Top 4 Marketing Strategies For Instagram


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Instagram Stories, Explained

Social media can change the way we market products and services to the general public. Social media marketing is a powerful tool in today’s digital world, with millions of people using these platforms each day.

Instagram’s Stories feature was launched in August 2016. This opened up a new range of marketing opportunities for brands. The feature allows users to upload a photo or video and it disappears after 24hrs, much like the Snapchat story feature. Stories allow brands to create content quickly and open up a whole new world of creative possibilities.

Instagram has added many new features to Stories to make them more fun and engaging. These include live Stories and polls, questions, as well as sliding-scale voting. This feature has become a staple in Miami digital marketing, with over 400 million Instagram Stories users daily.

You can customize your Stories in any way you want, including colors, GIFs, stickers, text fonts, and more. To get the most from this feature, there are some best practices.

These are the best marketing strategies for Instagram Stories that digital marketers in Los Angeles can use.

Get in touch with your followers

Instagram Stories offers many features that allow you to interact with your followers. Engaging with other users can increase your brand’s social media presence and help you build your brand personality. These qualities are crucial for building an organic following on social networks, which can also help boost your search engine optimization.

  • Instagram polls enable you to ask your followers questions. Use polls to ask your followers questions about your company, products, and services, as well as other industry-related topics. To gauge the opinions of your followers about current events, upcoming releases and any other topic you may think of, you can use polls.
  • Instagram’s Live Videos let you interact with your followers in real time. Your followers will receive an Instagram notification letting them know that you are live. You can also go live at any time. Your live story will also be the first Instagram Story that your followers see in their feed. You can broadcast a Q &A, a company event or a product launch. Be careful not to use the live story function too often. Live with a purpose. You can keep other material for the Story!
  • Your followers can also be encouraged to ask questions via Instagram Stories. For a future Q & A, you can collect questions about your products or services.

Geotagging and hashtags can increase engagement with your followers. Your viewership can be increased by including a company hashtag in your Story. Hashtagging can also help spread information about your brand.

Geotagging is a great way to build your local brand’s social following. Because Instagram automatically combines all Stories that share the same geotag with your Story, it’s called geotagging. Local users will be able to see all Stories from a specific location. This will allow you to interact with local users and increase your local exposure.

Do a Story Takeover

Stories takeovers are another way brands use Instagram Stories to grow their following and drive sales. These story takeovers are similar to celebrity endorsements. They begin with a partnership between you and a social media influencer.

These celebrities are known as influencers. They have built a following through Instagram modeling, YouTube videos, blogging, and other social media platforms. There are many types, including actors, comedians, and celebrities.

Contacting an influencer for partnership requires research and relationship-building. There are many criteria that can help you choose the right influencer for your partnership.

  • They have a large social following
  • They cater to certain demographics
  • Your brand’s general interest
  • Your product/service’s relevance to their needs

After you have established a partnership, you can invite an influencer to take over your company’s Instagram Story for one day. Your brand can also take over their Instagram Story for one day.

You and the influencer will keep posting reminders throughout the day to increase excitement. The influencer will update your company’s Story on the day of takeover. The guidelines will usually be agreed upon by both you and the influencer, but the influencer should have creative control.

Your Story will be shared with their followers, who will learn more about you and engage with you. You gain significant publicity and celebrity endorsements.

Display the relatable side of your brand

Private Instagram users can use Instagram Stories to share updates about their day. Businesses should provide relevant updates to increase their fun factor. Your social followers will be more open to you being more human than you are to them. And the more credible you are, the more customers they’ll have.

Instagram Stories allows brands to personalize themselves. Stories allows companies to share updates in a fun, relatable manner that’s similar to the way non-business users interact on the same platform.

Your Instagram Story can be used to highlight your company culture, employees and your daily routine. For a day, you can ask an employee to take control of the company’s Instagram Story and show your followers his or her day at work. Be sure to share relevant content that is relevant to the company.

You get the “Swipe Up” feature if you have over 10,000 followers on Instagram. This feature allows you to give your followers instant access to your content, since links cannot be shared in Instagram posts.

An arrow appears at bottom of your Instagram Story telling viewers to “Swipe up.” This will open a web browser with the linked link.

You can, for example, add a link on your Instagram Story to a product that your company just released. You can also tell your followers to “swipe up,” to view the new products in the Story post.

There are other ways to use Story links:

  • Share new blog articles on your company website
  • Highlight your newly published e-book/white paper
  • Sharing your latest YouTube video
  • Publicizing a new Tweet or Facebook post
  • Advertisements are implemented
  • Encourage your influencer partners and friends to share links to your company’s products or collections on their Stories

This feature will allow you to have more interaction with the content of your company. There are many options, and the results can be tangible. It’s easy to generate leads, connect with new followers, and promote new products and services quickly and effectively.

Instagram Stories are a creative and simple way for businesses to share content with customers and increase engagement. You can increase your brand’s credibility by sharing small bits of your company’s day, and you will build a humanized social media presence.

These attributes will help you brand into the 21st century. For search engine rankings, search engines and AI assistants use our social media accounts. It is not enough to just be online. You must use social media to your advantage.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.