As a digital marketing professional, it is very important to keep abreast on the latest changes when it comes to our industry, especially since the changes can happen so quickly. Yet, it can be difficult to do so when you already are responsible for so many other things. Luckily, following some industry leaders will keep you informed of changes in the industry and ahead of your competition. Although our team does tons of primary research here at Kobe Digital, there are a few people in the SEO space who I think are worth following, here is my shortlist:


1. Purna Virji

For more than a decade, Purna Virji has been an industry leader. A top executive with Bing Ads, Purna is an expert on pay-per-click advertising, search engine marketing and search engine optimization. While many have trouble keeping abreast of changes in the industry, Purna is always looking ahead and is an in-demand speaker on voice searching, Google autocomplete and other hot topics. You can follow Purna Virji on Twitter.


2. Thom Craver

Thom Craver has spent more than a decade in search engine marketing. He manages many of the search engine optimization efforts for CBS News. His in-depth manuals on many internet marketing efforts are employed by many in the industry. His server-level knowledge may be unsurpassed in the industry. Follow Thom Craver on Twitter.


3. Matt Cutts

Matt Cutts built an illustrative career while working at Google. He not only a strong knowledge of how Google works, but he also has a strong business mind. He is now working for the U.S. government and the combination giving him a unique perspective on internet marketing. Make sure to follow Matt Cutts on Twitter.


4. John Mueller

John is Google’s webmaster trend analyst. He is one of the answer guys in the industry. Often appearing on Webmaster Central, he is always trying to keep others abreast on changes in the industry. He is soft-spoken, has a great sense of humor and is extremely patient. Make sure to follow John Mueller on Twitter.


5. Dr. Pete Meyers

Dr. Peter Meyers is a resident marketing specialist with Moz. Most recently, he has become an expert on Local Packs and Search Engine Results Pages. He shares his in-depth knowledge across the industry, and he his a frequent speaker at conferences. He also carries major responsibilities for featured content on Moz. Make sure to follow Dr. Pete Meyers on Twitter and while you are at it bookmark Moz.


6. Patrick Stox

Patrick Stox is the search engine optimization specialist at IBM, and he has one of the smartest technical minds in the industry. He often shares his knowledge as a columnist on Search Engine Land. Not only does he write about the most common technical errors in the industry, but he also has an uncanny ability to spot errors that may develop as changes to search engines are made. Reading his easy-to-understand material allows you to keep abreast of the technical side of search engine marketing. Follow Patrick Stox on Twitter.


7. Loren Baker

Loren Baker is one of the most respected people in online marketing. He is the founder of Search Engine Journal, and he is always very giving with his advice mixed in with a generous dose of sarcasm. One of the things that Loren does very well is allowing others to share their unique voices in the industry believing that diversity makes everyone better. Follow Loren Baker on Twitter and add Search Engine Journal too.


These seven individuals each contribute to search engine marketing in their own unique way. Following each of them on Twitter allows you to keep abreast of the latest changes in online marketing. If you need help, then contact us as we keep up with all the current trends and will be glad to help you apply them to your own individual circumstances.

Founder & CEO of Kobe Digital
Arya is a lifelong entrepreneur with over 8 years of digital marketing experience, specializing in growth strategies ranging from bootstrapped startups to small-midsize business. His hobbies include hiking, traveling, and speaking at public events.