What Your Marketing Agency Should Know About SEO Services


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You have likely heard about the many benefits SEO (search engine optimization), can bring to businesses. While you may be aware of the importance of growing your online business, you might not know where to begin or how to invest your time in creating a strategy.

An SEO agency will help you make the most out of your budget. They employ SEO experts to handle your strategy like an in-house team. It can be confusing to find the right SEO agency for you.

This blog will explain what an SEO agency should be, what they should offer, and what to expect when hiring one.

What is SEO? Why is it important?

SEO can be used to help you understand the benefits of an SEO agency for your business.

SEO refers to a variety of techniques that can be used to improve your website’s ranking in search engines like Google and Bing. Google is currently the most popular search engine. It represents presently 86.64%.

93% of online experiences begin with a search engine. 25% of people choose the first search result when searching for answers to their questions online. Your chances of getting organic traffic to your website are much lower if your website is not on the first page or third search results.

You can increase traffic to your website by making sure it appears in searches related to your products and services. This will help you convert more visitors.

What does an SEO Agency do?

An SEO new york digital marketing agency is a company that has a team of SEO experts who work on a retainer basis with clients to improve their visibility online.

An SEO campaign may include the targeting of relevant keywords, speeding up your site, and making it more mobile-friendly. Your website’s ranking is determined by many factors, both on-page, and off-page. These factors work together to establish authority for your website. Ranking for relevant keywords will increase traffic to your website and improve conversions.

SEO agencies are experts in helping businesses rank higher on search engines. They will also know the best ways to get more traffic to your website. When choosing an agency, make sure the strategy they use is tailored to your company and your goals.

The team can also work with your in-house team to achieve results. However, they have the knowledge and time to learn what works and what does not.

What are SEO services?

SEO can impact the ranking of your website in search engines. A range of services will be offered by SEO companies to meet your business goals. Not all activities are relevant to your business. This is something the agency that you choose should discuss.

  • Keyword research – SEO marketing agency in phoenix use their industry knowledge and SEO Tools like Kobe Digital, to find out more about keywords people are using to search for your business. They will also create a strategy to ensure your website is found at the right place and time by the right people.
  • Content optimization – Good content and landing pages are key to ranking for the correct keywords. They also help to convert visitors once they land on your website. This includes creating copy for products, categories, and other landing pages and adding internal links to optimize for target keywords.
  • SEO Content Strategy – Building supporting content through a content market strategy such as a blog or advice section is crucial to attracting organic traffic and building your website’s authority in search engines.
  • Link building – building and maintaining links between your website and other credible and relevant sources can help to increase your relevance, authority, and trustworthiness. This will also improve your search engine rankings.
  • Technical SEO – SEO professionals use special tools to crawl and analyze your website to identify issues that could be affecting your rankings.
  • Local SEO – If you are looking to target specific customers, such as if you have physical shops or shops, local SEO (or local marketing) can help you to grow your online presence and bring more customers to your shop.

What should you expect or look out for when choosing an SEO agency?

There are several things you should consider when choosing an SEO agency for your company.

Spend some time getting to know your business and goals.

An SEO agency should spend time getting to know you, your target audience, your competitors, and what your goals are for the next six to twelve months before they start any work or create a strategy.

It will be difficult for them to help you grow your company if they don’t know anything about your brand and your goals. Once they have this information, they can create a strategy and share it with you. This will let you know the tasks they will perform to achieve your goals within a set budget and timeframe.

Through Site Audits and Research

An agency should begin by reviewing your website and your existing SEO strategy. This will help you build your strategy correctly and ensure it is as successful as possible. To identify any issues that could be hindering your site’s performance, such as page speed, navigation, or images, These issues can be identified and prioritized to improve site rankings.

A key component of a successful SEO strategy includes keyword research and competitor analysis. This will ensure that your target audience finds your website easily when they search for your products or services. This allows the agency to find the most important keywords and target them.

Monitoring and reporting

Your agency should monitor your website’s traffic and performance throughout your contract. They will make recommendations for changes or improvements to improve your SEO strategy. This will help you stay on track and allow you to change your strategy as needed.


It’s crucial to communicate with your SEO agency as transparently as possible and be realistic about your goals. You should be able to see the tasks and the results they will produce.

SEO can be complicated when it comes down to getting results. You might need to try different activities and techniques to help you plan your future activity.

Result (Not Immediate).

You can expect significant improvements when you hire an SEO agency to help you achieve your business goals.

It is important to note that SEO may take up to 3 months to begin seeing results depending on what activity you are running, and 6–12 months to see any significant changes.

SEO companies that promise immediate results should be careful about promising quick results. It may take some time for Google and other search engines to recognize your content and rewards you for it. SEO strategies are more difficult to implement than PPC and Paid Social campaigns, which can be turned off easily. Your SEO strategy is working if you start to see positive results.

Case Studies

A good SEO agency will have worked with many clients before and should be able to show you a case study of SEO that outline the work they did and the results. This will give you confidence that your money is being invested in an SEO agency with the expertise and capabilities to help you achieve your goals.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.