05/21/2022

Why are landing pages important for PPC?

Insights

3 min remaining

Pay-per-click is a great way to increase brand awareness and to attract new customers. It can also be used to convert these customers into paying customers. This is a cost-effective way to market your product with a limited budget.

Your ad must take people somewhere. Don’t send them to your homepage.

A landing page is a section of your website that answers questions or provides information about a topic. To help you get new customers, the landing page should provide enough detail on a topic.

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1. These are a sign that you know

Landing pages can be very useful because they can demonstrate to search engines that your industry knowledge is well-known. You can also list your pricing and other details, particularly if you’re looking for new customers.

This is the greatest benefit. This shows that readers trust you and becomes customers.

Google Ads can help you find the keywords and questions people search for. Then you can create pages around those keywords. After that, you place an ad and link to the page. It is clicked on by someone who reads it. It makes them feel more at ease becoming customers or contacting me for more information.

2. These make you an authority

By creating landing pages, you are proving your expertise in your field. You can communicate intelligently with your customers by sharing authoritative information and back-up opinions on hot-button subjects in your industry.

Being an authority is more than being well-informed. Reliable sources show people that you have done thorough research about your position.

This is particularly useful when you provide advice to your readers. This includes trusted sources like your website. It can also be a valuable resource for people looking for information in your industry. Because you have strong examples and practical tips, this is possible.

Landing Pages can be used by customers to demonstrate that you know more than your competition, regardless of whether they are in manufacturing, networking, or another industry.

3. These are proof of your legitimacy

People are skeptical about sites they don’t know. You must provide case studies, awards and other evidence to prove your credibility.

If your ad links directly to a page that is not relevant to the query, you aren’t using landing pages. The person asking you the question would be frustrated if you told them you knew the answer, but didn’t actually give it.

Search engine users don’t want to spend time with companies who don’t answer questions. This is similar to the way you wouldn’t want to spend time with someone who doesn’t answer your questions.

Stop this from happening by creating a landing page

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About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.