Video content is an integral part of any marketing strategy. 92% marketers use video content to reach their target audience and engage with viewers. Social media is gaining popularity rapidly, which has resulted in a greater amount of video content.
Live streams are now the preferred method of communication due to the pandemic. 57% marketers use live videos on Facebook or Instagram as part of their video marketing strategies.
Marketers try to embed videos as often as possible, since they increase click-through rates (CTR). Email marketing is not an exception.
How can you use video email marketing in a branding campaign
Video email marketing is the inclusion of videos in newsletters and other emails. Analyzing the comments, likes, shares and views of your videos can help you determine engagement levels. Videos rank higher in search engine results than plain text because they get more attention. Videos can help you promote your products and services, drive more traffic to your site, increase social media engagement and many other things.
In What Type of Emails Are You able to Embed Videos?
You can embed videos into many emails, including newsletters and educational emails. Videos can be used to announce a new release or show a tutorial about your products. They can also be used to promote events and offer discounts. Videos don’t need to be included in every email. The main goal is to increase conversions.
These are some examples of emails where you can embed videos:
- Emails from ‘Meet The Brand’
- Newsletters
- Customer nurturing emails
- Emails for educators
- Announcements of new products
- Announcements for events
Recent research has shown that the more personal your video is, the better. Data, analytics and questionnaires can help you understand your customers’ interests and determine what motivates them to subscribe or unsubscribe.
5 Video Marketing Tips
Select the videos that you wish to embed
There are many emails that you can choose from to use in your video campaign. You need to decide what content you want to display. This will determine the types of videos you should make in order to increase CTR and maximize your return on investment (ROI). These are just a few examples of email embedding videos.
You should not combine all the videos in one email or in multiple newsletters at once. This will confuse viewers. You don’t have to include videos in every email. Analyze the traffic and activity of each recipient by starting with one video in an email. You can confidently create a campaign using these videos if the CTR is high, and the audience is interested.
Take a screenshot of the page to be used as a thumbnail for your message.
Share your video
Avoid awkward situations where your email recipients are unable to open the video file. Email newsletters don’t allow you to just add a link, upload a file, or stream it via YouTube. Upload it as a file. You will need to upload your video via your content distribution network (CDN) or your company’s services. Be sure to consider the costs of streaming and hosting from different services.
You should also consider how you can add large files to an email. Gmail allows you to share files up 25 MB in size. HD videos are not allowed. To ensure that they are sent without error, you may need to use a converter to reduce the file size.
A few words about your video is another good tip. The audience should be given a brief overview of the video and the main points. This will help you if your client has problems downloading images or if the network goes down. You can still send your message even if the video doesn’t appear.
Do not forget your customers
Talking about new clients is one thing, but what about old clients? They have already made a purchase, so they are less likely to trust you. It’s also easier to convince them to buy more. They are more likely than others to sign up for your newsletter, follow you on social media and watch your videos again because they have already invested in your brand. This is a great way to increase revenue from existing customers.
Sometimes it can be difficult to get customers to buy again. Analytics can help you understand your customers’ interests and provide more engaging content to get them back on board. This could be a tutorial or introduction to a product.
Give your personal touch
Personalization makes communication more powerful. Personalization is a great option for clients with fewer clients. You can add names to videos, watermarks and CEO names. Personalization can help you build a strong connection between your brand, and the people who are willing to invest in it.
Personalization does not mean building communities with an email marketing strategy. Analytics tools are also helpful. You can also pay attention to people who don’t view your videos until the end, and find out what they did to make this happen. You can send reminders to recipients to watch the video, while analytics allows you to track progress and make changes to your business processes. These techniques can make recipients feel important and special to your company. It will result in a stronger relationship with your users and more views as well as more clicks.
This is a list listing the top programs that allow you to quickly edit videos . While some of these web services are free, others require a subscription.
Include video captions
This is a simple, but crucial tip. Your video content should be accessible for the hearing and deaf. Video-editing software is a great tool to use when adding subtitles to your video. You can attach subtitles using YouTube Studio, or you can use a video editor to convert titles directly from the program. Captions are also necessary because it is not always possible for people to view videos without sound, such as at work or on public transport. Subtitles can be used to convey the message, even when the sound is off.
Wrap up
People are now more exposed to sales outreach from brands thanks to Instagram and other social media networks. To get more customers to invest their money in your brand, you must use every tool at your disposal in your constant pursuit of subscribers and CTRs. Emailing is one the most reliable marketing tools, and you can easily control it using data and analytics. Videos increase views, opens and CTRs. That’s why marketers use them so often.
Emails with videos are a great way to increase sales and engage your audience. Videos can be engaging, informative, and intriguing. You can show as much content as you like. They are also easy to embed into your emails. To get the most from videos, it is important to understand your purpose and to be open to listening to your audience. This article will provide all the information you need to get started with your email marketing campaign.
