Innovative media solutions
driven by a performance
mindset.

Kobe Media connects brands with online audiences to generate sales, leads, and interest.

SOCIAL MEDIA ADVERTISING We help brands plan and execute performance marketing campaigns that utilize the powerful demographic, psychographic, and behavioral targeting capabilities of social media networks.

Informed by a well-rounded mastery of branding and communications—and applied with a nuanced understanding of each network’s distinct technical and contextual idiosyncrasies—our social media solutions are designed to deliver measurable, repeatable success for companies that are focused on meeting tangible growth targets.

FEATURED CASE STUDIES Digital Transformations

Learn how Kobe Media utilized social media channels to help these retail brands connect with a new generation of online consumers.

FEATURED CASE STUDY Leica Camera AG

Leica—the famed German manufacturer of premium photography gear—sold its products through third-party retailers or at its own showrooms and galleries for much of its illustrious history. However, transformative shifts in the retail sector and mounting pressure from longtime competitors and new market entrants forced the brand to adapt its approach.

Find out how Kobe Media helped the century-old institution reimagine its direct-to-consumer ad campaigns and diversify its distribution strategy.

Full Case Study

FEATURED CASE STUDY LF Stores

Since opening its first location in 2004, contemporary womenswear brand LF Stores enjoyed a nationwide presence, anchored by flagship stores in exclusive retail meccas such as New York’s Fifth Avenue and L.A.’s Larchmont Village.

With changes in shopping habits and market conditions threatening the
long-term viability of its brick-and-mortar model, LF Stores looked to Kobe Media to create and implement a social media strategy that would ease the brand’s transition to a pure-play online retailer.

Full Case Study

SEARCH ENGINE MARKETING Kobe Media’s search engine marketing solutions are designed to equip brands with digital sales pipelines that identify qualified leads, capture their attention, and convert them from prospects to buyers.

Our holistic approach to both paid and organic search campaigns extends beyond keyword selection in both directions: upstream, evaluation of considerations such as competitive dynamics and user intent inform how campaign resources are allocated; downstream, analyses of landing page design and user behavior facilitate continuous improvement of conversion rates, acquisition costs, and other key metrics

FEATURED CASE STUDIES B2B Lead Generation

Search engine marketing campaigns played a critical role in Kobe Media’s approach to generating qualified leads for these B2B sales teams.

FEATURED CASE STUDY Wash Multifamily Laundry Systems

As one of the oldest companies in the managed laundry service industry—where the ubiquity of long contract terms and a relatively commoditized offering makes revenue growth from new customers hard to come by—WASH needed a new source of leads for its sales team to continue to grow.

Find out how Kobe Media developed and implemented a paid search strategy that identified owners and managers of multifamily residential properties who were in-market for a new provider.

Full Case Study

FEATURED CASE STUDY Precisionary Instruments

Precisionary Instruments designs, manufactures, and sells specialized equipment for use in clinical, industrial, and research neuroscience laboratories. The institutional nature of the company’s target market, narrowly defined use case of its products, and technical disposition of its customers made it challenging to source leads at scale—a significant headwind to growth.

Learn how Kobe Media’s overhaul of the firm’s search engine marketing strategy tripled its number of quote inquiries.

Full Case Study

DISPLAY, VIDEO, AND PROGRAMMATIC ADVERTISING Insight-driven ad experiences powered by rich visuals, dynamic content, and precise targeting.

Bolstered by strategic partnerships, Kobe Media’s comprehensive suite of advertising solutions offers brands a one-to-one connection with customers across a diverse range of placements, formats, devices, and networks.

This flexibility enables these ads to be tailored to reflect not only a user’s characteristics, but also their unique circumstances, as defined by recent actions or past behaviors—both online and offline—and served precisely when and where they are likely to have the greatest impact.

FEATURED CASE STUDY Configuring Dynamic Display Ads For A Major Online Publication

Penske Media Corporation’s fashion industry trade journal, Women’s Wear Daily, needed a channel through which to promote trending articles. The abundance of articles on the publication’s website, combined with an aggressive publishing schedule, required an automated, dynamic solution with minimal oversight.

Learn more about how Kobe Media worked alongside Penske Media Corporation’s web operations team to design, animate, and deploy a custom-built HTML5 solution that fulfilled the campaign’s unique requirements.

Full Case Study

EMAIL MARKETING Email solutions to augment performance marketing campaigns that build trust, offer value, and inspire action.

Kobe Media’s performance marketing offering includes a suite of email solutions that maximize the value of our clients’ performance marketing outcomes.

Effective email marketing communications should complement, not compete with, a brand’s paid media campaigns. By designing each to be coordinated components of a unified marketing message—rather than discrete channels meant to function independently—we cultivate powerful synergies that deliver more impactful results for our clients and more cohesive experiences for their audiences.

FEATURED CASE STUDY Improving Recruitment Outcomes In Higher Education

Phillips Graduate Institute, a private graduate school offering an acclaimed master’s degree program for students pursuing counseling and therapy careers, needed to meet increased enrollment targets following its acquisition by Campbellsville University.

Find out how Kobe Media worked alongside the university’s admissions team to create an email marketing campaign that used timely, relevant, value-added content pieces to grow attendance at recruiting events and information sessions. This ultimately expanded the school’s applicant pipeline and paved a sustainable, systematic foundation for long-term success.

Full Case Study

OUR PRINCIPLES Our approach to every design—regardless of scope, industry, or format—is rooted in the same three foundational principles.

In pursuit of this goal, we apply customized approaches that cultivate interdisciplinary collaboration, inspire imaginative problem solving, and demand continuous improvement. While this requires a variety of strategies and tactics to meet each client’s distinct campaign objectives, our approach to every engagement remains rooted in these three foundational principles.

Holistic Strategy

We initiate each of our client engagements with a meticulous discovery and research process that creates the epistemic underpinning of a holistic campaign strategy. A full understanding of each client’s core objectives—and the key variables that govern them—allows us to design integrated solutions that use cohesive messaging to attack root causes.

Rigorous Implementation

We attack every performance marketing engagement with disciplined, methodical rigor that allows us to test, iterate, and optimize campaign parameters with the precision and efficiency necessary to both take advantage of short-term opportunities and cultivate a foundation for persistent outperformance.

Transparent Communication

Effective partnerships require effective communication. To this end, Kobe Media’s commitment to consistent, open, and transparent communication is augmented by structural, organizational, and operational devices designed to make collaboration and accountability intrinsic to how we work.

Learn more about how our methodical approach to every detail of a client engagement creates a robust framework for measurable, repeatable success that compounds over time.
Explore our Methodology

Maximizing return On ad spend With performance Optimized websites

A paid media budget does more than drive traffic to your website: deployed strategically, the right performance marketing plan can also function as financial leverage that amplifies the return on an upcoming design investment.

Learn how Kobe Media works with organizations to showcase their latest design projects through media campaigns that captivate key audiences, inspire action, and generate measurable results.

KOBE Media’s Capabilities

Amplifying Performance Marketing With Immersive Video

In performance marketing campaigns, ads that use video consistently outperform their static image equivalents. The extent to which these performance gains can be fully realized depends in large part on how well-optimized each video is for the platforms on which it appears.

Learn how Kobe Studios produces video content designed intandem with performance marketing campaigns to make the most of every ad dollar.

KOBE Media’s Capabilities