What is the real cost to advertise on Facebook?

Facebook has over 1.4 billion active users per day. It is the most widely used social media platform. Facebook users around the globe can share many content types, including audio and text, as well as businesses.

If your company is not already on Facebook, you should. You can interact with customers and build brand awareness by creating and maintaining a Facebook page for your business.

You can get free exposure by being active on the platform. However, you can also make use of their paid advertising options to reach more people. You might be wondering how much advertising on Facebook will cost. Contact us online, or call 310-734-4030 for a free evaluation.

Continue reading for more information.

What is the cost of advertising on Facebook?

Facebook’s average monthly ad spend is $200-$1500 per month. The average cost per click (CPC), is $0.97 per Click. Professional campaign management is typically a cost-intensive service that businesses pay between $1000 to $2500 each month.

How much do different advertising options on Facebook work?

Facebook offers several options to help you promote your company, with varying prices. These are the average costs for you to get an idea of what you can expect.

• Ads: $0.97 per click
• Facebook likes: $0.57 per like
• Boosted posts: $6.35 per 1000 views

Let’s look closer at each option.

1. Advertisement

Regular Facebook users will be familiar with the ads appearing in and beside their newsfeeds. These ads can have many goals, such as page likes and clicks to the site, website conversions, or app installs.

Facebook offers several options to manage the price of your ads. Their platform works on a bidding system that is similar to AdWords, but your bids are set in a slightly different way.

Facebook can give you the best conversions for the lowest price or you can limit the budget or set a budget. Facebook allows you to choose between CPM or CPC models.

CPM will cost you 1000 views of your advertisement. Our calculator can calculate your CPM! You’ll be charged a fixed amount for every 1000 Facebook users who see your ad. You only pay for clicks when someone clicks on your cost per Click (CPC) ad. CPC prices are higher than CPM, but you will only pay for those who click on your ad.

Your industry, targeting, and ad creativity will all affect the average cost per click for your ads. The average cost per click of a Facebook advertisement is $0.97 across all industries. The cost per click will vary depending on the audience and goals, but it can still be used as an estimate.

2. Facebook Page Likes

One goal of advertising on Facebook could be to increase page likes. Kobe Digital considers the quality of your fans more important than quantity. When running a campaign like a page, it’s important to keep this in mind. Make sure your targeting is precise so you reach the right audience.

A campaign page such as this one should be well-maintained and engage users.

Buffer conducted a few Facebook tests in 2015 and paid an average of $0.57 for each like. This could be a good investment if you are just getting started with Facebook.

3. Posts boosted

You can choose to “boost”, or create advertisements. This is simply paying Facebook to show your posts to more people based on your targeting options.

Facebook charges for boosted post promotion on a CPM basis. The cost of your posts will vary depending on the number of people you want to reach and your target audience. According to the same Buffer study, an average cost of $6.35 for 1000 views was charged to promote posts.

How can you reach users free of charge?

Paid Ads are an excellent way to reach Facebook users. Before you use them, make sure to evaluate your existing strategy.

Your page should contain as much information as possible. This includes your address, opening hours, and contact information. You can also include links to your website or other social profiles. Then, create a regular posting schedule. Post text updates, photos, and videos, as well as links to other content and information about new products and sales.

Engage with your followers and respond actively to them. It won’t take much time and will help build your business’s reputation.

A Facebook presence is a great way for your customers to stay engaged and can help you launch paid ads. Many users will click on an unfamiliar business to find out more. If your page does not provide any information, users will simply leave the page and return to their browsing.

Facebook allows you to control the advertising costs

Facebook offers many options to help you manage your costs. Budget setting is an important part of the process. This allows you to set a limit on how much money you will spend per day or campaign. Facebook offers you control to ensure you reach the right audience.

Facebook will ask you what the purpose of your campaign is when you create an advertisement. Do you want to increase traffic to your website? Are you looking to get people to view a particular video? Do you want people to download your app?

Facebook will then let you choose who you want to reach based on gender, age, location, interests, and other factors. Your ads can be tailored to the age group and location of your target audience.

You can limit your Facebook ads to only reach your local community if you offer a yoga class in person. You can reach older audiences if you wish. This ensures that you don’t pay to have people click on your ads outside your target audience.

Facebook makes it easy for you to test your ads. We recommend this. To test different ads, you can set your budget low. You don’t want to spend more if an ad doesn’t produce results.

You can increase your budget gradually to reach more people if your ad doesn’t work. You can make sure you get the most out of your Facebook advertising budget by creating an engaging ad, and then testing and tweaking it.

Are you ready to use Facebook ads?

Advertising on Facebook can help you reach new customers and increase brand awareness. It is also a cost-effective way to reach potential customers. Kobe Digital is available to help you get started with the platform as part of your marketing strategy.

Our social media team is highly skilled and has years of experience in creating campaigns that work for clients. They’ll also do the same for your company. Call us today for a strategist!