Long-tail keywords are a great SEO solution. These queries are crucial and every site owner should use them.
We recommend that you research long-tail keywords to learn how they can be used for SEO optimization.
What is Long Tail SEO?
This term was first used by Chris Anderson, in October 2004 in his article Wired. He pointed out that new economies often have a significant impact on sales of niche products. Furthermore, their profit is comparable to the sales of bestsellers.
Millions of dollars are spent on little-known products, which is a lot more than it costs for hits. The future of any industry depends on narrow niche markets that can provide information to consumers about every product.
This idea is often associated with SEO and top and low-search queries. SEO experts are increasingly focusing on less popular queries, as they can result in higher conversion rates than top queries. The long tail, which is typically a three- or four-word phrase, is often a low-search query.
Amazon, which has 57% of all non-bestseller book sales, is a classic example of a long-tail strategy that works. A large number of long-tail books can be attributed to the network effect. One employee of the company best describes this phenomenon: “We sold more books today than we sold yesterday of all the books we did sell.”
Why are They Useful?
Google Analytics gives users the ability to search for long-tail keywords. We would like to share a universal method. You can create a list from a set of thematic words by using a regular expression. It is useful for what?
- Search for queries that are most popular but have low competition.
- Analytics. Segments can be set up to allow us to analyze site statistics.
- To make sure potential clients are satisfied, they will need to follow a complex approach.
The following news portal example will help to clarify the point: During the month, 21 thousand of users submitted queries with lengths between 5 and 8 words (23 percent of all queries). This resulted in 16% of the total traffic being used by unique users. Many SEO specialists use phrases between 5-8 words to promote a website. You can also analyze any website you are interested in the same way.
Marketing campaigns that are low-frequency will be more efficient if they are low in frequency. These factors are:
- Promotion with low-frequency keywords takes less effort than promotion using high-frequency competitive requests.
- Although long-tail queries are guaranteed to produce results, marketers can’t always predict which keywords will bring traffic. Experts cannot guarantee success when dealing with high-frequency queries.
- Low-frequency devices offer a greater specificity in the results for users’ needs.
How do you select useful long-tail keywords?
The algorithm of actions makes it easy to select long-tail keywords.
- If you don’t have a market leader, focus first on the research domains and not keywords.
- Identify your top competitors. Pay attention to the top-ranked sites in search results.
- Learn what keywords your competitors use, which advertising campaigns they run, and where they get their traffic. This data will help you to understand what you should do.
Don’t be afraid to try new keywords in your niche. You can start slowly increasing your traffic with low-frequency queries and then you will be on your way to the TOP.
You can choose from two long-tail strategies. The first doesn’t involve keyword searches. It is important to create high-quality thematic content. You can also use low-frequency queries if you dig into the topic. This will provide you with targeted traffic. If you’re looking for a long-term strategy, this tactic will work.
Another strategy is to prioritize specific low-frequency queries that your audience uses to search for information about your products. This strategy is best if you are looking for long-term results. Keyword research is required for its implementation. You can also check out our article’s on top keyword research tools.
Criteria to rank sites based on low-frequency queries
Marketing company ImForza claims that 93% of Internet users search for commercial information via search engines. When implementing a long-tail strategy, it is important to consider the search ranking factors of your site.
- Content quality;
- The site must meet the technical requirements of search engines. This includes adapting for mobile traffic and usability.
- Behavior factors
- Refer to the Reference Environment
- Keywords in the title.
In your article title, include the keyword. It helps users to determine whether the content is relevant to their needs if it includes a key phrase. Search engines will benefit from a critical phrase in the headline.
You can improve user experience by linking to content from your site within articles. This makes the resource easier to use. You also improve behavior factors by allowing users to click on internal links. This increases the number of visits per session and the time spent on the site.
Conclusion
The main ingredient in a long-tail strategy’s success is content. It should be valuable, unique, and semantically relevant. The keywords are not what users want – they just want useful information. You want to give them comprehensive information on the topic, which is impossible without long-tail keys.
