A logo may be all you need to represent your brand. But not all situations will be the same. No matter how small your logo may be, it should still look professional.
You can easily scale and resize your logo by knowing how to prepare different versions for different media. This will make your logo last a long time. The logo will automatically be sized for social media, print, and websites.
Logo size essentials
Scalability and balance are the keys to great design.
Create logo variations
Different platforms have different requirements, so you should prepare multiple versions. Here are some examples of versions that you can use:
Variations in Size
Horizontal (also known as stacked), icon, (sometimes submarkets of marks marks or marks), or favicon.
Color Variations in
Monochromatic and transparent backgrounds.
Variations of the logotype
Different logos can be adapted for different purposes. One version can include your company name and another with your slogan.
Learn about file formats
Vector files should be saved such as SVG and PDF. These files are great for scalability. These files can be easily resized and formatted to other file formats such as JPGs or PNGs, without losing quality.
You can search for the right file to suit your needs. PNG is the best format because it is transparent and easily adaptable.
Attention to Resolution
A quick overview of some basic resolution concepts:
- PPI (pixels/inch), is the number of pixels that will be displayed on the digital screen. This is how many pixels you can see in an image
- DPI (dots/inches) is another way to measure clarity. This measurement cannot be used on paper. It is only applicable to printed versions of your logo.
- The resolution refers to the number of pixels on your screen. It can be measured in both width and height. For example, 500×500 pixels.
- Bytes refer to the file size. You can measure them in megabytes or gigabytes.
Size down
It is easier to start with large areas and then decrease them as you grow.
Don’t get too involved
Too many details in logos can make it difficult or impossible for you to resize them. You may also notice blurry appearances when they are reduced in size, especially if your logo is used on social networks.
A consistent logo should be
Your logo may appear in different places in different sizes. Your brand styling guidelines should be clearly defined. This applies to all branding assets.
Website logo sizes
You can display your logo on your website to welcome visitors and give them a glimpse of your brand.
Remember that mobile users will visit your website via their tablet or smartphone. These devices might make your logo appear smaller.
A logo should not exceed 200KB to be used online. Large files will make it difficult for websites to use.
These guidelines can be used to determine the size of your website’s logo:
Header
SVG files are best for Kobe Digital and other platforms. They are easily resized without losing quality. However, they have a transparent background which means that they won’t blend in with your page background.
Here are some tips to remember when your logo is used as the header of your website
- Placement – This is the most preferred and popular option for logo placement in headers. It all depends on your overall layout and design.
- Hyperlink home – Link your logo to your homepage to increase user experience
- You can use your logo anywhere: While the header and favicon are the most common elements on a website’s homepage, you may also include your logo in the footer. It can also be embedded into buttons, icons, or product pages.
Logos for websites can be any size. Website logos can be any size. However, web pages should not exceed 250×150 pixels.
These standards are for measuring website pages:
Vertical layout
160 x 160 pixels
Layout horizontal:
250 x 150 pixels
350 x 75 pixels
400 x 100 pixels
Favicon
Favicons can be a great way for visitors and your brand to instantly recognize your site.
The most popular favicon size (16x16px)
32 x 32 pixels
48 x 48 pixels
PNG and JPEG are the best favicon file formats.
Mobile app icons
A mobile app could be used by your website. Your logo might need to be altered to fit the icon.
These icons are used by most mobile apps:
- Android Launcher: 192 x 192 px
- Android Play Store: 1024 x 500 px
- Android Play Store Logo:512 x512 px
- Apple App iPad + iPad mini X2: 152 x 152 px
- Apple App Store iPad 2: 167x167px
- Apple App Store iPhone X2 120 x 120 px
- Apple App Store iPhone X3: 180 x180 px
- Apple App Store X1 – 1024×1024 px
- Apple iPad Mini: 768×1024 px
- Apple iPad Pro: 2048×2732 px
- Apple iPad Retina: 1536×2048 px
- Apple iPhone 4: 640×960 px
- Apple iPhone 5 SE: 640×1136 px
- Apple iPhone 6s, 7 and 7, 8: 800×1334 px
- Apple iPhone 6, 7, 8, Plus: 1242×2208 px
- Apple iPhone X: 1125 x 236 px
Email signatures
Include your logo in your email signature. This will make you appear professional and strengthen your branding efforts at all touchpoints.
Email signatures can be of any size when communicating with clients via email. It is recommended that the logo image file does not exceed 320 pixels x 70-100 pixels.
PNG files with a size of less than 10KB are also an option. This will ensure that your logo looks great on mobile devices.
Social media logo sizes
Every social media platform has an avatar picture. Optimizing the size of your logo on each platform will make it stand out.
Pay attention to the way your logo looks on social media. A monogram version of a logo that has a wordmark might be a good idea.
You can find our complete guide to sizes. Here are the dimensions for social media logo sizes.
Profile photo: 180 x 180 px
Cover photo: 820x310px
Ideal file type: PNG
Your profile picture on Facebook will be displayed at 170×170 pixels on your computer page, and 128×128 pixels on smartphones.
Profile photo: 110×110 px
Ideal file type: JPEG
It is important to note that Instagram converts all files to JPEG. If your logo contains elements that can be cropped, you might consider using an icon or monogram version.
Profile picture: 400 x 400 px
Background picture: 1584×396 px
Maximum: 10 MB
The ideal file type is JPG, PNG, or GIF
Profile picture: 400 x 400 px
Maximum 5 MB
The ideal file type is JPG, GIF, or PNG
Profile picture: 165 x 165 px
Maximum: 10 MB
The ideal file types are JPG and PNG
TikTok
Profile photos: 20 x 20 px (minimum)
Ideal file type: JPG, PNG
TikTok allows you to upload a profile picture. If your profile contains a video or GIF, it will not show up.
YouTube
Channel profile picture: 800 x 800 px
The ideal file types are JPG, PNG or GIF, BMP or BMP
Here are some examples and inspirations for how to add your logo to YouTube videos.
Google My Business
Profile picture: 720×720 pixels (minimum resolution: 250×250 pixels)
Maximum 5 MB
Ideal file type: JPG, PNG
Not all businesses can upload or customize their logos
Etsy
Profile picture: 400 x 400 px
Maximum: 10 MB
The ideal file type is JPG, PNG, or GIF
Your original image must be square according to Etsy’s profile picture guidelines. Your profile picture could be disfigured if it is not square.
Printing logo sizes
Your logo should look professional on all things, from packaging and business cards to advertising and merchandise.
An SVG File is the best for printing your logo. A billboard or magazine publication should have a different quality than a magazine.
Most professional printers will work with you to adjust the file or resize it. Vector files are essential because they allow you to format each space differently.
Pay attention to the colors of your logo printed. You should also pay attention to the colors of your logo printed.
While your printing needs will differ, these guidelines can help you keep track of the most common logo sizes:
Branded merchandise
With a card maker, you can make your business cards or merchandise. Consider the area.
These are examples of standard sizes for print.
- American Standard Standard Business Card: 3.5 inches by 2 inches
- Mugs: Standard 11 oz mug: 7.5 in x 3 in.
- Hats – Hat sizes, styles, and types can vary so it’s a good idea for a logo to be around 3-3.5 inches in width.
- T-shirts: The maximum size for the printing area is 15×15. A logo can also be printed on chest pockets. It should be approximately 4 3/8 by 5 3/8 inches.
- Tote Bags: The ideal area to print on a standard bag is approximately 14.x16 inches. Sizes may vary depending on the bag.
- Letterheads: A4 (most common letterhead size) 210 mm x 297 mm.
- Standard letter size (US), 8.5 in x 11.
- Envelopes Standard Business Size: #10 – 4 1/8″ x 9 1/2 In.
