Is TikTok the latest social media platform? It may seem like a simple, lip-syncing app for teens some, but it is so much more.
TikTok can help you introduce your product or business to a large audience if you use it correctly. In fact, according to InfluencerMarketingHub, TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in Q1 2018.
TikTok may not be the right platform for every business. This is how to determine if TikTok is right for you.
Learn more about the platform.
You don’t want to join a social media site and appear ignorant. You must learn the platform to avoid being ignored by TikTok users. Your business will fit in the culture by learning what content works on TikTok, and how others interact on the platform.
TikTok is all for visually appealing and fun content. You’ll find tons more funny videos that are set to popular songs on the TikTok trending pages.
This app is not the right place to make serious sales pitches. According to Global WebIndex, TikTok is primarily used by people aged 16-24. You need to be creative with these individuals if you wish to succeed on the platform.
Create fun content.
You now know that TikTok is all fun and creative. It’s time for you to start creating fun, creative content. TikTok’s easiest and most cost-effective way to promote your business is by creating your content. TikTok’s greatest benefit is the fact that you don’t have to produce polished videos. Just take out your smartphone, and begin filming.
Wacky videos are very popular on TikTok. However, you shouldn’t try to create an outrageous meme for your business if it’s not in your business style.
Lush, for example, shows off its products through a fun video that is set to music.
Keep it simple. Your products will look more genuine if you make a lighthearted video.
Start a hashtag challenge.
A hashtag challenge is another way to promote your business via TikTok. You can encourage TikTok users to create or remix content and include your brand hashtag.
Guess, for example, was the first company to start a hashtag challenge. They asked TikTok users to upload themselves in Guess’s new denim line using the hashtag #InMyDenim.
As stated in this Mobile Marketing article, Chipotle’s #GuacDance challenge was TikTok’s most successful branded challenge in the U.S. This promotion saw Chipotle serve more than 800,000.
A hashtag challenge is a fun way to promote your business and encourage user interaction.
Get involved with TikTok influencers.
Although TikTok-specific influences might not be as prominent yet, they will soon be. You can collaborate with them to increase your reach on the platform. Anything that looks like a traditional advertisement is not popular with Generation Z. Working with TikTok influencers is a great way to make connections with this generation.
Chipotle partnered again with David Dobrik to create a paid marketing campaign. The campaign received more than 100,000 submissions and over 230 million views.
TikTok influencer advertising can help you get the best results. Make sure your audience matches that of the influencer. You can search for influencers for your business using online tools such as TikTok. Search bios for TikTok and look for mentions from other brands. Also, check for the most used languages in influencer audiences.
TikTok advertising is a great opportunity.
Although it took some time, TikTok finally allowed ads to be added to its platform. TikTok offers 4 types of ads:
- Infeed Native Content is a type of ad that looks similar to Snapchat and Instagram story ads. It supports multiple features such as website clicks and app downloads.
- Brand Takeovers: This allows brands to take control of TikTok for a day. They can upload images, GIFs, and videos with embedded links that take them to landing pages or challenge hashtags.
- Hashtag Challenges – Instead of trying to make your hashtag challenge viral by yourself, you can use promoted hashtags for more engagement.
- Branded Lenses – These lenses can be used to create photos and faces using Snapchat 2D or 3D lenses.
Ads, like any other social media platform, can allow you to reach thousands of people. TikTok offers precise targeting to ensure your ads reach the right users.
You are the best.
Do you think TikTok makes sense? TikTok is a great place to reach younger customers if your business targets them. These tips will help you make the most of your TikTok promotional strategy.