Ecommerce Social Media Advertising Master Guide


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Did You Know that 74% of People Use Facebook to Make Purchasing decisions? Read on to learn how Kobe Digital, a Meta Business partner, can help you to grow your ecommerce company with ecommerce social advertising.

What is social media marketing? Is it worth it?

Ecommerce is social media advertising. This includes ads placed on social media platforms like Instagram, Twitter, and Facebook.

Paid advertising can help you reach more people than your organic strategies. This is a great way to expand your reach on social media platforms.

Talk to a strategist before you continue reading. 

Looking for customized pricing and plans Please contact us to discuss your proposal.

Social media marketing for ecommerce

Many things go into making social media ads successful. We have narrowed it down to a few key factors.

You will need to:

1. Establish your campaign goals

Do you want to build brand awareness? Increase traffic to your site. Increase sales.

Setting clear goals for your social media campaigns will help you get the best results.

Uncertain about how to set smart social media goals? Kobe Digital experts can help!

Contact us or call us for more information. 

2. Choose your social platforms

Next, choose which social media platforms to advertise on. It all depends on your audience and goals.

3. Create your ad text.

You need to design your ad well. It doesn’t matter if you use an image or plain text ads, but you want them to be seen and clicked on.

Not a design pro? Don’t worry.

Kobe Digital offers creative ads that drive engagement and support your business goals.

4. Create custom landing pages

Next design landing pages people can “land on” once they click your ads.

Make sure your ad copy matches your landing pages 

Landing pages should include a clear call to action (CTA), to make sure that visitors know what to do next.

5. Advertisement Targeting

Ecommerce social media ads are highly effective because they use custom targeting to reach the most qualified audience.

You might target social media users according to your campaign goals.

  1. Create customer lists or custom audiences
  2. Keyword, user intent, or interest
  3. Schools, work, and profession
  4. Industry, job title, and company size
  5. Device
  6. Demographics
  7. More

Kobe Digital can help you identify and set up advertising targeting options that will produce the best results.

6. Track the results of your ads, by launching them

Now is the time to launch your ads

Always monitor and evaluate campaign results. You can make data-backed changes to your campaigns to increase exposure and leads, and convert more customers.

Kobe Digital offers clients monthly social reports and optimization tips.

Call us for more information and to optimize your social media ads.

7. Partner with an ecommerce marketing company

We recommend that you work with an ecommerce advertising specialist like Kobe Digital if you find these steps overwhelming.

An experienced ecommerce social media agency can help you with every step of creating ads that bring results for your business.

Find out more about partnership opportunities with Kobe Digital. Call today to speak with a strategist.

What social media platforms should you use to advertise your business? The Top 7 Social Media Platforms For Ecommerce

Kobe Digital provides Ecommerce social media advertising services. This includes ads on top platforms such as

  1. Facebook
  2. Twitter
  3. Instagram
  4. LinkedIn
  5. YouTube
  6. Pinterest
  7. Snapchat

Kobe Digital provides social advertising services that are available on all platforms.

Read on to learn more about our social media plans for eCommerce.

What is ecommerce social media advertising?

Our ecommerce social advertising solutions are designed for small- and medium-sized online shop owners.

Our services include:

Management social media ads

Kobe Digital provides you with a dedicated account manager when you partner for ecommerce social ads. They will also provide support from social team members who are experts in each network.

With the support of an account manager or advanced reports, you can make data-backed decisions that will take your campaigns to new heights.

Social ad account audit

Together we will begin our work by conducting an audit of your social advertising account.

We will evaluate your social media strategy and make a comparison to others so we can place your ads for the best results.

Consultation in social media advertising    

We will review your social advertising account, and make suggestions to improve the structure of your campaign.

We can help you choose the right audience and budget options to promote your ecommerce business.

Social advertising creative development    

We will assist you in creating stunning ads that are sure to draw attention.

Our creative development process includes:

  1. Copy
  2. Headlines
  3. Ad creative
  4. CTAs

You will receive two rounds of revisions for your initial ad copy before it goes live.

Ad targeting via social media

Social media advertising offers one advantage: Advanced targeting is possible by your ecommerce store to reach the most valuable customers

There are many options for ad targeting, including

  1. Customer list targeting and social pixels can be used to build custom audiences
  2. Targeting keywords and interests
  3. Targeting schools and workplaces
  4. Job titles and company size
  5. Targeting devices
  6. Demographic targeting

Custom targeting is a way to save money for your business by focusing on prospects most likely to convert.

Continuous optimization and management

Kobe Digital provides ongoing optimization and management for ecommerce social media advertising plans.

Social media advertising is not an all-inclusive strategy. We will continue to monitor and analyze the performance of ad campaigns.

Our team will optimize your campaigns with ad data to achieve even better results.


We offer monthly, quarterly or annual reporting for ecommerce social media advertising. 

Social reporting lets you track exactly what your budget is, how your campaigns are performing, and what can be done to improve your ads.

What’s ecommerce social media marketing?

Ecommerce social media advertising is used to promote online businesses.

How much do ecommerce social media advertising services cost?

The pricing for ecommerce social media advertising services is based on many factors, including your Social Media Agency and monthly social ads spend. 

Start social media advertising for your ecommerce shop!

Are social media ads a good idea? They can increase brand awareness, traffic to your site, and sales.

Kobe Digital is a Meta Business Partner that can help.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.