If your business has claimed its stake on the internet, you probably have a goal of ranking high in the search engines and bringing in a significant amount of targeted traffic. Unfortunately, your competition has the same goals.

With over 50 percent of website traffic coming from organic search, your competition plays a crucial factor in the success of your business. It’s imperative that you keep a watchful eye on them so that your company stays ahead of the pack.

Fortunately, you can see what techniques your competitors are using by utilizing a few online monitoring tools. Here’s a list of five tools that you may want to use to analyze other companies in your industry.


Google Alerts

One of the best free monitoring tools is available at Google Alerts. To get started, you merely need to register for a Google account or sign in to an established account.

Once you’ve logged into the platform, you can input the names of competitors that you want to track. When a competitor gets mentioned on the web, you will receive an email report to alert you. Here are some the best ways that you can utilize this free tool:

  • Obtain backlinks from competitors
  • Monitor mentions of your business
  • Monitor keywords

Statistics indicate that an online review will impact close to 68 percent of a purchasing decision. It’s important to address any negative reviews or articles written about your company. You can also discover what you are doing right and continue taking actions that keep those results in alignment.



Typically, online monitoring tools will require you to input information related to your competition. This may include their domain name, keywords or the name of their company. However, there may be times when you don’t know who your competitors are.

Alexa can be used to help you identify other businesses that are competing for a piece of the pie in your industry. While Alexa is mainly known for featuring website ranks and information related to the traffic that a website gets, it’s competitor analysis tool is an excellent way to see how your company ranks.

You can receive real-time information on sites from competitors that you track. Also, this is another way to find sites for distributing guest blog posts.


Social Mention

Social media sites have become one of the top ways that your business can engage with customers. Almost 75 percent of small businesses are using social media to increase engagement with their audience. To help you see what consumers think about your competition, you can use a tool like Social Mention.

This monitoring tool allows you to search for specific brands, keywords or terms. If you watch what individuals are saying about brands in your industry, you can see if they are positive or negative. You’ll want to avoid any errors that your competitors are making and emulate positive moves.

Are your competitors receiving high praise? Discover a way to do what they are doing, but make it better.



Keywords are an integral part of bringing traffic to your site. To discover keywords that you may not have, you can use a tool like SpyFu. This keyword monitoring tool allows you to access keywords that your competition has used on the Google Adwords platform. You can also see the organic rankings for their keywords and variations that they have used in their ads.

This tool allows you to see the campaigns that are working for your competition. It lets you know how much they are paying for keywords and the clicks that they are receiving.

It also allows you to access their backlinks. You can see how powerful this information can be when you are trying to make a list of other keywords that will help you increase your revenue.


Monitor Backlinks

The backlinks to your website are still one of the key components of search engine optimization if you want your website to compete in the search engines. It’s essential to periodically add a few links each week if you are trying to increase your site’s rank.

By using the Monitor Backlinks tool, you can grab information related to individual pages of your competition. It allows you to see how much traffic they are getting and compare it to your website.

Do you have any keywords that are struggling on page 2 of Google’s search engine results pages (SERPS)? You are missing out on a significant amount of traffic if your keywords are not on page 1. The sites that have their listings generate nearly 91 percent of website traffic and show up on the first page of Google’s SERPS.

By increasing the number of backlinks to pages on your website that have specific keywords, you can increase the likelihood that those pages move up in rank, and learning which sites are linking to your competition may give you some new sites that you can contact so that you can snag a backlink too.


By utilizing any of these five tools, it raises the possibility for you to find ways to increase the number of customers that land on the pages of your website.

Senior Marketing Analyst
With over 4 years of digital marketing experience Summer has a wide aray of talents which she utilizes on a daily basis in order to help educate clients on all facets of digital marketing. In her free time Summer enjoys hiking, cooking, and surfing. At work she really enjoys annoying her boss, and her favorite season is Summer.