While Google continues to keep their algorithm a well-hidden secret, several factors may help you place a higher local SEO ranking if you run a small-to-midsize company. Taking a look at these local factors may help you end up in Google’s coveted local pack or allow you to place higher on the search engine pages. Measuring the effectiveness of your current marketing campaign against these factors will enable you to better understand where your company needs to expand its search engine marketing.
Tip #1: Claim Your Google My Business
If you have not already claimed your Google My Business listing, then make sure to do so immediately. Fill out all the information and keep it regularly updated. Google has reintroduced the description part of these listings, so make sure that you use this section to stuff in keywords in a logical manner. Then, connect your Google Posts account to your Google My Business account and create blogs on Google Posts regularly.
Tip #2: Improve Your Link Signal
Trying to get the right links on your website is useless unless you have dealt with other quality issues such as thin pages and slow load speeds. Content marketing is the best way to build quality links to your website and improve your SEO. The process starts with choosing a topic that is relevant to your site. Then, creating the best content available on the web proving that you are an expert in your field. Furthermore, you need to show that you do an effective job in covering a range of topics than your competitors. You can either do your own research proving in the process that you are an industry thought leader or curate the best advice out there to share with your target audience. While you need to spend about 80 percent of your time creating great content, you need to spend about 20 percent of your time promoting your content to others that might link to it on their own well-constructed web pages and social media feeds.
Tip #3: Strengthen Your On-Page Signals
You need to be consistently listing your business name, address and phone number on your page. Create a list of keywords related to your industry and use them often in your titles and subheadings. Your site needs to have excellent domain authority. While there are over 40 different factors that go into making up domain authority, some of the most critical include:
- Employing a user-friendly site structure
- Earning unique backlinks
- Gaining followers on social media accounts
- Guiding viewers to quality content with the use of links
- Producing quality content
Tip #4: Affirm Your Citation Signals
Your company’s name, address and phone number need to be found consistently across the web. You already created one solid citation when you grabbed your Google My Business account. The rest of your citations depend primarily on your niche industry. For example, if you are in the hospitality industry, then getting listed on TripAdvisor, Kayak, Booking, and Priceline is essential. Alternatively, if you are a plumber, then you need to get listed on sites like Angie’s List, HomeAdvisor, and BrightLocal. Make sure that all your contact information is kept up to date and consistent across pages.
Tip #5: Improve Your Review Signals
Google has no interest in sending people to a business that has bad customer reviews. Therefore, it is essential that you encourage customers to leave great reviews so that you rank above your competitors. Of course, the best way to get those evaluations is to earn your customer’s satisfaction by providing quality products and award-winning customer service. While it is frowned upon by many sites to offer a customer a reward for leaving a review, asking them if they are happy with your service and your products is an alternative approach. This allows you to solve any problems before they appear online and improve your local seo.
Tip #6: Enhance Behavioral Strengths
Google looks at different user behaviors. Then, they assign the top choices as a behavioral signal. Factors may include click-through rates, how long a viewer stays on a site, and bounce rates. While it can be difficult to control these, producing a well-organized site with great content is an excellent place to start.
Now that you know some of the valuable factors that go into local SEO rankings and results, take a realistic look at your presence on the internet. Everyone has room to grow, so start with your weakest area and move forward from there.