10 years ago, who would’ve thought that a site that allowed its users to just post images would become one of the best ways for you to market your brand, products, and services.
Instagram is one of the top social media sites in 2018, and it’s also a great way for you to reach prospects who you can turn into customers. Facebook made a wise choice by purchasing this website in 2012 as it currently has over 1 billion users.
Another statistic is that 500 million of those users are active on a daily basis. Fortunately, that creates a perfect opportunity for you as a marketer. Typically, individuals who use Instagram are younger as about 60 percent of individuals from the United States who use the platform are less than 30 years old.
If this demographic is important for your brand, it just makes sense to utilize the platform. You need to focus on these important metrics of engagement if you want to succeed:
To help you increase these metrics, review these seven tips, and apply them to your Instagram page.
1. Mix Up Image Types And Make Them Memorable
You can’t be boring when you are marketing on Instagram. If you just post the same type of images all the time, it will become boring for your followers. Try to mix it up with funny content that makes people laugh or edgy, controversial images that grab attention.
Of course, you don’t want to downgrade your brand’s reputation in any way, but you can still be provocative by sharing videos and photos that are shocking in nature. To drive engagement, you’ll need to keep your content fresh and interesting.
2. Knowing When To Post
Engagement on your page will increase when you understand the best times to post your content. You’ll improve your results when you post to the site during off work hours.
According to these stats, Monday and Thursday are the best days of the week, and 2 AM, 8 to 9 AM and 5 PM or some of the best times of the day to engage with your followers on Instagram.
You should also identify your target audience. If they are in the United States, you’ll need to make sure that you are posting during the correct time zones.
3. Social Influencers
Social influencers have power on Instagram, their followers trust them. If you form relationships with a few social influencers, use this relationship to promote your brand to a wider audience.
If you sell a product, let a popular influencer give it away for free.
4. Sharing Videos
While Instagram is mainly a platform for sharing photos, it has become popular to post videos too. These can be as long as 60 seconds. Initially, they only had a limit of 15 seconds, but by increasing the time limit by 45 seconds, it increased watch time by 40 percent during the six-month period after changing the time limit.
It’s not surprising that people on Instagram want to see more video content. Statistics indicate that video attracts as much as a 100 to 200 percent increase in monthly visitors.
5. Running A Contest
Another great way to increase the exposure of your brand is to run a contest. It’s shown that contests can generate over three times as many likes and many more comments on your post when compared to a regular post.
By giving something away, it gets people excited, and they will want to participate. Incorporate, hashtags, which we’ll talk about next, to make your content more engaging. This will allow you to judge the winner and track the submissions made by your participants.
People should start to become interested in your brand by seeing a unique hashtag that’s associated with your business. This may entice them to check out your content and start following you.
6. Utilizing Hashtags
A hashtag uses the symbol (#). You’ll need to use this symbol when you create a hashtag. Research indicates that posts by top brands on Instagram utilize hashtags. It’s important for you to follow their lead and use them as well.
It’s best to use a hashtag that appeals to a broad audience. However, it still needs to stand out. It’s also important to note that the sweet spot for high engagement rates seems to be a hashtag that contains 21 or 24 characters. Also, you really don’t want to promote more than nine hashtags at a time.
7. Use Emojis
In the past, emojis were usually reserved for personal messages. In 2017, the use of them on Instagram shot up by almost 20 percent. Now, you’ll find that 56 percent of profiles on Instagram use emojis. It actually makes sense. By using an emoji in a caption, it adds a more personal touch to your post.
Be sure to use emojis in your captions to help create engagement, and don’t be afraid to ask your followers to use their favorite emojis when they write comments on your posts.
Summing It All Up
Make posting on this social media platform fun. It’s a great opportunity to share the message of your brand and incorporate it into your marketing. Follow these tips when you’re posting, and you should see an increase in engagement.