Marketers who want to capitalize on the astronomic rise in searches on Google every day and generate the awareness that you need to improve your ROI are encouraged to use Google Ads.
There are many marketing methods and tools available, making it difficult to choose the right one for your business. However, with the assistance of an Google Ads specialist, and a thorough checklist, you won’t regret using Google Ads.
Google Ads allows you to create online ads that reach people who are interested in your products or services. The platform operates on a Pay Per Click (PPC) basis, which means that you pay each time a visitor clicks on your ad.
You may work at a Google Ads agency or a Google Ads company, but this guide will show you how to do Google Ads.
Google Ads: How to “Do” Steps
Learn about a number of key terms and phrases
It doesn’t matter if you are researching whether Google Ads are right to your business or setting up your first campaign. You need to be familiar with key terms and phrases. These are:
- Keywords- keywords are words or phrases people use to search Google on a daily basis. This triggers your ad on their devices. You or your PPC management team must create any Google Ads campaign. This will require you to choose keywords you believe people might search for to find your product or service.
- Bid/Bidding – A bid does not refer to a monetary amount, but the maximum amount that you are willing to spend on an ad. This figure should be exact or as close as you can to your desired spending.
- CPC – This is not a bid. CPC, or Cost-Per-Click, is the amount you pay for each click on your ad. Your CPC is just a range that your bid may fall within.
If you are able to master these keywords and phrases, your Google Ads will be able to succeed in Google’s highly competitive search engine marketplace.
Organize Your Account
Your account organization could be a key factor in your future success. Your products and services should be broken down into clearly defined categories with strict limits. Then, you can base your account structure around these categories.
Google can be divided into two levels: low-level campaigns or high-level campaigns.
- High Level Campaigns – Higher-level campaigns should be used to represent larger business categories. These ads should represent your most important products or services or the largest parts of your back catalog.
- Low Level Campaigns –Low level campaigns are smaller and more focused on a specific set of products or services. These ads should highlight the most unique products in your product line.
The more targeted, specific and unique your ads, the more people they reach. Separating your products into high- and low-level categories will help you spread your business further.
Pick and Match Your Keywords
The keywords that they rank for are what Google Ads professionals live and breathe. You want your keywords to be as relevant to your products as possible, especially if they are to trigger a reaction that leads a potential customer to one of your landing pages.
Although a keyword planner can help generate a list of keywords to use in your campaigns, it is important to do your research and find keywords with low competition, but high search volumes.
Google Ads also allows you to refine your keywords and how they appear on Google. This is done with the help of “Broad match”, which displays your ads for a variety of searches.
When done correctly, matching keywords can help you get your ads to the next level.
Build & Optimize Your Landing Pages
It’s important to build landing pages with Google Ads in your mind. The landing page is the first place potential customers will land after clicking on an ad. It’s where they will find what they are looking for quickly.
One thing is certain: usability should be at heart of any decision you make regarding your landing page.
Select which devices you want to appear on
It is crucial to understand who your ideal client is before you decide on the devices your ads will appear on.
Perhaps your job is with a Google Shopping Agency and you are more interested in reaching customers on mobile devices. Or maybe you are dedicated to helping people who use desktop computers 90% of the day.
It doesn’t matter what your target market may be, it is important to know who they are before you decide which devices to advertise on. Only then can you move on to the next stage of the process, writing your ads.
Write your ads
Your ad is your shopfront. It’s your first impression.
Include your keywords in your titles, ad copy and descriptions. But don’t forget your creativity.
Include a CTA in your ad. CTAs are concise, clear and powerful messages that explain to the reader what you want them to do in just 3-4 words.
You can use phrases like “click here”, “sign up”, or “click to subscribe” to get people to interact with your ad .
Click GO to Analyze Your Results
Congratulations! Once you have completed all the steps above, you can activate your campaign. This was only the beginning. It’s important to regularly check in with your campaigns and see which ads are generating conversions and clicks the most.
You will begin to notice a pattern over time. This information can then be applied to your future campaigns.
PPC Geeks: Google Ads Specialists
That’s all there is to it when you do Google Ads. It doesn’t matter if you are the best Google Ads consultant, or if you work at a top PPC agency. You can refresh your knowledge and learn why Google Ads is so important.