Clients demand high-quality services from agencies. It is important to know the best tools available in the industry for 2021.

This guide will help you identify the most essential digital marketing tools agencies should own. 

1. ActiveCampaign

We are looking to start with an automation platform that allows consumers to distribute promotional materials. We must offer personalized content that resonates with consumers.

ActiveCampaign lets you group clients together to make it easier to tailor content. 

2. Sprout Social

Multi-social media accounts can be difficult to manage for businesses. It is difficult for businesses to manage multiple social media accounts.

Sprout Social allows you to consolidate all your social media efforts in one place. The analytics section can be used to gain insight into your audience.

3. Sitechecker

What are the most popular keywords appearing on Google right now?

We recommend you also play with the On-Page, Site Monitoring, and Backlink Tracker tools.

4. Canva

Have you ever wondered how anyone can compete with graphics online? Many agencies and freelancers feel they have to outsource costly specialists to ensure their clients are happy. 

Canvas’s simple interface makes it easy for anyone to create beautiful (and efficient!) graphics with Canva.

5. MailChimp

MailChimp is an excellent place to start if you’re interested in email marketing. This has been true for many decades. Small agencies can take advantage of the free plans through a simple interface.

6. CoSchedule

CoSchedule allows you to manage all content for one company.

CoSchedule’s visual tools are a great tool to help teams collaborate. Everybody uses the same multifunctional calendar and pulls in the same direction.

7. Costlocker

Digital marketing is all about money. This is especially true when it comes to clients.

It can be used to manage expenses within individual businesses but also by agencies to manage multiple projects at once. Clients will appreciate this tool for helping them understand their financial situation as well as providing critical information.

8. Unbounce

Unbounce can create landing pages for anyone regardless of their experience.

If you don’t like web design, it doesn’t mean that you have to love it. Start with these templates and move up from there. You can adjust the template to match your brand’s personality. 

9. Kissmetrics

We assume that you are familiar with Google Analytics. Let’s look at an alternative. Kissmetrics is used by many agencies to increase conversions, and improve digital performance.

After the tool has been installed, it can be used to track visitors through the conversion process. Clients will notice a decrease in people dropping out of their funnel, which will result in increased revenue and sales.

10. Zendesk

The idea applies to both sides. Zendesk can be used by clients to communicate, and Zendesk can also be used by customers to communicate with their customers. Clients don’t have to wait for a response.

11. MadKudu

MadKudu is an excellent tool that can help you compile data about clients. It will also help you prioritize clients who are most likely to convert. You won’t waste your time with people that aren’t likely to convert. This saves you money.

Madkudu uses data and artificial intelligence to give businesses the insight they have been seeking since the beginning of time. These insights allow us to determine whether an individual is likely to convert.

These 11 digital marketing tools are essential for any agency. You will see your agency grow in this highly competitive marketplace.