Why Your Site Needs A Mobile Marketing Strategy


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Mobile marketing is a common practice in digital marketing. Mobile phones are probably the first thing people see when they wake up, and the last thing before they go to bed.

Mobile marketing is now a reality. Mobile marketing is becoming an integral part of our daily lives. Because of their constant use, marketers are forced to adopt mobile marketing strategies to grow their customer base.

Although the smartphone is small, it has a lot of power to spread the positive word about the brand. Statista said that There will be 3.8 billion smartphone owners around the world. Mobile phones are becoming more essential, regardless of whether they’re used to communicate, search the Internet, or promote products.

Mobile marketing has been popularized by the wide availability of the Internet. Companies used to spend millions on TV commercials. But now, they heavily invest in digital market services because it is the most popular way to reach large audiences.

Mobile marketing is gaining popularity as smartphone users continue to grow and more people buy products online. We will be discussing solid reasons to start mobile marketing. Let’s first understand what mobile marketing is and then look at some statistics to show its power.

What is mobile marketing?

Mobile marketing allows brand owners to directly connect with their customers. This marketing strategy targets customers via smartphones and tablets using social media, apps, websites, emails, or other forms of communication.

Mobile marketing is gaining more attention because of the widespread use of smartphones in everyday life and easy access to the Internet.

Mobile marketing is a great way to market your business, regardless of its size or type. Customers can also instantly connect with the brand which makes it an ongoing activity that customers can help.

Marketing is constantly evolving because of changing customer preferences and technological innovation. All you have to do to attract more leads is to adopt new approaches and make them more valuable.

What percentage of internet traffic will be mobile in 2021?

Mobile devices will account for more than half of all Internet traffic in 2021.

Search Engines

  1. Apple Safari is the top choice of all internet users in the USA.
  2. Recent statistics show that more than 55.11% of US smartphone users use Safari for accessing the Internet. Google Chrome comes in second at 36.67%.
  3. DuckDuckGo is third in the list, with 65% using their smartphones to access its search engine.

6 Mobile Marketing Statistics You Should Consider

You should now be able to see why mobile marketing is so important. It might even cost you more. Are you still not convinced? These are just a few of the many statistics that show mobile marketing is crucial for your business’s success.

  • A responsive web design agency in Miami is a priority for more than half of website owners. It works across all devices and delivers the best user experience.
  • 4/5 teens order products online regularly.
  • More than 96% of people search on mobile with Google.

Did you know that more than 88% of customers who perform a local search using their mobile phones visit a place the same day?

43% of consumers are looking for new restaurants more than any other business, including entertainment, manufacturing, retail shops, hotels, and many others. Food business owners should consider investing in mobile marketing to boost their bottom line and be competitive in this market.

Why mobile marketing is important in 2021

With over 3.5 billion smartphone users around the world, smartphones have become ingrained in our daily lives. A large portion of the world’s population accesses the Internet via their smartphones today, which leads to an increase in Mobile marketing. We have listed some reasons why mobile marketing is important in the coming years.

Reach out to your target audience anytime, anywhere

People use a variety of devices to access the Internet. These include mobile phones, tablets, PCs, and laptops. However, smartphones are increasing in popularity across all age groups. You can say that everyone has a complete world in their pocket and can connect to the rest of the world whenever they like.

This is a great opportunity for brands to connect with their target audience through mobile marketing. Marketers can use targeted advertising to increase conversion rates. A targeted marketing strategy, unlike traditional promotion, allows you to share information about your product with a particular audience.

Marketers can segment their customers and create content according to their preferences thanks to the abundance of data. This allows brand owners to target their market faster and build a deeper relationship with them.

Multimedia Marketing Channels: Take advantage

Mobile marketing is an excellent option because you can use all marketing terms to reach your target audience. You have many options for appealing to users.

Mobile Websites

Mobile phones are a fast way to find information about brands and more than half of website traffic. It is therefore crucial to invest in mobile-friendly websites.

Mobile Apps

App Annie data shows that more than 92% of Android mobile time is spent browsing apps. This allows marketers to harness its power of it and connect with customers in a more personal way to increase brand awareness.

SMS Marketing

According to one survey, 68% of brands believe that SMS marketing is a good way to reach customers and give them positive results. It is possible to create an SMS marketing strategy that will help your business succeed.

QR codes

Mobile marketing is booming with QR codes. You may have noticed some boxes with black and white letters in your seat when you visited Inox or PVR. It’s QR codes. Users can visit any website and place orders without having to type the entire link.

Advertisement for Games

It can be annoying, but effective, to see ads when you’re close to hitting a target in a game.

Growing Demand

The mobile industry is growing rapidly and will not slow down anytime soon. There are many reasons this huge growth has occurred. One solid reason is the availability of affordable smartphones worldwide and cost-effective data plans from telecommunication companies.

Mobile marketing is becoming more affordable for consumers. Mobile marketing strategies will become more popular as more people access smartphones over the next decade.

Mobile Marketing Boosts Search Engine Rankings

Search engines like Google, Yahoo, Bing, and others can boost website search rankings if the website has a strong presence on social networks. Your website and profile will be linked to Facebook if they are found by someone searching for it. This increases visibility for your business and gives you an edge.

More personal

People consume more content via smartphones these days. This is why information on smartphones feels more personal than on desktops. This allows brand owners to create something more personal and can often result in amazing results.

Mobile Marketing is a game changer

Mobile marketing is a key component of Miami’s digital marketing. Research shows that mobile marketing will continue to grow in importance and that it will be more prominent in the future. The increasing use of smartphones is a game changer in the digital age. It can be used for everything from shopping to food and services to groceries to communication and even shopping.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.