Small business owners must use social media. It’s a great way to reach out to your customers and can help you grow your business in many ways. We’ll be discussing nine reasons your small business should use social media. We will also discuss the importance of using SFX and royalty-free music for your social media video productions. Let’s get started!
Social Media A Vast Majority Of The World’s Population Now Uses Social Media
Data Report estimates that there are approximately 4.7 billion users of social media worldwide. This is 59% of the global population. Social media is a great way to reach your target audience. It’s so widespread that you are missing out on huge opportunities. It is the most cost-effective way to reach new customers.
Social Media Can Help You Increase Brand Awareness
Your small business can only succeed if you build brand awareness. People won’t buy your products and services if they don’t know anything about your brand. Social media, it is no surprise, has been proven to be one of the best ways to increase brand awareness. According to Inc., 84% of respondents trust online reviews more than personal recommendations. If you aren’t using social media to promote your brand, you’re missing a huge opportunity.
Increase Your Web Traffic
Social media is a great tool to increase website traffic. HubSpot estimates that 31% of referral traffic comes from social media. If you aren’t using social media to drive traffic to your website, then you’re missing a huge opportunity. Social media can increase your website traffic because it allows you to share your website content with a wider audience.
Social Media Helps You Generate Leads
Social media can be a great tool to generate leads. HubSpot claims that social media generates almost twice the number of leads than direct mail, telemarketing, and trade shows. If you’re not using social media to its full potential, you’re missing a huge opportunity to generate leads. Potential customers are attracted to valuable content. This is how leads are created. Social media is the best place to share your content.
Social Media Creates Relationships
For social media marketing companies in Phoenix to be successful, it requires constant effort and engagement. You’re missing a huge opportunity to use social media to develop relationships with customers. Social media allows you to build personal relationships with customers that will last years, if not a lifetime.
Remember to answer customer questions regularly and engage with them. Your competitors will be if you aren’t. Customers will appreciate the effort you put into interacting with them.
Social Media Helps You Save Money
Social media marketing is far more cost-effective than other channels when compared to the cost of marketing. Social Media Examiner estimates that businesses using social media spend between $4000-$6000 per month on social media marketing. This is a fraction of what it costs to advertise on other channels such as television, radio, or print.
Social media is not only more cost-effective than traditional marketing channels but also more efficient. Social Media Examiner reports that businesses using social media have an average ROI of 13%. This means that for every $100 spent on social media marketing, you can expect to receive a $113 return.
Social Media Offers Valuable Information
Social media is a great way to get valuable insight into your customers. Social media can provide you with valuable data that you can use in your marketing plan. Social media can be used to find out about your customers’ interests, demographics, as well as the language they speak.
These insights will help you to fine-tune and reach your target audience with your marketing strategy. This valuable information would not be possible without social media.
Social Media Increases Sales
HubSpot claims that social media has a 100 percent higher lead-to-close rate than traditional outbound marketing. If you aren’t using social media to grow your sales, then you’re seriously on the losing side. Social media can help you connect with customers and create relationships that could lead to sales.
There are many ways to use social media to increase sales. You can post valuable content that drives customers to your site, offer discounts and special deals, or simply provide exceptional customer service. Social media can be used to increase sales in any way you want.
Social Media is the best option for showing video
Social media is the best place to share your product or service videos. Video is a powerful marketing tool and can be shared on social media. According to HubSpot, 82% of customers would rather see a video than read about a product. A video is more effective than text and static images in retaining information.
Your video should contain quality information, interesting information, and a call to action (call to action). Make sure it is entertaining and easy to watch! It’s important to not only focus on quality sound and video but also on SFX and other sound effects. They help you set the mood and tone of your video without being intrusive or distracting.
Resources for Royalty Free Music and SFX
Although there are many online resources for royalty-free music or sound effects, we believe it is more beneficial to use legitimate and trusted sites like Soundstripe, Premium Beat, and Epidemic Sound. These sites provide high-quality music and SFX which can be used in social media videos, without worrying about copyright infringements or other legal issues. You can access unlimited music and SFX without the need for licensing.
The Bottom Line
Your small business should use social media because it is more cost effective than traditional marketing channels, more effective, provides valuable insights, increases sales, and offers the best way to show video. You can also create amazing videos with royalty-free music from a trusted site like Soundstripe. This will make it easier for your small business to succeed.
