Setting up digital marketing campaigns are incredibly competitive. Therefore, it’s up to companies to find innovative methods for reaching their targets. That being said, it comes as no surprise that video advertising is making headway into marketing campaigns. They are an effective way of reaching consumers across multiple channels. Additionally, videos reach across multiple devices as well. According to CodeFuel’s Video Marketing Statistics for 2015, “64% of consumers are more likely to buy a product after watching a video about it.” We’re going to look at five reasons why your startup needs video advertising.
1: Present Customer Reviews
Customers want to read reviews, but it’s a lot more powerful in the form of a video. The consumer understands what the reviewer is discussing, and there is a lesser chance of misinterpreting their dialogue. The reviewer often uses their phone or the tools available on their computer. According to Chad Reid, the Director of Communications for JotForm, “I think the best way to appeal to your target audience is through testimonial videos… users tell their story far better than we ever could, and it makes our key selling points so much more believable.”
2: Get in Front of the Camera
If your business receives questions on your blog, via email, or social media, take these opportunities to answer on video. When using this form of video content marketing, you provide an answer with detail. Additionally, you showcase a product or service that your target audience reshares with other users. Kevin Akeroyd, CEO of Cision, states, “Don’t just create content in a vacuum or on a whim. Advancements in technology allow marketers to truly listen to their audience to uncover insights about what types of content will appeal to them. (This) ranges from subject matter to the channels that they engage with.” When providing these answers in video format, also offer a text version in the appropriate content channel. This way, the user doesn’t feel neglected. Provide a response that includes a link to the video, and then reuse this clip in future marketing efforts.
3: Develop Previews of New Releases of Products or Services
Create an exciting buzz about the new release of a product or services. Developing videos is an excellent way of reaching target audiences on multiple social media channels, your website, and email campaigns. According to Dharmesh Shah, Founder and CTO of HubSpot, “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” These videos can be a short snippet providing hints about what is upcoming. They also are a full reveal about what consumers can expect from these new releases. Then, you can create follow-up videos explaining why these products are services are beneficial to the consumer. This makes your content shareable and evergreen.
4: Create Industry-Specific News Videos
Remember that your target audience wants to watch videos that are interesting, exciting, and funny. According to Georgi Todorov, owner of DigitalNovas, “It is almost a cliché now to say we are in a fast-paced society. The truth is our need for information to be delivered quickly and clearly will increase through 2018.” The last thing they want to watch is a dry news piece focusing on their niche industry. Therefore, create a captivating video concentrating on news or events and get users attention.
5: Provide an “Insider” Glance of Your Startup’s Facilities
Consumers love that bird’s eye view of what’s happening on the inside. As a company owner, carry your camera phone to give a guided tour. Another video could include staff introductions, as well as videos of what it’s like during staff outings or other events. Emily Schiola, Editor of Torque Magazine, states, “The biggest tool for creating the content strategy is the community. Each month, I look at Twitter and Slack and ask the people I know what they’re interested in.” These videos develop a personal connection to your target audience.
When thinking about video advertising as a marketing strategy, don’t discount the power of a podcast. Not only will you be able to reach subscribers regularly, but you will know you’re reaching your target audience. By following these five steps, your new digital marketing methods truly optimizes your business.