06/04/2022

World-Class Email Marketing Management Services

Insights

15 min remaining

Kobe Digital will manage your email marketing. We will manage your email campaigns and make sure that your email content is high-quality so visitors can visit your website and buy your products and/or services. We offer email marketing management services that include content creation and personalization. We can help you select the right campaign package to meet your business goals and needs.

Kobe Digital Email Marketing Management Services

Each custom email strategy includes services such as a campaign, target strategy, and theme development. We also offer A/B testing, design editing, coding, website sign-up implementation, and email design edits. A/B testing can help you determine which subject lines have the highest open rates among recipients. It will also help you improve your campaign. 

We will also test your email on 24 email clients and distribute your emails. It is vital to test your email to make sure you take note of things such as whether a user opens your email based on its subject line or how users interact with it.

A partially managed email marketing service is also available. This service is ideal for businesses that already have their email content in place but need some help with analytics and improving subject lines.

Check out our email marketing plans:

Fully Managed Email Marketing Services: Client-Provided Content

You will provide the email copywriting. The emails will be coded with your content and tested on 24 clients.

7 reasons email marketing is great for your business

Kobe Digital is a partner in email marketing services. This means you can take advantage of one of the most powerful and efficient digital marketing channels. Email marketing may seem to be losing its steam or not being as effective as other digital marketing strategies. But, this is far from the truth.

Email marketing is one of the most cost-effective, yet beneficial, digital marketing strategies. This allows you to communicate with your audience, remind them about events, share special offers, etc.

1. Many people check their email frequently.

89% of Americans check their email at least one time per day. This means that email marketing campaigns can reach your audience right where they are looking: in their inboxes.

It is common practice to send messages to your target audience that they are likely to see. Their inbox is the perfect place for that.

2. Encourage your subscribers to visit your store

Segmented email blasts can be used to encourage users to visit your storefront and make a purchase.

You can encourage your subscribers to visit your store by telling them about specials and events in the store. This will allow you to meet your customers face to face and allow them to see your products in person.

3. Encourage your subscribers to visit the website

Even if you don’t own a physical storefront you can still use email to drive people to your website.

Your email campaign will see increased website traffic if it makes it easy for subscribers to navigate from your email to your website using buttons and links.

Website traffic is vital because it increases brand awareness and makes conversions easier.

4. Personalizing emails can make your subscribers more attractive

Email is a great way to let your subscribers know you value them. How can you do this? Personalization.

74% say target personalization improves customer engagement. This is logical, as personalizing emails appeal to subscribers’ interests, based on past purchases and pages visited.

Personalizing an email can be as simple as using the subscriber’s name. This will make it appear less generic and bulky than it is. Users will know the email was intended for them when they see their name.

Personalization is also possible. This increases the probability that users will open your email by 26%.

You can personalize your email content to each recipient based on the items they have added to their cart and previous purchases.

You can recommend similar products to remind them of an item they haven’t yet purchased or let them know you still have it in stock.

5. Email marketing is the digital strategy with the highest return on investment

ROI is a very important aspect of a business. It stands for return on investment and tells how much profit you make on every dollar that you spend on marketing, advertising, materials, or other expenses.

Email marketing has a remarkable ROI of 4400%. This means that for every $1 spent on email marketing campaigns, you will make $44.

This kind of ROI is why you should consider email marketing for your business.

6. Emails have a high click-through ratio 

A digital marketing strategy should aim to increase the number of clicks to your site.

You want people to visit your site, whether it be through a Facebook post or a Yelp link.

Compared to tweets, emails are six times more likely to receive a click.

7. Email marketing drives conversions

Email marketing is a great digital strategy to drive conversions.

Email marketing drives more conversions than any other channel, even search engine optimization, and social networking marketing.

Conversions are what make your business successful. They are also one of the key metrics that can help you determine the health and well-being of your company. Your business will not survive without conversions. Email marketing is an excellent way to increase sales.

Why should I employ an agency to manage my email marketing?

There are several things you should consider when deciding whether to hire an email marketing agency.

Are you or your colleagues knowledgeable in email marketing?

If you want to keep your email marketing in-house, it is important to ask whether anyone on your team has any experience in this field.

It is crucial to have an expert on your email marketing campaign to ensure the most effective and beneficial campaign possible. From automation through content to personalization, many things go into email marketing. You won’t likely get the same results if you hire someone else to do the job.

You could spend a lot of money if you don’t have someone on your team or want to hire a freelancer. You will not only have to pay them a salary but also provide all the resources they need to make the best email marketing campaign possible for your company.

Before you decide to start your email marketing campaign, think about these things

Many small business owners manage their bookkeeping, payroll, content creation, and other tasks in-house. If you are considering outsourcing your email marketing and learning it yourself, here are some questions to consider:

  1. What are my options for learning more about email marketing?
  2. Do I have enough interest in email marketing to give my best?
  3. Do I have the time and resources to manage an email marketing campaign after learning about it?
  4. Are you able to reach potential customers in a reasonable amount of time?
  5. Do I have the time and energy to keep in touch with my customers?

These are important questions that you should ask yourself before you start email marketing.

If both answers are “no”, it’s time for you to begin looking for an email marketing agency that suits your needs.

Why would you want to hire an agency? There are many great reasons to hire an agency.

They are experts in what they do

Agencies are experts in email marketing management for their clients.

Your job is running your business. An agency’s job, however, is to offer stellar email marketing services.

They spend their entire day talking to clients, learning new techniques, and staying current in the industry. They are very good at what they do. There is a reason they work in an agency.

You won’t have to worry about your campaign if you hire an agency made up of experts. They will take care of all the details and teach you how to do it.

Kobe Digital has marketing professionals who can help you create the right content for your email, manage your campaign, and report on the results. Our clients have generated over 1000’s leads through our marketing expertise.

Instead of working late on your email marketing campaign, you can finally go home to eat dinner with your family.

They take care of everything

An email marketing agency can help you create the perfect email campaign. This means that they offer everything you need to create the perfect email campaign.

Kobe Digital offers monthly email content creation, campaign strategy, email programming, split testing subject lines, and much more.

We will distribute your emails and implement your landing page. You can also request monthly or quarterly reports on lead generation, depending on your preference.

You can choose from a variety of email options

Did you know that there are many types of email campaigns available? Each type of email campaign is best for a specific situation and target audience. Most email marketing agencies offer many options.

Segmenting your email lists means you send different emails to different segments of your list. This could be a batch of emails that go to customers who have previously purchased from you and another batch that goes out to those who have not. You could send batches to different recipients, or to people who are interested in different areas of your store.

Drip email campaigns can be used to nurture leads and eventually convert them. Every email is sent at the right time in the marketing cycle. The content of each email is designed to encourage subscribers at every stage of the funnel to convert.

They will let you know how your campaign progresses

Many email marketing agencies offer analytics for your emails. 

This is essential if you want to improve the content, design, and approach of your email.

Analytics gives your email marketer information like the open rate of an e-mail, whether a user clicked on a link within the email, and other useful information that can help you decide how to change your strategy if it isn’t working well.

Kobe Digital is one of the top email marketing management agencies.

Kobe Digital stands out among the many email marketing service providers.

Let’s discuss a few of the things that make us different.

We offer transparent pricing

Budget is an important part of determining if we are the right fit. How can you tell if we are the right email marketing agency?

We are open and honest with potential and current clients about our pricing. This will allow you to know exactly what you get and how much you’re spending and help you plan your budget accordingly.

We provide email testing

We want to see you have the most interaction and open rates with our emails.

We test all emails before they are sent to your subscribers. We want to make sure that your email is correctly constructed and understood by recipients.

We offer to Copywrite

You might have thought you would need to write the content for your email messages. Kobe Digital will create all the copywriting needed for your emails.

This way, all you have to do is watch the conversions come in. 

We will create and implement your landing page.

When your subscribers click a button in an email, they are taken to landing pages. Landing pages can feature products you sell or provide additional information about your services.

A landing page’s purpose is to encourage users to convert. Attention to detail is important and you should provide all relevant information.

Kobe Digital will design and implement your landing page for you.

We will split-test your subject lines

As we said, it is our responsibility to make sure your emails perform at their best. This means testing different aspects of your email to ensure they are performing at their best.

The open rate is very important and your subject line can determine whether someone opens your email.

Split testing of your subject line will be done to determine which one is most effective and receives the most open.

We will manage your campaign

Kobe Digital makes it easy to manage your email marketing campaigns. Every package includes free online campaign management so that you can concentrate on what you do best: running your business.

We also offer partially managed campaigns if you are only interested in the full campaign.

You will provide the copywriting for the partially managed campaigns.

Kobe Digital has allowed us to expand our digital footprint in Central PA, the mid-Atlantic, and throughout the Continental U.S.

Are you looking for an email marketing service provider?

You’re ready to launch an email marketing campaign for your business after reading this information.

Email marketing is a great way to increase clicks to the website, increase brand awareness, and, ultimately, stay top of mind for potential and current customers.

Are they happy with your subject lines? Are they averse to the subject lines? What products do they purchase?

You’ll learn how to create the ideal target audience persona over time and can fine-tune your targeting. Don’t be overwhelmed if this seems overwhelming. We are here to help. 

Kobe Digital is a top-rated company. Our clients have seen us generate over $3 billion in revenue and 7.8 million leads. Our clients are part of our family, and our goals are theirs. We will work with you to design the best email marketing campaign for your company. And we’ll make sure it works perfectly to get the results you want.

Our pricing policy will always be transparent so you know exactly what you are paying and what you get for it.

A dedicated account representative will be assigned to you so that you can always reach someone for any questions or concerns. They will help you understand your email marketing campaign and show you how it works. You’ll also learn how to improve your future campaigns.

You can see what other clients think about your work by checking out the 863 testimonials and the many awards that we have won over the years.

We are a full-service digital agency based out of Los Angeles with locations in Miami, New York, Phoenix, and Las Vegas.

We are open to working with you, no matter where you live.

You can combine our email marketing services with other strategies to increase your marketing power. We offer additional services, including:

  • Search engine optimization (search engine optimization)     
  • PPC (pay-per-click advertising) 
  • Social media marketing
  • Content Marketing
  • Reputation management
  • Web design
  • Web development
  • Custom infographic creation
  • Video production

We are happy to create a package tailored to your needs.

FAQs regarding email marketing management services

Are you interested in email marketing services for your company? Check out our blog:

What is email marketing management?

Email marketing management services provide professional services to develop, implement and track email marketing campaigns. Email marketing management services deliverables can include copywriting, strategy development, email design, reporting, and many other things.

What is the cost of email marketing services?

Pricing for email marketing services depends on many factors such as your frequency of email sending, email agency, and other factors. Email marketing services are typically priced at $300-500 per month by companies. Request a custom quote to get the best pricing.

What’s next?

You can either get your free estimate online or reach out to us to talk with a specialist regarding our services.

We are eager to hear from you and help you improve your business through email marketing.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.