Are you excited about the holiday season? We are, we’re sure! It’s time for you to prepare for your holiday campaign if you sell products and services. We have a complete guide for you to follow if you aren’t yet launching your holiday campaign.

Holiday campaigns can be a great way to increase customer engagement and boost your sales. It doesn’t matter which industry your brand operates in. Holiday marketing campaigns can be very beneficial for your business, regardless of whether you are in fashion, food, or technology.

Holidays are a time when many people shop for gifts for their family and friends. If your holiday theme is used to market your product or marketing services in Miami, your customers will notice you more and be more likely to buy your product.

How to plan the perfect holiday marketing campaign

According to Adobe’s annual digital insight holiday report, major holidays and weekends can increase sales by a staggering 200% This guide is by Kobe Digital. It covers all major components of holiday marketing campaigns.

1. Creative Concept

Your creative concept should be the first step in your holiday marketing campaign. Your creative concept should include your theme. In this instance, it is the holiday season.

You must think about your theme. This includes the colors you should use, the props you will need, and how you want them to look overall. You should use colors that are representative of Christmas. These are usually red, white, and blue with green or blue accents. These colors could be used in promotional graphics or your email campaign design.

It is important to think about the emotions your customers will feel when they see your theme. You may want to invoke feelings of joy and giving, similar to Christmas. This is where you need to think about your theme – color psychology and music are important components.

It is important to focus on a handful of main services and products. People want to feel that what they buy is unique. If everything you offer is based on a holiday, your products will lose that special quality. It is worth making a few of these special. You could create a gingerbread-scented candle for your candle business that is only available on the holiday. It would be easier for customers to know it is a holiday or seasonal product, and they will be more likely to purchase it.

2. Goals and Metrics

Marketers are always told by me that their goals should be SMART.

If you don’t understand the concept of SMART goals, the following should be your focus:

Specific

Do you know what managers do? They get their employees to come into a room and give them sales goals and numbers. There is science behind this. It helps you to reach your goals and those of others by setting numbers-based goals.

Measurable

You should be able to measure the success or failure of your goals numerically. Analytical tools such as Google Analytics can help you to measure the success or failure of your goals.

Attainable

Realistic goals are essential. Positive thinking is great, but realistic goals must be achievable.

Relevant

Your business goals must always align with yours.

It’s important to do so promptly

You can set periods or times when you think you will reach your goals. Continue to make full evaluations.

3. Marketing Collateral

This is where you will get all the materials that you need for your campaign.

Your special offer is the first step in creating marketing collateral. A successful holiday marketing campaign will depend on the selection of the right offer. Are you offering 20% off your entire shop during the campaign? Are you offering a 20% discount on your entire store? Or are all your customers getting a gift with every purchase? You can offer a unique deal that will convert your customers.

Next, create a list of all marketing collateral that you may need. This includes blog posts and landing pages, infographics and brand stories, proposals, presentations, email newsletters, and abandoned cart emails.

Here are some examples of content that you might need to create:

Social Media Marketing

• At least two social posts per week on each platform
• Image and video content
• Relevant hashtags
• Paid ad campaign development
• UTM tracking

Email Marketing Campaign

• For the duration of the holiday season, automated emails are sent approximately 3-10 times
• Images
• Customers are classified based on their age.
• Landing pages
• UTM tracking

UTM tracking is included in both of these examples as it is an important part of any digital campaign. It’s great to track your progress and see how consumers interact with your content. This will help you determine if your campaigns can be improved in the future.

4. Scheduled Dates

Every marketing campaign, online or offline, requires planning. Holidays are no exception. They can be huge successes or failures depending on how well they are planned. These are the key steps to follow when planning your holiday marketing campaign.

• Campaign launch date
• Final assets to be scheduled for launch
• Examine final assets
• Upload blog posts
• Automated newsletters
• Create design assets
• Write the content for newsletters, social media posts, and blog posts.

5. Social Media Campaign

Understanding your target audience will help you choose the right social media platforms. If the campaign isn’t shown to the right people, it doesn’t matter how hard you work and what resources you invest.

Your campaign must be visible to your target audience. Are you familiar with their age? Are you familiar with their origins? What about their gender?

Learn how your target audience uses each social media platform and how they interact with content. This will help you to determine the best place for your content.

Your social media campaign also includes user-generated content. When consumers have the opportunity to choose what products or services they want, they feel loved. If you conduct surveys asking people their preferences for products and then design the product based on that input, consumers are more likely to purchase it.

Reposting user-generated content can increase brand credibility and encourage others to invest in your product.