To land clients and sell, it’s important to have multiple sources of leads. It can be hard to track where your leads are coming from. We’re here to help. This guide will explain the differences between leads and how to use them.
You need to know the best sources of leads and how to find them to succeed with your business. This guide will provide a breakdown of the various lead sources you should be looking at and how to find them.
What are Leads Sources?
There are three types of leads:
1. Email leads – These are from your blog or website. You can use them for new subscribers to your mailing list.
No matter where they land on your site, email leads are there! The only problem is that they can’t click on a link within these emails, such as an offer for a gift.
2. Social media leads – This is the most popular type of lead because it is easy to track who came via which social platforms such as Facebook, Twitter, and Google+.
These leads are sometimes called “organic” and “earned”, as they aren’t purchased from third parties (like an email list). These leads can be used in both B2B or B2C marketing campaigns.
3. Direct mail leads – This is the oldest type of lead source. However, it’s still very important! These lists can be printed and used to get new subscribers to your mailing list. Or you can hand-write some letters.
Each source has its pros and cons, which we’ll discuss below
Email Leads
Email leads are the most popular type of lead and are easy to obtain. However, if someone clicks on a link within one of these emails, such as a “freebie” offer, they aren’t considered part of this group.
It’s important to have an existing email list if you plan to use email marketing to market your business. Autoresponders can be used to add subscribers via social media and direct mail sources. These will send new subscribers to welcome messages once someone registers on your site or fills in a form.
Social Media Leads
This type of lead is most popular because it’s easy for you to track who originated from which social media platforms, such as Facebook, Twitter, and Google+.
These leads are also known as “earned” because they aren’t purchased from third parties (like an email list). These leads can be used in both B2B as well as B2C marketing campaigns.
This is a good option for multiple social media accounts you manage. Just make sure that each account has an autoresponder to avoid people getting too many emails.
Direct Mail Leads
Although this is a common lead type, it’s still very important! These lists can be printed and used to get new subscribers to your mailing list. Or you can hand-write some letters.
These leads are often purchased from a third party, who then sends an email asking permission to use their name in your mailing list.
This is sometimes called “opportunity marketing” because they are not sent directly by you or another company. However, this makes them less likely to be spammy than other types.
Why Leads Sources Are Important?
Marketing campaigns require leads to be successful. However, it is important to select the right lead. You can test them all to find the best one for your business.
Relevance is the most important aspect of leads. If you send an email to all people who signed up for Facebook’s free trial and don’t have their permission, this will be considered spam advertising. This will not work and it won’t work.
Also, avoid sending too many emails to the same person. This will decrease their likelihood of opening your email.
While most leads are paid for, there are a few that are not. Leads can be obtained via social media, such as Twitter, Facebook and forums, blogs, and other sites.
They are often referred by people or businesses in your industry who have heard of you before, so they will be more interested in what it has to offer you than someone else. This is similar to being part of an “inner circle” in marketing, where potential clients/clients/ members can find you more easily.
Try a test run to determine which lead type is right for you. Ask your marketing company in Las Vegas or industry professionals if you aren’t sure.
Sources of Leads: Best Practices
Each lead source has its advantages and disadvantages. Blogging is a great way to build relationships with your target audience.
1. It is also important to ensure that the lead source does not cost too much. Some companies won’t pay more than $10 per lead (although this might change over time).
Potential customers will be put off contacting you if a company charges too high per lead.
2. You should also make sure that each lead source is good for your industry – this means it’s relevant to what you’re offering and has a high chance of converting into an actual sale or customer/client/member.
If someone from the financial sector is interested in buying something from you because they have heard good things about your company, they may be more inclined to do so than someone who isn’t.
Potential customers could be put off if there are too many leads coming from one source (e.g. social media).
3. Leads can come in many places, so you need to be ready for them.
It is also important to allow enough time between the time you post information (e.g. via an advertisement) and the moment they call/contact your office. If not, this could cause delays in the sale.
This involves posting ads on Facebook, Twitter, and other social media channels. After that, you will send an email to your contacts and wait for the phone call.
You can use your lead generation system Salesforce and HubSpot to help salespeople or anyone else who is looking for leads. This is known as ‘outbound marketing.
This is when someone contacts their network and asks them if they know of anyone who might be interested. Make sure that these people don’t spam everyone with emails asking for information.
4. There are many ways leads can reach you. The most important thing to do is make sure they are genuine and not spamming anyone with emails asking for information. Remember, your website must have content.
You can also use Google Alerts and Feedly to monitor what people say about your product/business online.
5. It’s also a brilliant idea to monitor what people say about your product/business online.
You have the chance to reach out and offer feedback or comments – although it might not always be helpful, sometimes it will.
You can also send an email to someone who has made a negative comment about your product/service, even if they don’t have anything to add.
So how do I get started?
You could also send an email asking everyone on your contact list if they know of anyone interested in your product. This is a great way to generate leads, but it can be time-consuming and likely take up most of your time.
This can feel like a waste of time, as the people you have emailed will not be impressed that someone contacted them without knowing anything about their company/product/service (although some might see it as a potential opportunity).
You can also use Facebook Adwords and Google Adwords to get more targeted results. These tools will allow you to search for keywords that are related to your product/service, then send an email to them.
To get the best out of these advertising platforms, you will need to understand their workings. However, it is something you should be aware of if you want to generate more targeted leads online.
