports that “This year’s Super Bowl efforts may serve as a model for how TikTok approaches big sporting events as well as big cultural events in music and fashion.”

A TikTok spokesperson stated that marketing related to the National Collegiate Athletic Association March Madness basketball tournament will be continued by the company. This event attracted 10.5 million viewers in 2019 TikTok will also advertise during the Tokyo Olympics.

Even for those companies who don’t have the budget to advertise at the Olympics or Super Bowl, it is important to find ways to reach large audiences.

What marketing tools can you use to reach the most people possible? Which consumers are you trying to attract?

These are the questions every marketing team should ask.

Partner with other companies

Advertising is often viewed as a company paying another company to reach a wider audience. TikTok, for example, paid FOX to stream its ads during the Super Bowl.

What if advertising wasn’t a zero-sum business? Imagine if marketing and sales teams could work together to benefit both companies.

TikTok is doing exactly this with its “hashtag challenge.” These challenges allow brands to purchase advertising slots on TikTok’s platform. This generates views for both the brand as well as the social media company.

The Wall Street Journal reports that “Hashtag challenges are prominently placed on the TikTok App, according to ad agency executives, and can generate hundreds to millions of views on this platform if they’re successful.” TikTok charged brands $150,000 to sponsor a ‘hashtag challenge ‘…” last fall.

Kind, a popular snack bar, was one of them. Kind launched a contest with the hashtag #kindsimplecrunchcontest, encouraging TikTok users to post videos emphasizing the snack bar’s “crunch.” Within 24 hours, Kind’s original post had received 18 million views.

AdAge shows that TikTok has attracted entertainment brands such as Radio Disney (1.5 million followers) and Netflix (575.400 followers). Just to name a few of the brands that have started marketing on the video-sharing platform, there are also brands like Kind, Red Bull, and Kit-Kat.

Innovate Ad Technologies

TikTok has proven that it can compete against the largest advertisers. The company continually innovates its marketing systems to achieve this.

The Financial Times stated that TikTok’s marketing campaign includes fine-tuning advertising targeting capabilities and automating its ad buying process, as well as building third-party monitoring and verification …” of its ad metrics.

This is how the company “builds ad technology to be on par with the dominant Google-Facebook advertising duopoly.”

Many companies find success with a particular marketing strategy, and then become complacent. However, TikTok is open to trying new strategies.

Any marketing team can learn from this foreseeing strategy. Instead of focusing on where you are right now, think about where you want to go in the next year, two years, or five years. Where do you see the future taking you?