One mistake many small business owners make is assuming they don’t need SEO. After all, it may seem kind of complicated and it probably seems like it would only work for the bigger companies.
That couldn’t be further from the truth. Many smaller businesses are actually outranking the big guys these days by using a smart SEO strategy.
The problem is that you have probably been told that your small business can benefit from SEO, but you haven’t been told why. Luckily, there are dozens of reasons, and you can start with these 10:
1. Boost your internet presence
The number one place people turn to when searching for a product, service, or business is the Internet. It’s going to be that way for a while. It may seem obvious, but you need to do what you can to make sure you have a big presence when potential customers perform a search.
2. Prepare for the future
SEO is a long-haul practice. While you won’t usually see results overnight, you may in so many months. And the longer you keep it up, the more success you will have. SEO is also a practice that is constantly changing and growing, and the more time you put into it, the easier it is to adjust when the search engines change their algorithms vs. starting from scratch. Meanwhile, that ad you took out in the local paper isn’t going to run forever. It’s also going to become more and more obsolete, while SEO becomes more and more important, and that isn’t likely to change anytime soon.
3. SEO works while you don’t
Imagine having a salesperson who never goes home, never sleeps, never eats, and works 24 hours a day, 7 days a week, 365 days a year. That’s essentially what SEO is — it’s helping potential customers find you, even when you’re off at your kid’s Little League game or you’re in bed with the flu.
4. Become an authoritative brand
They may not know why, but consumers automatically trust brands and companies that rank higher when they perform an online search. If you’re ranking high, you’re building a trust that is going to lead to repeat customers and more sales.
5. Traffic converts into purchases
When someone searches for a small business, say a landscaper in Santa Monica, it’s because they already know they need landscaping. They are more likely to click on the first few search results with the intent to follow through with the purchase if they like what they see.
6. Mobile users can find you more easily
As more and more people access the Internet via their mobile devices, local search is becoming a huge deal. This means that a person looking for a nail salon in Pasadena can either type “nail salon” into their device while they are physically located somewhere in Pasadena and local options will show up at the top. Alternatively, the person may type “Pasadena nail salons” and receive similar results. If you are that nail salon owner in Pasadena, you want to make sure you are optimized for local search because that person may walk or drive right on up to your place of business.
7. Your site is appealing to the search engine
When Google and other search engines evaluate your site, they place importance on things like your social media presence and how much quality content you add on a regular basis. Keeping up a good SEO campaign means keeping up with these indicators and showing those search engines that your website is important.
8. You can measure your marketing
When you hand out those fliers or pay for that ad on the radio, it can be hard to tell if it’s actually working, and if so, how much. When you incorporate SEO into your marketing strategy, you can measure it exactly. Because of this, you can constantly test and reevaluate your plans until you get it right.
9. Keep up with the competition
Even if you have turned your nose up at SEO, your competitors probably haven’t. So, when someone goes to search for a real estate agent in Studio City, you are less likely to be one of the first names they see. Even worse, you may be on the second page of results.
10. It’s an investment in your business
Some business owners see SEO as a cost they can’t afford. Not to be cliché, but it’s more something you can’t afford not to do. As our world becomes more and more digital, your online presence and search engine ranking is more important than ever if you want to stay afloat. Many experts have compared it to buying a home. It may cost a bit more at first, but in the end, the value increases and it’s worth far more than what you paid for it.