One of the simplest tools that digital marketers have is also one that beginners find to be the most intimidating. The proper way to use HTML is easier than you might think. You just need to understand how it works and then to use some of the basics that can be applied on a daily basis. This beginner’s guide will reveal to you what they are.

Hypertext markup language (HTML) is the same language we use every day.

The content your site has right now is rendered as text because it’s also formatted as HTML. I bet you’re now wondering how you could benefit from it. We live in an age where everything is made easy. The idea of HTML may force you to think otherwise. You might be able to upload faster without it, but you’ll certainly lose creative control.

Let’s take a look at how doing simple HTML can boost your Web performance.

 

Why You Should Consider It

Web browsers use HTML in order to render the data we write and upload as content. This language tells the browser to display photos “here” or to display a bulleted list “there.” The end result is greater control over the dynamic of your content. Content is the power of every online marketer. No campaign or message gets across without it.

The competitive grounds for content means that you need as many factors as possible in your arsenal. Knowing the basics of HTML is a great place to start.

  • It Simplifies a Lot, and it’s Easy to Learn: Your website can be altered directly and without having to buy special add-ons or complicated plugins. When certain content features aren’t working well, a quick fix in HTML can often do the trick.
  • You Only Need the Basics: The work you do with HTML can go as far or as short as you like. The good news is that making a real impact doesn’t require a complex knowledge of HTML. This is where your window of opportunity is.
  • Improve Your Conversion Potential: Having greater control over your design and content layout gives you the power to strategically improve your conversions across the board.

 

The Open and Close Tags

We start with the open and close tags because they get used at all times and no matter what feature you want to enable. Remember, these features will only cover the basics; having direct control over these basics will cut down on time and give your creative “brush” more room for expression. You’re now ready to stand out.

All HTML commands have a beginning and an end. The first part of each tag uses a less-than symbol (<) followed by a greater-than symbol (>).

In between the two tags will go the specific command you want whether it’s to bold the text or to underline it. It’s that simple. Every command has an end tag. This is done with the same less-than and greater-than symbols but with a forward slash within that end tag. Any combination of these symbols is called tags.

 

Headings And Why They Matter 

Headers help to space out your content and to section areas off while enabling readers to easily find what they want. It makes an area more focus on a subtopic from the main topic. You can take this further by segmenting how your headlines flow. Doing so enables the search engines to find the structure of your content and what’s most important.

You can use the same open and close tags that we discussed. Begin with H1 to start your document. Each header that follows should be H2. This is the common heading of your article body. Breaking your H2 section down further will then require the use of H3 on to H4. Neither H3 or H4 should stand alone without first following H2.

 

General Uses

Here is a list of common tags that you can use to add variety to your document and to increase your creative control:

  • Bold: The tags above will highlight any text found between them. It will then render that text with a dark, bold font. (<)strong(>) (</)strong(>) 
  • Italics: Use these tags when you want to italicize your text to give it a slanted appearance. (<)i(>) (</)i(>)
  • Centering: This will put the text you place in between these tags right in the center of a page once the HTML renders. (<)center(>) (</)center(>)

 

Boost Your Website Performance, and Stand Out

Be creative when using HTML, and see it as a fun form of art. Even a basic understanding will give you variety and greater control over your content and design.

Director of Web Development
Amir’s diverse background includes extensive work in design and development. His tasks at Kobe Digital involve the oversight of our web team. On weekends Amir loves to go to the beach, and has a passion for volunteering.