You want to build your brand. What can you do to adapt to this new world? 

How can you turn your ideas into a legitimate media enterprise and business venture that will thrive within the economic market?

This article will help you build your personal brand.

How to:

• Find your perfect customer

• You can help you build valuable online assets.

• Make a list of subscribers who want to see your next post

• Create a media machine that runs on its own

• You have the ability to create online businesses from your bed.

Let’s get started.

Are you looking for content marketing services?

We are experts in providing targeted organic traffic for digital businesses that have been growing.

Step #1: Establish your perfect customer

The biggest mistake made by newcomers is not being specific enough.

When you make the decision to build a personal brand, it’s natural that you want to reach as many people as possible. This advice could lead to your downfall.

Ask yourself two questions:

1. What’s my niche?
2. Who is my customer?

First you must identify the audience for your content. You need to be aware that not all people will be interested.

Content marketing should appeal only to one person. You can serve this person better than anyone else.

What does it look like?

Perform a work out before you start.

Answer the questions with detail and honesty using a piece of paper.

• Who would you name your ideal customer?
• Where is he/she currently living?
• What’s the problem?
• How much would your ideal customer make?
• Who is your ideal customer?
• Who are you looking for?

The more specific you can make your business , the better.

Everything you do from this point forward is solely for the purpose of serving your “perfect customer.” “

Once you’ve established a foundation with your target audience, you will be able to move with precision. This will save you years and frustration by dedicating to a specific group of people who are interested.

Did you get it? Great. Let’s get on to step 2.

Step 2: Create a website

Why not create a website instead?

Can it be easier to create a Twitter account than to spend time and money creating my own website? 

Yes. It would be much simpler. It would be a big mistake.

Your personal brand is built via social media platforms such as Twitter, Facebook and Substack. This is also known as digital sharing.

Your website’s content will continue to grow. Each time you publish something on your site, you open up new opportunities to share and discover ideas.

As more people visit your website, its value will increase. This applies not only to revenue but also to the potential sale price of your business.

There are many reasons why a site is important. 

• You have control over the branding

• Set up your SEO (more details later).

• You can use social media to drive traffic to your website

• Collect email addresses more effectively

• Convert traffic into sales faster, which will put money in your bank account

How to use social media correctly and why it’s dangerous

I’ve seen many cases where creators have built their entire brand using social media, only to discover that the platform was closing the accounts.

Jack Butcher had his Twitter accounts suspended recently. However, @visualizevalue was able to regain control of his account but @value is still suspended. He will never get it back.

Jack’s hard work over the years has vanished. He’s gone.

When you create your brand through a third-party platform, you lose control over your audience. Facebook owns your Facebook followers.

Building your brand is easier when you have complete control of the domain.

Your website, email list and your domain name are the only online assets you’ll ever have.

How do you make a website

It’s not difficult to build a website. 

Hiring a web developer doesn’t have to cost you $10,000. There are many options that will help you get your website online.

These options are just a small selection of the available.

GoDaddy

GoDaddy is not a good company, but they are very responsive to customer needs. 

They will help you navigate the entire process over the telephone. They can help with everything, from buying a domain to setting it up to installing WordPress.

Tell GoDaddy you don’t want a GoDaddy website. Let them know that you require a WordPress installation.

Upload a WordPress template

WordPress’s greatest feature is its ability to skip much of the design. Pre-built websites are also available as themes.

If this seems confusing, you don’t need to be technical. Fiverr lets you hire any skilled freelancer. Just tell them that you require a WordPress theme. They shouldn’t charge you more than $500.

A theme can be found on Theme Forest or StudioPress. Once you have chosen a theme, you can send it to your web developer. You will receive a website within days.

Hire a designer

Custom design costs can be difficult to bear. It is important to remember that this is an investment in your brand and yourself.

Custom web design and development may be worth it, especially if you don’t have a corporate brand.

Custom websites can be expensive.

Last thing

WordPress is an integral part of my professional life. While I haven’t used it yet, I can confidently state that Webflow is a great tool for creating websites. 

While Webflow does require some programming knowledge, it makes it possible to create websites without having to know any code. You can customize your website however you wish.

Step 3 – Write a weekly article (on your website).

You have likely identified the reason you want to publish your content. Step 1.

Let me now talk about the functionality to create and publish written content. 

Writing is the best method for experts to create

Building a personal brand is no accident.

Your ability to provide value to others should indicate that you are an industry expert. 

How do you become an expert?

Write.

It is vital that you regularly use a content creation system if you want to build a personal brand.

Your authority will eventually allow you to leverage it and sell products or services. Learn best practices to guest post on other websites.

Writing is the best method for search engines to bring in organic traffic

Google loves words.

Google searches the web for words and then “figuring out” which pages are best ranked for various search queries. Google also scans the internet.

Over time, your site will gain authority. Google will reward your intelligent SEO efforts by bringing traffic to your site.

Google wants users to get back to them as soon as possible. They want to offer the best experience possible for their users.      

We will talk about SEO later. Consistently publishing content is essential.

Bloggers should have their own audience to help them find a publisher.

Step 4: Create a newsletter

Let’s take a look at the steps involved in creating a personal brand.

1. Now that you have identified your niche, you can start looking for the right customer.
2. Your website is now live.
3. You’ve started to create and publish content.

Next you’ll want to start generating email subscribers, and then send a weekly newsletter

By giving them their email address, you can reach them directly via email marketing.

Email can also be used to communicate with someone personally. 

How do you make it the best?

Understanding curation

Curation can be a great strategy for creating a newsletter that is effective.

There is so much original content out there. 

Remove all negative content and create a newsletter people can use quickly.

It could also be:

• Sports
• Health and well-being
• Finance
• Woodworking
• Hobbies
• Healthcare
• All you can imagine

You can publish your newsletter

Should you publish your newsletter on your website?

There is no right or wrong way to answer this question, but my suggestion is that you not.

I believe newsletters should only be sent via email and not posted on the website.

Poor content in newsletters is often a problem for SEO. Search engines prefer content that answers specific questions to rank. However, newsletters that are curated often cover multiple stories or topics.

Newsletters often focus on one industry or niche. However, each issue can contain a variety of content. 

This type of content is not recognized by search engines. Publishing your newsletter in a blog article will clog up your link equity. This will make it difficult to rank content in the future.

It is a good idea to create a page on your website dedicated to your newsletters. Then link to past newsletters to make it an archive.

These blog posts are example newsletters.

Many people send blog posts directly via email to their subscribers. This is a great way to build your brand. You should ignore SEO and promote your newsletter via other channels.

There’s no “perfect” way to do this. I love SEO and will always advocate for SEO protection. 

SEO might not be an important priority for you. If this is the case, publish your newsletters in blog posts. Then share the entire blog post via Email.

You should create a newsletter on a regular basis. It is important that you include email addresses in your marketing campaigns.

Step #5 – Create a podcast and use Twitter to find amazing guests

Why start a podcast?

It doesn’t really matter what you think.

If you are looking to start a podcast for money or fame, you won’t be disappointed.

Podcasts are difficult to monetize Unless you have millions of listeners, it’s unlikely that you will make a significant income.

Even though I have not placed ads on my podcast, I believe that the podcast’s value is well over $1,000,000.

Is it possible?

Let me explain.

Podcasts can be a great way to develop relationships

Interviews can be booked with decent-sized audiences if you have the right audience.

Podcasts can work in mutually beneficial ways. People who listen to my podcast get more exposure. I have the privilege of learning from them and building relationships with them.

I have been able to find new investment opportunities through my podcast and meet new business partners. 

I could continue to list all the opportunities my podcast has given me, but the point is that podcasting should not be considered a direct monetization strategy.

A podcast should be seen as an extension of your brand, a gateway into meaningful relationships and a way to build closer relationships with your listeners.

Your podcast audience will grow and your revenue will increase by promoting your products. Check out our webinar best practices guide.

Podcast episodes generate backlinks

Podcasts also have a secondary advantage: they can be used to promote other websites as well as SEO.

Guests will almost always retweet it, share it with friends on email or link to my episode whenever they appear on my show.      

It allows guests to share their stories and give insight into their brand or business. This is great because I can share my message with like-minded people

Podcasts are also great for SEO.

What’s a Backlink?

Backlinks are when a website links directly to your site. A website that already has authority and is willingly to link to your site must be considered “worthy to be connected to”. “

• Maybe you have some interesting statistics that need to be sourced.

• Maybe you had a great quote that another website wanted to highlight and link to.

• Maybe you’ve written a blog post that is so good, other blogs have linked to it.

Backlinks are very valuable for SEO.

Always share a new episode of your show with guests and ask them politely if you can link back. 

Twitter to find your guests 

All my guests were booked via Twitter.

Twitter is one of the most underutilized platforms in the world. People will happily accept DMs from strangers. People enjoy communicating with each other through tweets, replies, and retweets.

While there are some parts of Twitter that can be harmful, if you start following the right people, you will slowly but surely become part of a society of high achievers.

Now, your email list should be large enough that you have something to offer to invite people to join your show.

My Twitter friends are my best friends. I have a lot of fun and we share ideas. 

Twitter is a powerful tool for this reason.

Engaging with people to listen to your podcast is key.

A podcast can grow if people listen to it. They will also follow you, which will allow you to build a bigger social following.

This strategy is winning and I highly recommend it.

Step #6: Optimize your website for SEO

Your personal brand must now be firing on all cylinders.

Building your email list and publishing content on your website are two ways to build your reputation. Twitter and your podcast are another way to build connections that will lead to other websites.

You’re making great strides.

Now is the time for you to be more specific about keywords you want to rank in to increase traffic from SEO.

SEO is not worth it.

Google drives 68% website traffic.

Getting free traffic to your website can be easy. 

Relevant Google traffic to your website is This is because someone searched your site.

SEO lets you attract people who are looking for your product.

Let us say that you have a personal brand about your love for gardening. Let’s say that someone searches Google for the “best gardening materials for beginners”.

Is it likely that they will sign up for your email list, or purchase products from you?

I believe this is very likely. Searching for keywords relevant to your search on Google is the best way to go.

These are some examples of clever SEO strategies

When someone searches Google for “how do I monetize my personal branding”, the first result. 

This traffic is very valuable because it matches my content and messaging. This is quite impressive.

How likely is it that someone will sign up for my email list?

Very high.

It is also true for people who search “how do I create a paid newsletter”. “

I am creating a free course to capitalize on the traffic. I plan on creating a paid product in the future and maximizing the search traffic.

If you produce content that appeals to both search engines and readers, you’ll get a lot of valuable traffic. You will see a huge increase in your income potential.

Writing to people and SEO is a compromise.

Let’s not go too deep into SEO.

When I talk about SEO, it’s common to see all content through the lense of search engine traffic. This can cause a loss of tone and voice that your audience has come to love and value. 

Consider the readers of your content. They must be able to identify your tone and appreciate what you have to say. 

What’s the balance? Can you create content that appeals to both the reader and search engines?

This list will help you optimize for keywords.

• Every article should contain a keyword. Search for the keyword you want to rank for, and optimize your post accordingly.

• SEO Yoast plugin can help you optimize your site. It provides a guideline for you to follow.

• Track your keywords. Use a keyword tracking tool such as SEMRush or Ahrefs to track your content’s rank in search engines.

• You can use your podcast to build backlinks. This will help you gain backlinks.

See? These simple habits can help you increase your website’s visibility by 10x. 

Step 7 – Make Money through Products and/or Services

Could it be that monetizing your personal brand business is the final step?

A targeted audience is a person who is interested in your work. 

You can identify the services and products that your customers are most interested in by building a personal brand.

It is much easier to sell when you know that your followers are interested.

These are the seven most basic ways to build your personal brand. As you become more proficient, you can expand your product/service range.

1. Sell advertising.
2. Selling coaching.
3. Sell your services.
4. A membership program can be sold. Members must have access to content and resources.
5. Sell products.
6. You can offer a paid newsletter. You then offer a paid newsletter that contains more detailed content and offers advice to subscribers who have subscribed at the higher level.
7. Book speaking gigs. These are both very exciting.

It is important to remember that monetization is the foundation of your personal brand. 

Although data is important, it is not the most important. You’re working hard to provide income for your family.

This method works so well, why wouldn’t everyone use it?

It’s simple because you have to be patient and avoid instant gratification.

Compounding is a skill that you must have if you wish to build your own brand. Year two: 10,000 

You must wait for instant gratification in order to compound miracles.

Your distribution channels are unlimited. Sponsorship deals can also be booked.

Your personal media empire is yours to build.