When you are running a business, having a plan of attack for your marketing is just as important as having a great product or service. However, there are many entrepreneurs who don’t know the first thing about effectively marketing their product or service. In our modern age, digital marketing is a key element of any business that is trying to grow. Video marketing is very important to learn when you are trying to understand fully how to implement digital marketing. Here are just a few ways video marketing can help take your business to the next level.

 

Grow A Subscriber Base On Youtube

Growing a subscriber base on YouTube is an investment that will pay off big time in the long run. There are many different ways that you can push the growth of your channel. The trick to having success on YouTube is being able to consistently post great content that will catch the attention of users on the platform. If you are able to get enough subscribers on YouTube, you will have a group of customers who will be ready to act on any new products or services you roll out. Just post fun and informative videos regularly. This will be a great start to your YouTube success.

 

Raise Your Conversions And Sales With Effective Video Marketing

Creating videos that will help you raise your conversion rates and sales is important when you are shooting new footage. Make sure that you have a strong call-to-action somewhere in your video. This will help your videos be a tool to make sales instead of just a fun way for your customers to spend some time watching a video.

 

Make The Most Of Your Marketing Budget With Video Marketing

When you are looking to take your marketing to the next level, you may just be seeing big dollar signs. Putting all of your money into online ads can sometimes be like flushing your money down the drain. However, you don’t have to spend a bunch of money on your video marketing. You can create amazing viral videos right from your smartphone. Start shooting and posting some videos from your phone. You will be surprised just how effective they can be.

 

Create Engaging Videos And Improve Your Google Rankings

It has been proven that 87% of smartphone users use a search engine on their phone every day. Google search results are a great way to get new business, especially in your local area. Creating engaging videos will really help you to show up higher in your Google search results. Post these videos to your company’s blog and website. This will give you the ability to really stand out in search results.

 

Delivering An Effective Message

Many times, it can be tough for you to write a detailed article about your products or services. This is why making a video about your products or services can be a great alternative to writing detailed articles. Unless you want to hire a writer, creating an engaging video can be a much easier way to get your digital marketing started.

 

Create Great Videos That Are Mobile Friendly

Recent studies have actually shown that 75% of the world is watching videos on their mobile devices. When you go about creating your videos, remember that most people are going to be watching them on their mobile devices. Get to the point quickly with your videos. Let your viewers know your message earlier on. There are so many different options for individuals on their phones that you have very little time to peak their interest. Work fast and effectively with your message when you are creating these videos that will be played on mobile devices.

 

Urge Your Customers To Share Your Videos On Social Media

Social media is a great way to get your business out there. On Snapchat alone, there are 188 million active users. When you are releasing engaging and entertaining videos, it can be pretty easy for your customers to shares them on social media. In a recent study, 70% of users showed that they have shared a company’s video with their friends on social media. Make sure that your videos are fun and upbeat. Get into the minds of your viewers. If you were them, what would you want to share with your friends? Take time to think up of a great idea before you head out to create your video. This will help you create very shareable videos.

 

These are just a few of the many different ways that video marketing can help take your business to the next level. When you are looking to boost your business, don’t discredit the amazing ability of videos to spread the word about your business.

Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.