Mobile optimization takes into account a growing population of mobile users. Recent studies show that 62.9 percent of the world’s population owns a mobile device. Mobile use is accessed at all times of the day and for all media sources available. These include video, text, audio, and images.

The rising statistics push agencies like Google to adjust for mobile as well as adjusting it yourself. Therefore, mobile compatibility is gauged on a mobile-friendly experience for web users. Let’s take a look at how to adjust for these technologies. Also, taking note to maximize on the optimization a brand can get through mobile. Without mobile, your website stands against the risk of penalization.

We start off by running a campaign to accommodate for mobile features and to capture the optimization it can garner. Implementing a mobile-friendly campaign can begin with these:

  • Site Design: The layout and data display of your site can now adjust for mobile.
  • Page Speeds: Consider the speed of your website when users are accessing it through a mobile device. If your site isn’t friendly to it, you may lose the interest of the user.
  • Consumer Retainment: Forwarding a mobile site ensures greater engagement. This is true because you can lose leads fast if your site doesn’t adjust for mobile within 3 seconds.


Send a Text Message Campaign

Automation continues to lead online marketing. Automation is a set-it and forget-it tool that marketers use to publish content on autopilot. This is a $3.3 billion industry with roughly 51 percent of online businesses using it to distribute content or to scale workloads.

You can use this technology to distribute content directly to your audience’s mobile devices. People will receive your message as a text in their inboxes. Text messages have a 98 percent open rate with 75 percent of those receivers saying they prefer SMS offers.

Examples of the use of messages are for the retail, faith, food, hospitality, fitness and real estate industries.


Opt-In For Mobile Settings First

Maximizing on mobile features by managing your website settings for mobile first search engine indexing. Moreover, you have to understand just how vital mobile features are to your target audience. Google allows websites to be crawled when opting in for mobile first.

You can make the overall sacrifice toward mobile by also considering these formats when sending your message out to the world:

  • Website Templates: You don’t have to start from scratch when formatting your website for mobile. There are many pre-formatted and customizable templates adjusted for the mobile consumer. Choose them without getting penalized by the Web bots.
  • Ad format: Google, Facebook, and LinkedIn all have features that let you decide on how each ad looks on desktop or mobile. You can make this adjustment by choosing a mobile display for each ad platform, but make sure your audience’s needs come first.
  • Making Primary Or Secondary Settings For Mobile: Distinguish your mobile site from your desktop version by using “m.” in front of your domain URL if you’re familiar with the technology. You can do it with switchboard tags that are a specific rel=alternate tag to indicate your different URL versions. Consider using a plugin if you want to shortcut this technical process.


Follow These Steps When Writing Text For Mobile

Part of making your content and marketing campaigns mobile-friendly deals with how you present your writing. The general difference between newspaper readers and Web searchers is the “search” aspect. Users will often access a page, scroll down to the bottom to “gauge” the content and then start reading headlines.

Studies show that this creates an “F” pattern through infrared scanners. However, this only gives you a glimpse into how you want to layout your content for mobile users.


Do More By Considering These:

  • Write a headline for every 100 to 200 words.
  • Use only paragraphs of four to five sentences.
  • Break up your paragraphs with bulleted lists.
  • Add images to change up the flow of your content and get readers involved.


One Large Step For “Mobile-Kindness”

Do not ignore the importance of mobile. You can make these adjustments with relative ease as long as you know what and how. Continue to use the above as an ongoing reference until you’re adjusted for mobile and well into the daily lives of your target audience.

Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.