Over 3 million blog posts are published each day. Therefore, it can be challenging to get the attention of your targeted audience when sharing important information in your posts. In fact, it can be discouraging when you the effort you have put into an article on your site goes unnoticed. Writing a blog filled with useful information that connects people to your brand is a great place to start. However, you also need to make sure that your content is placed in front of the eyes of many. Here are some places that you can share your blog post.
1. Use LinkedIn Articles
Publishing content to your LinkedIn profile is a great way to share your content. While the platform does not automatically add rel=canonical links, Google does not count the posting of your blog post to this platform as duplicate content. Therefore, this allows you to introduce your content to a whole new audience without facing any of those penalties. LinkedIn will also notify everyone in your network that you have created a new post. Tests show that many more people are willing to opt-in LinkedIn notifications as opposed to providing a business with their email address. Additionally, you can share your content when you join LinkedIn groups and reach readers with similar interests or industry backgrounds.
2. Share Content on SlideShare
While it may not be possible to do with every piece that you write, repurpose your blog into slides and share them via Linkedin SlideShare to reach audience members that you are currently missing out on. This site has over 50 million unique visitors each month, so it may be very worth your while. If you are looking to build your organic traffic, then you may want to consider this platform, as 80 percent of visitors to this site come from Google.
Use these ideas and establish your business as thought leaders within your industry to build an audience for your blog. After all, you have poured your blood, sweat, and tears into it, so make sure that as many people interact with it as possible.
3. Make Use of Medium
It is so simple to get your blog content on Medium that you’ll wonder why you have not been doing so this whole time. Simply tell Medium to import your blog, and they will even add rel=canonical links so that Google does not count it as duplicate content. Medium provides analytics showing how many people are reading your content and provide links to your social media platforms.
4. Post to Twitter
There are several different ways that you can share your content on Twitter. If you have a business account, then you can share the newest content on your page. You can even schedule posts to be shared several times over the month. Next, you can select a quote from your article and share it on user’s pages. Furthermore, industry-specific chats are a great way to share your best content, and you can even use popular Twitter hashtags to share your content and start a conversation to further brand your business.
5. Employ Reddit
Over 1.57 billion people have visited Reddit with each one spending over 10 minutes on the site. Over 45 percent of those people live in the United States. During that time, most viewers look at over seven pages, and one of them can be yours. Using Reddit to promote your blog can be a little trickier than on other platforms, but it is still worth the effort. If you are looking to boost traffic to your site, then choose to create a linked post. Alternatively, if you are looking to build your link profile, then select a text post. You will need to choose the correct subreddit for each post as you are only allowed to post it once, or you may find yourself banned.
6. Send to Your Email List
According to a study by Radicati Group, over 3.8 billion people have an email account. In fact, most users have more than one. You will want to send a link of your new content to an email list. These people are three times more likely to buy your product than those from other sources. The average open rate for emails varies by industry with arts and hobbies having the highest open rates.
7. Utilize Facebook
More than 2.2 billion people have a Facebook account, and your target audience is likely among them. In fact, there are over 1.45 billion daily users which a 13 percent increase than a year ago. Like Twitter, you can share your blog posts on Facebook in many ways. You may want to create an industry-specific worklist and share your content from your profile to that group. You may want to join a few Facebook groups and share your content with those who may be interested. Consider posting on Facebook between 1 and 3 in the afternoon on Thursdays, as engagement and traffic are at their highest.