Each business owner might have different marketing strategies because of the differences in their business model. Every company has the same goal: to convert leads into customers. This blog article will explain how HubSpot’s lead status management tool, HubSpot Lead Status Management Tool, can help you reach your goals. It provides a unique view into your pipeline.

HubSpot has many uses in various industries. It has been used in sales and marketing automation. This software can help you manage your sales process better than ever before.

This article will explain what HubSpot lead status is and how HubSpot can help to manage your sales process.

What is Hubspot Lead Status?

Hubspot’s lead status refers to the level of interest your potential customers have in engaging with you. Lead status is used to assess whether an individual shows any interest in purchasing your product or service and how much they will pay.

HubSpot’s Lead Status feature can be used to help you determine whether someone should or shouldn’t be considered a lead. It allows you to classify leads based on their behavior during the sales process. Let’s take a look at each type:

1. Unqualified Leads: These are leads who have not yet engaged with your sales team. These people may be interested in purchasing a product or service but you have not reached them and they don’t know anything about it.

This category is not suitable for lead nurturing because the person already knows what you’re selling (unqualified leads).

2. Qualified leads: This status indicates that someone has interacted with your company via email, phone call, or webinar. They have expressed interest in buying something from you, and they now want to know how to do it.

3. Ready To Buy: These leads are ready to buy because they have made a significant step in the sales process by directly contacting HubSpot!

This is evident by a phone call or email that someone answers if you ask if they are interested in purchasing something.

4. Prospects: These people are not yet taking any action to purchase a product or service from you. However, HubSpot has identified them (prospects) as someone who may be interested in doing business together once the sales process begins.

Why should you use Hubspot Lead Status in your sales process?

Lead status is important in your sales process because it can make a difference for each stage.

Unqualified leads won’t be interested in doing business with your company. Why would they want to learn more about a company that has nothing to offer them? It’s better to ignore any calls or emails from the sales team and move on.

Unqualified leads are leads who feel their needs are not being met by the organization’s products/services. This can happen a lot, and you will lose a lot of qualified leads if it happens too often.

It is important that your sales team only goes out after they have been able to give the correct information and advice for each stage of the sales process.

Prospects may also be uninterested if they don’t feel satisfied with the product/service offerings of an organization (unqualified prospects).

Prospects are often interested in your products and services, but only if they’ve taken an action to purchase something from you (prospects).

If you use lead status in your sales process then prospects will be interested since they know they have not yet taken any action towards buying something from you (prospects).

This means that your sales team’s advice and information are more relevant to the needs of the customer right now, which increases the likelihood for them to take action. This is why lead status is a more effective tool in sales. It will result in higher conversion rates than those that don’t.

Things to Know Before You Use Hubspot Lead Status

These are some facts you should know about Lead Status:

1. It’s a HubSpot product. Your business cannot purchase it for its purposes. It will be possible to configure it. However, once it is configured, you must continue to use it to receive any Lead Status information from HubSpot.

This applies to other CRMs and sales tools, such as Salesforce or Marketo. You can’t change your configuration if you later decide that the tool is not right for your company, such as if leads don’t come through consistently.

2. It is a CRM tool – Lead Status can be used with HubSpot’s CRM. This means you will have full access to your entire account’s data and functionality if this system is being used for leads only (meaning you won’t have any clients or contacts).

You can also import contacts from other sources into it so that there is no confusion as to who was assigned which lead status.

3. Lead Status is not an automated process like Marketo Engage or Salesforce Flow, but something you can use to manage and interact with leads in HubSpot.

It does not track all your contacts. Only those who have been given lead status are followed.

This means that even if someone isn’t a client or customer, but they have the same email address as another person, they will be tracked under their primary contacts (if any) and not added to a separate account.

Emails regarding sales opportunities and new opportunities should always include information about Lead Status. Prospects may not see the Lead Status information if you don’t.

Why should you use Lead Status in your Sales Process?

Hubspot Lead Status allows you to track the progress of leads and manage your sales process. This tool will enable you to follow up on leads, keep them informed about the status of their proposals or opportunities, and it also allows for easy management of meetings.

It is a great way for you to track your entire account rather than each client or contact individually. This will help you long-term as you can see which leads are in different accounts and what lead status they have.

HubSpot sales reps must use the tool to keep track of their meetings with prospects.

They will be able to quickly see who has seen their email and who hasn’t, as well as what actions need to be taken for each prospect or client.

Why should you use lead status in your sales process?

When you are working on a new proposal or opportunity, the best time to use Lead Status is when you have it assigned. The status will then be tracked in your HubSpot account.

Example: Sending an email about a possible sale generated by one of your campaigns, such as “We have received over 100 qualified leads to this project”, ensure it includes information about the contact type they have – client or customer.

If someone does not respond to your initial email, they can be added as a lead to your status list.

When following up with a prospect or client, ensure that you include information about the account and who it is.

If someone does not respond to your initial emails or any follow-up, they will automatically be added to the Lead Status List for that account.

What is the Lifecycle Stage?

Hubspot defines three stages for categorizing prospects:

Stage 1: In this stage, they can either be ‘Informed or ‘Problem Solving. If a sales team has created an email template for a prospect at Stage 2 and then sent it an email with a template that fits the problem-solving category, this is generally what they do.

It is impossible to not get a reply from them. He would therefore be classified as Informed at this stage.

Stage 2: A lead who was successful in their lead campaign (that is, received at least one response from them), would be classified as a prospect.

Stage 3: If they did not respond, they will now be in this stage. This stage allows you to use either Problem Solving or Unresponsive.

Your team should now stop sending prospect emails and use other marketing channels, such as social media, to get their attention. If they don’t reply to your email, likely, they won’t.

Using HubSpot Lead Status and Lifecycle Stage

We have seen how to use HubSpot’s Lead Status and Lifecycle stage. This tutorial will explain how these fields are used in different departments within your company. The Lead Status field shows whether an account has been opened by a lead or contact.

If the text says “Open”, it means that someone from your team is looking at them as potential clients, but has not yet decided what next action to take with them.

This could be one of the following:

• They know who they want to target and are now identifying potential customers.

• Before deciding on whether to pursue this lead further, you are waiting to hear more from your buyer.

• A representative from your company has rejected the lead (usually marketing). The lead is currently awaiting approval to be live on HubSpot’s website.

This field can be used at any stage of the lifecycle. It can be used when you first make contact with a prospect, after deciding it’s worth following up, or after closing the account.

The Life Cycle Stage field shows the stage at which your lead (or contact!) is located on HubSpot. New Prospects are leads who have not been contacted before but have yet to decide if they would like to become customers of yours.

They are still in the prospecting stage of marketing. While they may not be ready to take action, they are open to considering purchasing from you.

Closed accounts are prospects who have decided to stop buying from you. They may be looking for a better deal somewhere else or simply because they don’t want.

This field can be used if you are looking for leads that have been rejected or are in the process of being approved before they go live on your website. It isn’t as common as in the other fields, so make sure to consult your sales team.